Seth Godin
DECEMBER 10, 2023
Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near. Of those 800 people, not one was as conventionally attractive as a movie star. Few looked like the images I saw on the billboards I passed. Most wouldn’t be cast in a commercial. Perhaps 40 went to a famous college, maybe 10 played competitive sports.
AdExchanger
DECEMBER 10, 2023
It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes boardroom drama. (Here’s a prediction for 2024 – “OpenAI: The Movie” … made by AI!). The exuberance for AI is not unfounded: Bank of America estimates AI will have $16 trillion of global economic impact […] The post Conscious AI Innovation: How To Protect Your Business And Your Customers appeared first on AdExchanger.
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Rob Campbell
DECEMBER 10, 2023
Hello I’m back. And the good news, it’s not for long … Not because I’m going away again, but because it’s almost the holiday season so you – and I – get a break from this blog for a month. A MONTH! So with all the horrors on in the world, at least there’s that positive news to look forward to. Anyway, as you can tell, I am back from the UK and there’s one main reason for it.
AdExchanger
DECEMBER 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […] The post Google’s New Algo Update Factors In Hours Of Operation; The Big Data Behind Big Chips appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
DECEMBER 10, 2023
No, the ad industry as a whole is not prepared for the third-party cookie to go away. And it probably still won’t be in a year’s time if Google goes ahead with its plan to deprecate third-party cookies in Chrome by the end of 2024. That’s the assessment of programmatic advertising experts who attended the Digiday Programmatic Marketing Summit, held in New Orleans from Dec. 4 through 6.
Chief Martech
DECEMBER 10, 2023
Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. We also hosted an hour-long presentation, discussing many of the themes of the report, with the added color commentary of two giant martech nerds armchair industry analysts weighing in on some of these findings.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdvertiseMint
DECEMBER 10, 2023
Would you like to learn how to use Facebook Live marketing for your enterprise? Facebook Live marketing offers an incredible opportunity to engage with your target audience and showcase your brand dynamically and authentically. This article will discuss everything you need about Facebook Live video marketing. Why You Should Use Facebook Live Videos to Market Your Brand Below are reasons you should use Facebook Live broadcast to market your local business: Real-time connection.
Digiday
DECEMBER 10, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. The serial entrepreneur and “first influencer of ad tech” — sorry @AdtechGod — now helps to demystify and humanize the often dry milieu of digital media PR in his missives over at Marketecture.
Paleo AdTech
DECEMBER 10, 2023
The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. (They are archived here.) He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog. One of them (an interview with the mysterious ‘ Dr.
Digiday
DECEMBER 10, 2023
Last week was yet another frenetic five days in generative AI news and developments. Beyond just major updates from various tech giants, the New York-based AI video startup Runway ML and Getty Images struck a new deal to bring more generative AI content to advertising, media — and even Hollywood. Getty’s content library provides training data for a new enterprise-focused AI model for generating AI videos.
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Paleo AdTech
DECEMBER 10, 2023
Eric Franchi is tri-state native and son of public school teachers. He made his way to About.com as a hard-charging sales rep during the late-90’s dot com boom, selling digital ads to brands who were about to feel the pressure of a reeling post-2001 economy. With a buddy from About.com, he went on to found a company that was eventually called Undertone.
Digiday
DECEMBER 10, 2023
Just over a year ago, I conducted interview with Omnicom Media Group global CEO Florian “Flo” Adamski in which he expressed more optimism about the global economy than many others were predicting for 2023. Turns out he was pretty right — as most agree the expected recession in the first half of the year never really materialized. Fifteen months later, Adamski sat down with me again to revisit the economic outlook for 2024 — what’s widely expected to be a most unusual year thanks to politics and
Paleo AdTech
DECEMBER 10, 2023
Zach Rodgers is the editorial director of the mighty AdExchanger , founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industry to have such a voice. He joined the editorial team more than nine years ago and has been a key influence on its integrity, quality and growth – as a writer, recognizer of talent (often quite young talent), event shepherd, manager, editor, source wrangler, MC and raconteur.
Digiday
DECEMBER 10, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Retail advertising is poised to have its moment heading into 2024, and brands and retailers are ready. They’re upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year. This is a member-exclusive article from Digiday.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Paleo AdTech
DECEMBER 10, 2023
Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In this episode, he reminds us that in the pre-SaaS stone age, start-ups had to buy their own servers and security systems.
Paleo AdTech
DECEMBER 10, 2023
Joanna O’Connell is a well-known industry pundit and V.P. Principal Analyst at Forrester , where she covers advertising technology, a field she has graced for more than twenty years. Starting as a celebrity-loving production assistant at CNN, she joined Avenue A as a media planner in the late 1990’s in New York City, left to join a fraught Miramax for three years after a twenty-something crisis of meaning, and returned to Avenue A as it transformed into Razorfish and took the mathema
Paleo AdTech
DECEMBER 10, 2023
Paul Bannister started life as an intrepid video gamer who turned his passion for Nintendo into an online publication that — in the early pre-history of 1995 — was one of the first to sell an ad on the internet. It cost $400 for an arbitrary-sized (but small) highly pixelated ad unit with a lot of text. His career as a publisher was launched.
Paleo AdTech
DECEMBER 10, 2023
Cory Treffiletti was an ad major at Syracuse and one of the “lucky ones” — as he says — who know what they want to be early on. Moving to NYC, he joined an agency and was given digital planning responsibilities for major brands such as BMW and CVS just because he’d “been on the Internet.” It was 1995. He later pioneered media planning and testing techniques at agencies such as i-Traffic, Freestyle Interactive and Carat Fusion, in the days when home-page
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Paleo AdTech
DECEMBER 10, 2023
Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible.
Paleo AdTech
DECEMBER 10, 2023
Ratko Vidakovic grew up in Toronto dreaming of running big Internet servers — i.e., being in I.T., on a grand scale. As a teenager in the ’90s his dream came true, and he found himself doing tech support and eventually working as a sys-admin at companies like VMWare and Pepsi. His intro to ad tech came “by accident” — a common theme — as he and a friend ran a website on the side called ToyotaNation.com.
Paleo AdTech
DECEMBER 10, 2023
Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster. That client was Beth Wallace.
Paleo AdTech
DECEMBER 10, 2023
Chris O’Hara is V.P. of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. A well-known speaker, pundit and author, Chris has written eight titles including six on culinary pursuits (listen to the episode for more on this fascinating jaunt in his personal journey), “ Data Driven ” with Krux co-founders Tom Chavez and Vivek Vaidya and “ Customer Data Platforms: Use People Dat
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Paleo AdTech
DECEMBER 10, 2023
Auren Hoffman (@auren) grew up in Westchester County, New York [coincidentally, home of #PaleoAdTech co-host @martykihn] and is currently CEO of SafeGraph , a location data provider. He’s well-known as an investor, author, Quora pundit, fellow podcast host — the recently-launched “ World of DaaS ” on the Data-as-a-Service (DaaS) sector — drawer of charming two-dimensional graphs, networker and company founder.
Paleo AdTech
DECEMBER 10, 2023
Kevin O’Connor is the co-founder with Dwight Merriman of DoubleClick in 1995 and was its CEO until he resigned in 2001, moved to California and focused on family life and venture capital. He’s currently chairman of a VC fund for early-stage startups primarily outside the Silicon Valley orbit called ScOp (rhymes with “top”), which stands for “Scalable Opportunities.” Kevin’s start-up Graphiq , a research and infographic engine that started life as Findthe
Paleo AdTech
DECEMBER 10, 2023
Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. He’s from the great state of Pennsylvania and is the first former lawyer we’ve had on the show. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis).
Paleo AdTech
DECEMBER 10, 2023
David Moore is the CEO of Britepool , an advertising identity management and resolution company developing an alternative ID for publishers. An affable Midwestern dealmaker, he moved east to join a TV ad sales rep company and then CNN at the dawn of the cable TV revolution. He recalls going on sales calls with an exuberant Ted Turner, who sometimes helped and “sometimes … hurt.” Dave worked at Petry Media and Lifetime Television before founding 24/7 Media somewhere between 1995
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Paleo AdTech
DECEMBER 10, 2023
David Carlick was a key player in the early years of DoubleClick and lead the Silicon Valley office of the legendary B2B agency Poppe Tyson , which did so much to bring ads to the nascent internet via clients such as Netscape and Silicon Graphics. (Poppe Tyson, a division of Bozell Worldwide, later merged with Modem Media and its name was retired; Modem merged with Digitas and both joined the Publicis Groupe.
Paleo AdTech
DECEMBER 10, 2023
Steven Comfort started life — as so many ad tech pioneers did — as a media planner and buyer in NYC for agencies such as DMB&B and Messner Vetere. Inspired by his grandfather, who founded his own successful agency via the G.I. Bill after World War II, Comfort abandoned dreams of playing professional baseball and embraced traditional media, little knowing that a confluence of time and place was about to insert him into the epicenter of the first ads on an entirely new medium, the
Paleo AdTech
DECEMBER 10, 2023
Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — the critical years where it established its product and market dominance and was ready to be spruced up (by others) for its ultimate exit into Google and ad tech legend.
Paleo AdTech
DECEMBER 10, 2023
Scott McCorkle was a long-time leader and visionary at ExactTarget, a pioneering ESP and mar-tech hub that was acquired by the mighty Salesforce in 2012. He’s currently the CEO and co-founder at MetaCX , an outcome-based collaboration tool for software buyers and suppliers. As Scott tells his former employee (full disclosure), Jill, and his former tough-minded Gartner analyst assessor, Marty, in this charming episode — the first mar-tech episode in this thus far ad tech-focused podca
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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