Adweek
SEPTEMBER 11, 2024
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to prove that Google's ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital.
Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
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Adweek
SEPTEMBER 11, 2024
Lego opened an immersive art gallery for children in the heart of Paris, following new research that shows many families lack access to adequate or safe spaces for play. The toy brand's Superpower Studios reimagines norms of traditional art museums, which are often "beautiful buildings with exclusive art that you can look at but not.
AdExchanger
SEPTEMBER 11, 2024
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was on Monday. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. Testimony began in the morning […] The post The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 11, 2024
Marketers are increasingly figuring out that artificial intelligence can be biased. In recent weeks, testing by The Brandtech Group on its gen AI-as-a-service platform, Pencil, revealed troubling results when generating images of a CEO. Two models exclusively produced male images in 100 generations, while a third model showed 98% male results. A fourth and fifth.
Martech
SEPTEMBER 11, 2024
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 11, 2024
Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business coul
Adweek
SEPTEMBER 11, 2024
By now, you've probably heard about the fractional CMO--a marketing leader contracted to work a limited number of hours a week instead of as a full-time executive. The fractional CMO is a solution to a problem, and it can be a good one. Companies get CMO-level expertise at a reduced rate, and CMOs get better.
Exchange Wire
SEPTEMBER 11, 2024
Adform, the most powerful and safe media buying platform, today (September 11th, 2024) announces its new partnership with Carwow, Europe’s biggest online car changing marketplace, at a significant time of expansion for the business. Adform’s full suite of services will [.] The post Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 11, 2024
Last month, Chick-fil-A ruffled some feathers, and it had nothing to do with chicken. Deadline has reported that the fast food chain known for its chicken sandwiches is branching out into streaming. The brand is working with major production companies and studios to produce family-friendly unscripted series for a streaming service set to launch later.
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Ad Monsters
SEPTEMBER 11, 2024
Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics.
Adweek
SEPTEMBER 11, 2024
Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline. The.
Ad Badger
SEPTEMBER 11, 2024
Want to supercharge your Amazon advertising? Let’s talk about Amazon Demand-Side Platform (DSP). It’s a tool that lets you run. Read More Amazon DSP Campaign Setup Made Easy: A Complete Guide The post Amazon DSP Campaign Setup Made Easy: A Complete Guide appeared first on Ad Badger.
Adweek
SEPTEMBER 11, 2024
Prime Video's Thursday Night Football is kicking off its third season with new adtech capabilities and some familiar faces. Among the highlights, Amazon announced today that the presenting sponsors of last year's premier positions for Thursday Night Football (TNF) will return for the third season. The pregame, TNF Tonight, will be sponsored by Verizon; the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
SEPTEMBER 11, 2024
Privacy-enhancing technologies are essential tools for marketers, and Data Clean Rooms are one of many PET solutions. They provide a way to analyze sensitive data securely while preserving privacy. But how do you decide which solutions are best for your business? You must dig deep into each PET solution, to decide which works best for your business goals.
Adweek
SEPTEMBER 11, 2024
Jewell Hillery has been promoted to anchor of WGN Saturday Morning News and WGN Sunday Morning News. Hillery will work alongside co-anchor Sean Lewis starting Saturday, September 14. "Jewell is an exemplary journalist, storyteller and team player," commented Dominick Stasi, WGN news director. "As one of Chicago's Very Own, she brings the perfect local perspective.
Seth Godin
SEPTEMBER 11, 2024
Every coat needs better pockets. There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets better. The interesting work is in realizing that you might offer a product or service where there are non-universal preferences. Areas where improvement isn’t valued. The Birkin bag is not a good value or particularly functional.
Adweek
SEPTEMBER 11, 2024
In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of balancing content creation with advertising, to the importance of data hygiene and trust-building. Hamlyn also.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.
Adweek
SEPTEMBER 11, 2024
A helicopter crew shared by New York stations WCBS and WNYW found a missing child who turned out to be playing what we used to call "hooky." The boy was supposed to be at school, but never showed up. His parents called the cops who then put out a description of the kid.
Digiday
SEPTEMBER 11, 2024
Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off with heavyweights like Roku, Amazon, Google, Apple, and TV makers like Samsung (Tizen), LG (WebOS), and Vizio (SmartCast). But The Trade Desk’s CEO insists that’s not the game they’re playing. Speaking earlier today at Exchangewire’s ATS conference in London, Jeff Green dismissed any notion of competing with those companies, stressing that they’ll remain partners, not
Adweek
SEPTEMBER 11, 2024
Top of the Ticker: Hurricane Francine is set to make landfall in Louisiana today as a possible Category 2 storm. Coastal communities have been evacuating in anticipation of its arrival and floodgates within the region have been closed. Most of the major news networks have already sent crews down to Louisiana to cover the impact.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 11, 2024
Do you have thoughts on the trial? Consider taking our survey. “Don’t be evil” might have been Google’s early motto, but it seems like more of a footnote once it went full throttle chasing online ad dollars. If that sounds dramatic , the third day of its antitrust trial in federal court includes new evidence from U.S. Justice Department witnesses.
Adweek
SEPTEMBER 11, 2024
Hedge fund investor Paul Marshall has bought The Spectator, one of the world's oldest political magazines, for GBP100 million ($131 million) after a monthslong search for a new owner for the British publication, those involved in the sale said Tuesday. (AP) In recent years, Marshall has reshaped himself as a media baron.
AdExchanger
SEPTEMBER 11, 2024
What’s behind PubMatic’s missing $5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised its revenue projection for the year down after it saw shortfalls from an unnamed DSP partner shifting to first-price auctions in May of this year. The unnamed DSP was Google DV360, a PubMatic spokesperson confirmed to […] The post Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” appeared first on AdExchanger.
Adweek
SEPTEMBER 11, 2024
Longtime Erie meteorologist Tom DiVecchio is back on-air after leaving WJET-WFXP in March. DiVecchio started at Erie News Now at the beginning of September after more than 30 years as a meteorologist at WJET-WFXP. "I hadn't really decided to retire," DiVecchio told the Erie Times News. "I just wanted to find other opportunities and the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 11, 2024
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Competitors Integral Ad Science (IAS) and Doubleverify have been rushing to court clients that previously used Oracle businesses such as Grapeshot, Moat, Bluekai and Datalogix — and the employees who previously staffed them.
Adweek
SEPTEMBER 11, 2024
The New York Times Tech Guild, which represents more than 600 staffers, voted Tuesday to authorize a strike in protest of stalled contract negotiations with the Times' management, sources confirmed to Axios.
Digiday
SEPTEMBER 11, 2024
Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters within the advertising industry. Three podcast execs told Digiday that during the second quarter, it became clear that they should try and win ad dollars out of marketers’ influencer budgets instead of solely going after the (oftentimes smaller pool of money) that marketers earmark for audio.
Adweek
SEPTEMBER 11, 2024
It's hard to get 42 states to agree on much. But a bipartisan group of attorneys general demanded Tuesday that Congress require surgeon general warning labels on social media applications to help curtail addiction and a mental health crisis among young adults. (CNN) The letter acknowledged the significance of the bipartisan call from nearly all.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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