Adweek
NOVEMBER 1, 2024
The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their.
Martech
NOVEMBER 1, 2024
As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock significant revenue by shifting focus? Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.
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Adweek
NOVEMBER 1, 2024
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive.
Martech
NOVEMBER 1, 2024
Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 1, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Jonathan Killian, Vice President of Creative Marketing and Brand Communications.
AdExchanger
NOVEMBER 1, 2024
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 1, 2024
Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The enhancements are available immediately for Pega Cloud clients.
Adweek
NOVEMBER 1, 2024
As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are numerous important races at play at all levels of government come Election Day, the race for the White House, as well as for control.
Seth Godin
NOVEMBER 1, 2024
Alas, we probably will. Recurring scams, hustles and deceptions work because we’re eager to be fooled by them. Vaporware, false deadlines, fake budgets, unrealistic promises and straight out con jobs persist because at some level, we demand them. Divisive arguments, mob enthusiasm and simple lies work surprising well. False hope delivers a benefit in the moment, while the reality we have to live with doesn’t arrive for weeks or months.
Adweek
NOVEMBER 1, 2024
People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make.
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Martech
NOVEMBER 1, 2024
Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last. We still don’t know how exactly that’s going to happen and what the impact will be when it does. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms.
Adweek
NOVEMBER 1, 2024
Fox News is going state of the art for its Election Night edition of Fox News: Democracy 2024. The network will debut immersive graphics technology in Studio M--its election coverage HQ in New York City--as well as several technological and design innovations. Anchors Bret Baier and Martha MacCallum will again lead the network's extensive multiplatform.
PubMatic
NOVEMBER 1, 2024
Time flies, and another holiday season is on the way! In the ad tech world, we’re gearing up for peak seasonality at the end of the year. As has been the trend in recent years, many of us will continue to shop online — the new normal. Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online.
Adweek
NOVEMBER 1, 2024
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. "Give Your Gift" assembles a cozy choir of musical creators and rising stars clad in Gap's CashSoft "cashmere-like" sweaters, scarves, and knits. Together they.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Tech Daily
NOVEMBER 1, 2024
Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […] The post AdImpact Bolsters Sales Leadership Team With New Hires appeared first on Ad Tech Daily.
Adweek
NOVEMBER 1, 2024
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies including Coca-Cola and SC Johnson. Chobani set off on a strategy change last October under former.
Ad Tech Daily
NOVEMBER 1, 2024
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won the 2024 AdExchanger Award for “Most Innovative TV […] The post Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology ap
Adweek
NOVEMBER 1, 2024
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers. A highlight of the summit is the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 1, 2024
Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series of seasonal epics for John Lewis. As such they boosted the reputation of UK adland and its leading lights generally, then…lockdown. New Commercial Arts was formed in the depths by lockdown by adam&eveDDB’s James Murphy … The post MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts first appeared on More About Advertising.
Adweek
NOVEMBER 1, 2024
Walgreens' media chief James Lerner does not trust what's going viral on TikTok. "Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's all an illusion," said Lerner, senior director of media strategy & planning at Walgreens. "It's always somebody like me in the background saying, 'I need just a.
More About Advertising
NOVEMBER 1, 2024
New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this year, with help from NCA’s new owner, Ogilvy UK. Together they have created a large-scale production embracing Roald Dahl’s BFG, a voiceover by Stephen Fry, and a soundtrack recorded with a 54-piece orchestra at Abbey … The post Sainsbury’s and Roald Dahl’s BFG serve up a ‘phizzwhizzy’ Christmas first appeared on More About Advertising.
Adweek
NOVEMBER 1, 2024
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January 2023, that passion came to fruition, when Beaulieu became CEO of C2 Montreal, a nonprofit that hosts an.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 1, 2024
John Lewis is running three TV ads this Christmas, here’s the second showcasing its gifts (the big number is still to come it seems.) Saatchi & Saatchi is on the case, as it is for Waitrose. Customer director Charlotte Lock says: “At John Lewis we recognise the changing dynamic in Christmas shopping. As Black Friday … The post John Lewis launches new salvo in Christmas gifting battle first appeared on More About Advertising.
Adweek
NOVEMBER 1, 2024
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWAMedia Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength - a visual metaphor for the power of Apple's M4 chips.
More About Advertising
NOVEMBER 1, 2024
Accenture Song and its flagship brand Droga5 is becoming a bigger force on the global creative stage, now reportedly second in revenue on $18bn to WPP and narrowly ahead of Publicis even though it doesn’t have a media offering. Now D5 has hired DDB Chicago CEO Emma Montgomery (above) as global CSO, an unusual switch … The post Droga5 lures DDB Chicago boss for global CSO role first appeared on More About Advertising.
Adweek
NOVEMBER 1, 2024
Everything old is new again, but it's also better when it's new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK's Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. ADWEEK TV reporter Saleah Blancaflor welcomed.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
MNTN
NOVEMBER 1, 2024
Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. With detailed measurement capabilities, CTV empowers marketers to track success beyond traditional awareness, delivering data that fuels optimizations and drives ROI. Here, we break down eight essential CTV metrics and KPIs you need to monitor to maximize your campaign’s impact and performance.
Adweek
NOVEMBER 1, 2024
Back in 2021, Angie's List dropped the "List" and an "e". But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down with iSpot regional vice president, brand partnerships Heather Robertson, in a session sponsored by iSpot at Mediaweek, to discuss.
Exchange Wire
NOVEMBER 1, 2024
Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily Troubled times continue for Google as a French court ordered the tech titan to pay Equativ a sum of €26.5m over its anti-competitive practices in online [.] The post The Stack: Troubles Continue for Google; UK Ad Spend Soars appeared first on ExchangeWire.com.
Adweek
NOVEMBER 1, 2024
Outside of the record-setting Olympic Games revenue announced by NBCUniversal parent company Comcast during its third-quarter earnings, the company made news by announcing exploratory plans to spin off its cable networks into a new company. (ADWEEK) Flagship streaming service Peacock added 3 million subscribers to reach 36 million. (Deadline) Peacock grew its third-quarter revenue and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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