Adweek
SEPTEMBER 13, 2024
FX wants to get fans screaming for the premiere of its latest horror series with a two-part marketing activation. Grotesquerie, a 10-part series from horror maestro Ryan Murphy, centers on a detective (Niecy Nash-Betts) and a nun (Micaela Diamond) who investigate a series of heinous crimes in a small town. It also stars Courtney B.
AdExchanger
SEPTEMBER 13, 2024
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture […] The post Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk appeared first on AdExchanger.
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Adweek
SEPTEMBER 13, 2024
Kevin Smith is supposed to be here today. Three decades after his scruffy feature film debut, Clerks, made him a literal poster child for Generation X slackers, the born-and-bred Jersey boy oversees a vibrant direct-to-consumer business that encompasses merchandise, live events, CBD (cannabidiol) products, comic books, podcasts, vodcasts, and. oh yeah, even the occasional.
AdExchanger
SEPTEMBER 13, 2024
On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019. That was the day that Google convened an in-person and livestreamed meeting with publishers in NYC to discuss a bundle of new changes to its auction dynamics, including the move to […] The post DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 13, 2024
Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful packaging and social-first marketing approach. Now it wants to drive more loyalty among younger audiences through real-world activations, starting with college campuses. This weekend (Sept. 14) will see Bubble launch its "Face the Gameday" college.
Ad Tech Daily
SEPTEMBER 13, 2024
New York, United States – Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioral data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO of Rita, along with his core team of developers and data scientists, […] The post Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
SEPTEMBER 13, 2024
New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by AperiamVentures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed to this round. The new capital will be utilized to enhance […] The post Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurem
Adweek
SEPTEMBER 13, 2024
The slowdown of electric vehicle adoption in the U.S. has been well-documented, if somewhat overstated, as the number of EVs sold annually surpassed 1 million units for the first time last year. Also well-documented are the causes of this slowdown, including the usual suspects of charging infrastructure, upfront vehicle cost, range anxiety, and general consumer.
Ad Tech Daily
SEPTEMBER 13, 2024
Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK – A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024. The study identified the need to improve […] The post AdTech Spend to Reach $43.5 Billion Globally by 2029 appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 13, 2024
-For those who imbibe, coffee is food--and the source of life, let's be honest--but it's technically not a fruit or veggie. Vending machine snacks and boardroom lunch menus are also typically devoid of leafy greens and nature's candy. To bat back against a phenom referred to as "sad beige meals," a brand called Kencko has.
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Ad Tech Daily
SEPTEMBER 13, 2024
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem London, UK: Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.
Adweek
SEPTEMBER 13, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Ad Tech Daily
SEPTEMBER 13, 2024
Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet New York – Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with The Trade Desk. […] The post Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk appeared first on Ad Tech Dai
Adweek
SEPTEMBER 13, 2024
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marc Speichert, chief commercial officer at Four Seasons Hotels & Resorts.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 13, 2024
Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.
Adweek
SEPTEMBER 13, 2024
For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive branded content with creators. This year, Sephora and TikTok decided to focus on matching brands with musical artists to make popular songs that can be used in TikTok videos. The partnership brings together two of.
Exchange Wire
SEPTEMBER 13, 2024
This week on The Stack: Pressure Mounts on Google; Meta Improves DMA Compliance; Today’s MadTech Daily This week our ATS London event took place. From discussions about retail media to curation, speakers imparted insights about the latest industry hot topics. Of [.] The post The Stack: Pressure Mounts on Google; Meta Improves DMA Compliance appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 13, 2024
While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza night. Its method? Chase down pizza delivery drivers. "Pepsi Chase Cars," created by agency BBDO Worldwide, begins with a pizza delivery driver ringing a doorbell - only to be startled by a man.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
SEPTEMBER 13, 2024
Bananas are (slightly) radioactive. The banana equivalent dose (BED) is a measurement of radiation. It’s definitely not enough to hurt you. When we think about risk, the BED is a useful way to find perspective. Is the exposure this new thing will cause on the order of a banana? If so, perhaps we shouldn’t worry about it so much. A chest x ray might be like eating 100 bananas… it gives us a scale we can work with.
Adweek
SEPTEMBER 13, 2024
Symone Woolridge is leaving Milwaukee NBC affiliate WTMJ after a more than two years as anchor for TMJ4 News Today. "It's not about how long you've been somewhere or how long you've known someone, it's about how that person or place has made you feel," said Woolridge. "Milwaukee and TMJ4 has made me feel so.
Martech
SEPTEMBER 13, 2024
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.
Adweek
SEPTEMBER 13, 2024
Suzanne Todd, the renowned movie executive, has been behind successful films like Tim Burton's Alice in Wonderland and her latest hit, Descendants: The Rise of Red. Todd is an award-winning film and television producer. Her movies have grossed over $3 billion worldwide, including the critically acclaimed Memento, the Austin Powers trilogy, as well as Bad.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
SEPTEMBER 13, 2024
Another big UK creative account switch this week following Direct Line’s abandoning of Saatchi & Saatchi and House 337. B&Q is leaving Uncommon Creative Studio after five years to sail into the (possibly) calmer waters at Leo Burnett. B&Q marketing director Tom Hampson says: “As we plan for 2025, we’re looking forward to inspiring the … The post B&Q drops Uncommon for Leo Burnett first appeared on More About Advertising.
Adweek
SEPTEMBER 13, 2024
CBS News promoted Nicole Young to senior producer of 60 Minutes ahead of the newsmagazine's 57th season. Young began her CBS News career as an intern and joined 60 Minutes in 2004.
Digiday
SEPTEMBER 13, 2024
This story was first published by Digiday sibling Glossy The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah Martin, executive director of consumer engagement at Clinique, is quite proud of. “It’s a distinction we hold close to our heart,” she said. “But it comes with a lot of work across account management and marketing.
Adweek
SEPTEMBER 13, 2024
Dentsu Creative has added two new creative leaders across the U.S. in response to an expanding client portfolio. Ryan Paulson, who previously held creative leadership roles at BBH and McCann NY, will join the agency as chief creative officer in New York, and Vince Lim, former chief creative officer of Barbarian, will join as chief.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 13, 2024
PayPal taking on banks with the launch of a cashback debit card in the US is big in the consumer finance industry, in the US initially and maybe globally. BBH has gone big with Will Ferrell too, showing how big, celeb-focussed advertising is still the most powerful way to launch an important new product. Back … The post MAA Ad of the Week: BBH US for PayPal cashback debit card first appeared on More About Advertising.
Adweek
SEPTEMBER 13, 2024
Top of the Ticker: A week after taking over the Brooklyn Academy of Music, MSNBC Live: Democracy 2024 will air as a two-hour special on Sept. 14 at 9 p.m. ET on MSNBC and Peacock.
More About Advertising
SEPTEMBER 13, 2024
When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that it was going to put some new products on price comparison sites for the first time, has certainly been struggling. Its contracts with Saatchi & Saatchi (Direct Line, Churchill) and House 337 (Green Flag) are … The post Struggling Direct Line embarks on creative agency clean sweep first appeared on More About Advertising.
Adweek
SEPTEMBER 13, 2024
The 2024 Video Music Awards were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09 million versus 3.78 million). (ADWEEK) The VMAs were also buzzy.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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