This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They recognized that the value of a lead extends beyond MQLs and SQLs, reframing it as a powerful account signal for prioritization and scoring. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.
Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern). But it's worth noting that the 2024 presidential election wasn't a particularly big ratings driver overall.
Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023.
Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance. Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. "We're not at a point where we're seeing large shifts of.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024.
Stagwell Inc., the challenger holding company started nine years ago by chairman and CEO Mark Penn, has eyes on AI-focused digital transformation and politics as areas of growth. On its Q3 earnings call on Thursday, Stagwell reported year-over-year revenue growth of 15% to $711 million. Performance was led by 25% growth digital transformation, thanks to.
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO Scott Howe. LiveRamp benefits by the disappearance of Oracle’s ad business – another prominent data marketplace provider and a main […] The post LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions appeared first on AdExchanger.
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO Scott Howe. LiveRamp benefits by the disappearance of Oracle’s ad business – another prominent data marketplace provider and a main […] The post LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions appeared first on AdExchanger.
BBH USA has hired Jane Cronk and Ricardo Franco as executive creative directors at the agency. Both Cronk and Franco will serve across BBH USA's portfolio of clients, with Franco focusing on the agency's global Samsung team. Based in New York, Cronk and Franco joined the agency at the start of November and will report.
Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s Q3 earnings call in response to an investor asking for more detail on the Oracle opportunity. In September, Oracle shut […] The post DoubleVerify Won 70% Of The Former Moat Advertisers It Courted appeared first on AdExchanger.
Friday, Nov. 1 CNN finished ahead of MSNBC in the Adults 25-54 demo, with The Source with Kaitlan Collins registering as the network's most-watched program of the evening in both total viewers and the demo. MSNBC saw its highest total viewer audience for the 4 p.m.
CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry's largest players,” CEO Michael Barrett told investors on the company’s Q3 earnings call this Thursday. The post Magnite’s CTV And Curation Businesses Are Both Growing Rapidly appeared first on AdExchanger.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. "I was a one-person team," she told ADWEEK. Now her team consists of over 50 people who work closely with the league's marketing and data teams to.
News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive Robert Thomson told investors. Good thing, because the company’s ad revenue continues to shrink, according to its Q1 2025 earnings released Thursday (it operates on a different financial calendar than most). News Corp’s Dow Jones […] The post After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News appeared first on AdExchanger.
KTLA reporter Sara Welch was reporting on the Mountain Fire in Ventura County on Wednesday afternoon when homes were destroyed by the wind-driven flames during her live report. The fire started in the Somis and Camarillo area earlier in the day and quickly grew to 9,000 acres. Firefighters were hampered by strong Santa Ana winds.
Mother’s work for Uber has been consistently exemplary, presenting the (sometimes controversial) ride-hailing app as a friend in need (with a nice personality.) The long form ad with Robert De Niro has won most of the plaudits but its 30-second numbers for Uber’s train bookings are equally good. Now Mother is showcasing its short form … The post Uber ventures north with Mother first appeared on More About Advertising.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI. This holiday season, the brand is unveiling AI-driven digital experiences where fans can converse with Coca-Cola's version of Santa Claus, created by agency Haddon Sundblom in 1931, and create personalized snow globe animations.
Browser company Opera often takes its cue from Mountain View. So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way to Opera’s headquarters in Norway. The Opera browser, which has 2.2% browser market share, according to Statcounter, is based on […] The post The Opera Browser Is Carving Out An Advertising Business Without Cookies appeared first on AdExchanger.
German grocery chain Lidl is taking Coca-Cola's iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola store brand into a truck weighing 15 tons and measuring 20 meters long and five meters high. The Freeway can on wheels.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Meet The Metrics appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The pull of the pizza business is strong for former Pizza Hut marketer Jenna Bromberg, who has just been named chief marketing officer (CMO) of Papa Johns. Since 2020, Bromberg has overseen marketing for baby and kids clothing retailer Carter's, most recently as vp brand marketing and creative. Before that, she spent five-and-a-half years as.
Getting started with the Amazon Associates program is a great way to turn your online presence into a source of. Read More How to Join Amazon Associates and Earn Commissions The post How to Join Amazon Associates and Earn Commissions appeared first on Ad Badger.
Fired WLOX anchor Dave Elliott has been hired by Gulfport, Mississippi NBC and Fox affiliate WXXV. He'll make his debut on the 5 and 6 p.m. NBC newscast on Monday, November 25, 2024. The station said Elliott has made a significant impact on Mississippi journalism over the years. Elliott was fired from Biloxi station WLOX.
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM). The post How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help appeared first on AdExchanger.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to Baltimore, Degler worked as the weekend morning meteorologist at WAFF in Huntsville, Alabama. She started her career in meteorology at WTWO in Terre Haute, Indiana.
Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion. The post WBD’s DTC Ad Revenue Grew Nearly 50% In Q3 (But It’s Not All Good News) appeared first on AdExchanger.
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. The Vaynerchuk family immigrated to.
AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+. The post AppLovin Meets The Commerce Media Trend; Passing The Test appeared first on AdExchanger.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019. Novak is leaving Fallon for a yet-to-be-named new opportunity but is.
Brands used to carefully curate their social media pages, presenting overly polished content and professionalism. That was then. Now, that pendulum has swung to the other side, with brands like Duolingo, Dunkin’, Scrub Daddy and Nutter Butter seemingly embracing chaos, adopting Gen Z’s extremely online culture and internet speak as the new standard approach to social.
This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces Curation Capability; Today’s MadTech Daily Following the release of AA/WARC’s latest Expenditure Report last week which revealed that ad spend had [.] The post The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles appeared first on ExchangeWire.com.
This story was originally published on sister site, Modern Retail. Companies shouting their eco-friendly credentials from the rooftops may be a thing of the past if the latest additions to dish soap aisles are any indication. Dropps, a cleaning brand with distribution in Wegmans and Meijer, just launched its UltraWash Plus dishwasher pod meant to stack up against competitors like Cascade Platinium.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
129 
Let's personalize your content