Adweek
SEPTEMBER 5, 2024
Do not ask Bill Belichick about keto options for a game-day spread or how to cook burgers when he's hankering for wings. And whatever you do, don't try to recruit him for your fantasy football league--he will crush you with a stone-cold stare and a soul-withering quip. Belichick, former New England Patriots coach and six-time.
Martech
SEPTEMBER 5, 2024
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.
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Adweek
SEPTEMBER 5, 2024
Best Buy's new holographic spokesperson is back, ushering in NFL's opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms. It's part of a new partnership launching today between the electronics retailer and NBCUniversal. Custom ads featuring sportscaster talent are nothing new--think Howie Long and Radioshack--but it does.
Exchange Wire
SEPTEMBER 5, 2024
Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [.] The post Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 5, 2024
There's nothing like enjoying a refreshing Pepsi during NFL Kickoff. while waiting for Megan Thee Stallion's MTV VMAs debut. as you preorder tickets for Paramount Pictures' Gladiator II. At least, that's the message we're getting from Pepsi's new, loaded NFL ad. With a total audience of 27.5 million on NBC last year, the National.
AdExchanger
SEPTEMBER 5, 2024
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges. The post How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 5, 2024
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance. But Google hasn’t shared a concrete timeline for GAID deprecation, and so mobile marketers are under pressure to get acclimated to the Android Privacy […] The post AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster appeared first on AdExchanger.
Adweek
SEPTEMBER 5, 2024
Location-sharing application Life360 is launching its direct advertising sales business today, with Uber as one of its first major advertisers, the company shared with ADWEEK exclusively. Life360, a publicly traded mobile app company, first said it was starting an advertising business on an earnings call in February, and it expects that business to grow to.
Ad Badger
SEPTEMBER 5, 2024
When creating and structuring your campaigns, determining how many keywords should be in your ad group may not be at. Read More How Many Keywords Should You Have Per Amazon Ad Group? The post How Many Keywords Should You Have Per Amazon Ad Group? appeared first on Ad Badger.
Adweek
SEPTEMBER 5, 2024
The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and Nov.
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Martech
SEPTEMBER 5, 2024
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively. Why we care. Freemium offerings are nothing new. HubSpot has long offered free basic tools.
Adweek
SEPTEMBER 5, 2024
As tennis pros take to the courts during the US Open, Grindr--the dating app for gay, bisexual, trans, and queer people--is serving up a surprise. People who tap on a potential dating match can hear a grunt (a noise made by some tennis players while hitting their shots) instead of Grindr's familiar notification sound. The.
AdExchanger
SEPTEMBER 5, 2024
Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something […] The post Talking CTV Transparency (And The Lack Thereof) With Samsung appeared first on AdExchanger.
Adweek
SEPTEMBER 5, 2024
News aggregator platform Break the Web wants to make it easier for people to easily catch up on news while getting a range of perspectives, with the help of generative artificial intelligence, naturally. BTW's web crawler scours the open web for the latest news. The technology, built over three years, uses an algorithm to sort.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
SEPTEMBER 5, 2024
… is almost as difficult as empathy up close. That person that’s not like you, from way over there, the one that’s on the other team–it’s hard to imagine what they’re dealing with. They don’t believe what you believe, they haven’t experienced what you’ve experienced. And the person right next to you, the one you’re sure you know so well–they are also dealing with a story and a situation that you can only guess at.
Adweek
SEPTEMBER 5, 2024
Nike funded a feature-length sports documentary, seven years in the making, about three young French athletes training for the 2024 Summer Olympic Games and Paralympic Games in Paris. The film, "Crois Pas Qu'on Dort" ("Don't Think We're Sleeping" in English), will debut in theaters in France in January. Pi Studios, part of Amsterdam-based agency We.
AdExchanger
SEPTEMBER 5, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Court Is In Session appeared first on AdExchanger.
Adweek
SEPTEMBER 5, 2024
Today, LG Ad Solutions launched Native Screensaver Ads, a full-screen advertising experience that activates across the home screen, LG channels, and the content store on LG smart TVs. The connected TV ad format takes advantage of idle screen time, which used to be perceived as a period of downtime, turning it into an engagement opportunity.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
SEPTEMBER 5, 2024
Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could send shockwaves through the ad industry. Central to the trial is an investigation into whether Google’s business practices and corporate culture have been skirting the rules of fair competition. Here’s a rundown of the key points and potential implications: First, some background In 2023, the Department of Justice, joined by several state attorneys general, filed a civil a
Adweek
SEPTEMBER 5, 2024
Chris Cillizza has a new home on Scripps News. The former CNN editor at large is joining the Atlanta-based outlet as a political contributor. He'll appear on programs across Scripps networks. "I'm a big fan of what Scripps is building--fair-minded and smart coverage of American politics," Cillizza said in a statement. "I look forward to.
Digiday
SEPTEMBER 5, 2024
From Banksy and Bernanke to Bell and Jedi Blue, the coterie of internal Google code words that will likely pop up during the Department of Justice’s antitrust trial against Google shed a curious light on various aspects of the case — and many of the giant’s past and present ad tech operations. The biggest ad-tech antitrust trial, which begins Sept. 9, has nothing to do with mysterious artists , Fed chairmen or Star Wars sages.
Adweek
SEPTEMBER 5, 2024
Travis Kelce and manager Aaron Eanes had a plan for 2023 to bring on a bunch of brand partners, showcase his abilities as a pitchman, and prove that brands were better off having him on their team. Taylor Swift, a third Super Bowl title for his Kansas City Chiefs, and an ever-expanding audience for his.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
SEPTEMBER 5, 2024
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing? The post What’s The Endgame For Gaming Ads?; Panning Gold From Sludge appeared first on AdExchanger.
Adweek
SEPTEMBER 5, 2024
Glamorous. Evil. Fun. These are some ways advertising has been depicted in film and television. But what do the real people who work in advertising think about their media portrayal? In this episode of Yeah, That's Probably an Ad, community editor Luz Corona is joined by advertising veterans Shannon Miller and David Griner, two of.
Ad Monsters
SEPTEMBER 5, 2024
Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization. New players entering the CTV and streaming TV advertising game must overcome specific roadblocks.
Adweek
SEPTEMBER 5, 2024
CBS News announced in August that CBS Mornings would gain a third hour. The network unveiled more details surrounding that new programming block, starting with the title: CBS Mornings Plus, debuting Monday, Sept. 30, at 9 a.m. ET. (TVNewser) CBS Mornings Plus will be co-anchored by Tony Dokoupil and Adriana Diaz, and it will air.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 5, 2024
As the US Open comes to a conclusion, the tennis tournament is teaming up with other major tennis events to keep the excitement rolling inside Roblox. It’s a demonstration of the power of gaming — and the metaverse — to build bridges across intellectual properties and their fandom. At this year’s US Open, the United States Tennis Association opened the first-ever dedicated gaming space inside New York City’s Billie Jean King Tennis Center, giving visitors the chance to play a smorgasbord o
Adweek
SEPTEMBER 5, 2024
We're kicking off September with a roundup of the latest agency moves, partnerships, and initiatives making headlines this week across the industry. 7Dots 7Dots has been appointed by Rite-Hite to develop and lead its digital marketing strategy across Europe. The UK-based digital experience agency will help optimize Rite-Hite's paid digital advertising across six key European.
Ad Tech Daily
SEPTEMBER 5, 2024
Motorsport Network joins a growing list of brands partnering with The Trade Desk to enhance relevant advertising LONDON – Global media company Motorsport Network today announced its adoption of the open-source identity solution European Unified ID (EUID) pioneered by The Trade Desk. It joins a growing network of advertisers, publishers and brands using the industry-wide identifier to […] The post Motorsport Network Adopts European Unified ID to Drive Relevant Advertising Across Its Publica
Adweek
SEPTEMBER 5, 2024
Heidi Meili is leaving NBC Montana after 24 years. "As I move on to anchor Good Day throughout the Spokane area, I want to thank all of you viewers for your support over nearly 25 years at NBC Montana," she wrote on social media. "The company gave me these beautiful flowers for my last broadcast.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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