Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
Adweek
SEPTEMBER 11, 2024
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to prove that Google's ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital.
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Martech
SEPTEMBER 11, 2024
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.
Adweek
SEPTEMBER 11, 2024
Lego opened an immersive art gallery for children in the heart of Paris, following new research that shows many families lack access to adequate or safe spaces for play. The toy brand's Superpower Studios reimagines norms of traditional art museums, which are often "beautiful buildings with exclusive art that you can look at but not.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.
Adweek
SEPTEMBER 11, 2024
Marketers are increasingly figuring out that artificial intelligence can be biased. In recent weeks, testing by The Brandtech Group on its gen AI-as-a-service platform, Pencil, revealed troubling results when generating images of a CEO. Two models exclusively produced male images in 100 generations, while a third model showed 98% male results. A fourth and fifth.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 11, 2024
Even before the 2024 MTV Video Music Awards kick off Wednesday, advertisers are already the big winners. Paramount, which focused on the impact of its live offerings in its TV upfront pitch to advertisers, is putting brands in the middle of this year's Megan Thee Stallion-hosted VMAs through integrations, influencer activations, on-the-ground executions, and more.
The Ad Tech Blog
SEPTEMBER 11, 2024
Understanding the role of color psychology in neuroaesthetics can significantly enhance advertising and marketing strategies. This article delves into how colors influence human emotions and behaviors, providing valuable insights for marketing managers, advertising executives, and media planners. Understanding Color Psychology in Neuroaesthetics Key Points Colors can evoke specific emotional responses.
Adweek
SEPTEMBER 11, 2024
By now, you've probably heard about the fractional CMO--a marketing leader contracted to work a limited number of hours a week instead of as a full-time executive. The fractional CMO is a solution to a problem, and it can be a good one. Companies get CMO-level expertise at a reduced rate, and CMOs get better.
AdExchanger
SEPTEMBER 11, 2024
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was on Monday. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. Testimony began in the morning […] The post The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech appeared first on AdExchanger.
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Adweek
SEPTEMBER 11, 2024
Last month, Chick-fil-A ruffled some feathers, and it had nothing to do with chicken. Deadline has reported that the fast food chain known for its chicken sandwiches is branching out into streaming. The brand is working with major production companies and studios to produce family-friendly unscripted series for a streaming service set to launch later.
Seth Godin
SEPTEMBER 11, 2024
Every coat needs better pockets. There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets better. The interesting work is in realizing that you might offer a product or service where there are non-universal preferences. Areas where improvement isn’t valued. The Birkin bag is not a good value or particularly functional.
Adweek
SEPTEMBER 11, 2024
Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline. The.
Ad Monsters
SEPTEMBER 11, 2024
Privacy-enhancing technologies are essential tools for marketers, and Data Clean Rooms are one of many PET solutions. They provide a way to analyze sensitive data securely while preserving privacy. But how do you decide which solutions are best for your business? You must dig deep into each PET solution, to decide which works best for your business goals.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 11, 2024
Prime Video's Thursday Night Football is kicking off its third season with new adtech capabilities and some familiar faces. Among the highlights, Amazon announced today that the presenting sponsors of last year's premier positions for Thursday Night Football (TNF) will return for the third season. The pregame, TNF Tonight, will be sponsored by Verizon; the.
Ad Monsters
SEPTEMBER 11, 2024
Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics.
Adweek
SEPTEMBER 11, 2024
Jewell Hillery has been promoted to anchor of WGN Saturday Morning News and WGN Sunday Morning News. Hillery will work alongside co-anchor Sean Lewis starting Saturday, September 14. "Jewell is an exemplary journalist, storyteller and team player," commented Dominick Stasi, WGN news director. "As one of Chicago's Very Own, she brings the perfect local perspective.
Ad Badger
SEPTEMBER 11, 2024
Want to supercharge your Amazon advertising? Let’s talk about Amazon Demand-Side Platform (DSP). It’s a tool that lets you run. Read More Amazon DSP Campaign Setup Made Easy: A Complete Guide The post Amazon DSP Campaign Setup Made Easy: A Complete Guide appeared first on Ad Badger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 11, 2024
In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of balancing content creation with advertising, to the importance of data hygiene and trust-building. Hamlyn also.
Digiday
SEPTEMBER 11, 2024
Do you have thoughts on the trial? Consider taking our survey. “Don’t be evil” might have been Google’s early motto, but it seems like more of a footnote once it went full throttle chasing online ad dollars. If that sounds dramatic , the third day of its antitrust trial in federal court includes new evidence from U.S. Justice Department witnesses.
Adweek
SEPTEMBER 11, 2024
It's hard to get 42 states to agree on much. But a bipartisan group of attorneys general demanded Tuesday that Congress require surgeon general warning labels on social media applications to help curtail addiction and a mental health crisis among young adults. (CNN) The letter acknowledged the significance of the bipartisan call from nearly all.
Digiday
SEPTEMBER 11, 2024
Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off with heavyweights like Roku, Amazon, Google, Apple, and TV makers like Samsung (Tizen), LG (WebOS), and Vizio (SmartCast). But The Trade Desk’s CEO insists that’s not the game they’re playing. Speaking earlier today at Exchangewire’s ATS conference in London, Jeff Green dismissed any notion of competing with those companies, stressing that they’ll remain partners, not
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 11, 2024
A helicopter crew shared by New York stations WCBS and WNYW found a missing child who turned out to be playing what we used to call "hooky." The boy was supposed to be at school, but never showed up. His parents called the cops who then put out a description of the kid.
Exchange Wire
SEPTEMBER 11, 2024
Adform, the most powerful and safe media buying platform, today (September 11th, 2024) announces its new partnership with Carwow, Europe’s biggest online car changing marketplace, at a significant time of expansion for the business. Adform’s full suite of services will [.] The post Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 11, 2024
Top of the Ticker: Hurricane Francine is set to make landfall in Louisiana today as a possible Category 2 storm. Coastal communities have been evacuating in anticipation of its arrival and floodgates within the region have been closed. Most of the major news networks have already sent crews down to Louisiana to cover the impact.
Digiday
SEPTEMBER 11, 2024
Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters within the advertising industry. Three podcast execs told Digiday that during the second quarter, it became clear that they should try and win ad dollars out of marketers’ influencer budgets instead of solely going after the (oftentimes smaller pool of money) that marketers earmark for audio.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 11, 2024
Hedge fund investor Paul Marshall has bought The Spectator, one of the world's oldest political magazines, for GBP100 million ($131 million) after a monthslong search for a new owner for the British publication, those involved in the sale said Tuesday. (AP) In recent years, Marshall has reshaped himself as a media baron.
Digiday
SEPTEMBER 11, 2024
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Competitors Integral Ad Science (IAS) and Doubleverify have been rushing to court clients that previously used Oracle businesses such as Grapeshot, Moat, Bluekai and Datalogix — and the employees who previously staffed them.
Adweek
SEPTEMBER 11, 2024
Longtime Erie meteorologist Tom DiVecchio is back on-air after leaving WJET-WFXP in March. DiVecchio started at Erie News Now at the beginning of September after more than 30 years as a meteorologist at WJET-WFXP. "I hadn't really decided to retire," DiVecchio told the Erie Times News. "I just wanted to find other opportunities and the.
Digiday
SEPTEMBER 11, 2024
The open web tends to get a bad rap in advertising circles. Fair or not, it’s often viewed as a breeding ground for low-quality inventory, rife with fraud and malvertising. Yet, in a surprising twist, one of its biggest advocates is none other than Coca-Cola. The company not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside the walled gardens of platforms like Amazon, YouTube and Google.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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