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The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.
After enduring years of losses, Disney appears to have finally turned a corner with streaming. In its third-quarter earnings today, the media company reported that its direct-to-consumer business, which consists of Disney+, Hulu and ESPN+, turned its first profit, producing an operating income of $47 million on $6.38 billion in revenue. The achievement is symbolic.
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers that have typically had a fractious relationship with AI companies. ScalePost helps publishers monetize data that might otherwise be scraped by AI bots from firms like Google, OpenAI and Perplexity.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath. You’re not an anomalous failure, and it doesn’t mean your team sucks.
I remember hearing Smokey Bear's signature line for the first time as a little girl sitting in front of the TV: "Only you can prevent forest fires." The line created a new awareness in me: that even the smallest actions could make a difference and that everyone had an important role in protecting our communities.
IBM spent a fortune fighting calls for them to be broken up. So did AT&T and Microsoft. In all three cases, there’s plenty of evidence that they would have been better off if they had simply broken themselves up. Microsoft is still recovering and IBM never will. One computer company, one phone company, one software company, one search engine… It doesn’t last.
IBM spent a fortune fighting calls for them to be broken up. So did AT&T and Microsoft. In all three cases, there’s plenty of evidence that they would have been better off if they had simply broken themselves up. Microsoft is still recovering and IBM never will. One computer company, one phone company, one software company, one search engine… It doesn’t last.
When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand's lore on how they're one of the last remaining distilleries to employ the traditional method of using a volcanic tahona stone wheel to crush their agave pinas, which unlocks the true flavors of their.
Trust metrics are essential for managing remote teams effectively. They help leaders gauge trust levels, which is crucial for maintaining productivity and fostering innovation. This article delves into the importance of trust metrics, the challenges faced in the remote developers industry, and practical solutions to overcome these challenges. Understanding Trust Metrics Key Points Trust metrics are vital for remote team management.
Google's defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails--a process that may take years. The antitrust ruling's aim to diminish Google's search market dominance would create opportunities for competitors like Microsoft's Bing and benefit AI companies including OpenAI. The case will proceed to a remedy.
IAC-owned Dotdash Meredith (DDM) saw double digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year to $238 million and digital ad revenue was up 16% YOY, as per IAC’s earnings call on Wednesday. Ad revenue was helped along by 9% growth in unique visitors to the top sites in […] The post Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech appeared first on AdExchanger.
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McDonald's has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this summer with a nostalgic global campaign spotlighting some of its most popular keepsakes across the decades. Created by Wieden+Kennedy New York, "The Great Cup Odyssey" uses images that would seem at home in a Godzilla.
The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. And agencies are seeing good results. The post How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics appeared first on AdExchanger.
Warner Bros. Discovery reported its Q2 earnings Wednesday with a $9.1 billion non-cash impairment charge, or write-down, on its TV linear networks division. The company also saw an additional $2.1 billion in merger costs, for a combined $11.2 billion hit to its balance sheet. Food Network, HGTV, Discovery, CNN, TNT, TBS, Cartoon Network and Adult.
Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies. Many of Publicis’s fastest-growing and most […] The post Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out appeared first on AdExc
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Olympics are a global sporting event that celebrates the pinnacle of humanity's physical prowess. More and more, they're also an opportunity for athletes to attract a ton of new followers on social media. America's favorite pommel horse specialist Stephen Nedoroscik's Instagram follower count increased by more than 1,200% between July 25, the day before.
Washington DC agency This January has introduced a summer distraction from the political goings on in the US. “Agencyland” is a Monopoly-inspired board game that takes you through the ups and downs of agency life, complete with cut-throat pitches, non-paying clients and creative glory. Players can win and lose business, hire and fire staff, enter … The post Try your luck in ‘Agencyland’ with new cut-throat board game first appeared on More About Advertising.
Covatic, developer of a best-in-class, privacy-first, audience targeting solution, has today (August 7th, 2024) announced the launch of its Audience Linking solution, enabling media owners to pool audience cohorts across a range of platforms and digital properties – while respecting [.] The post Covatic Launches Audience Linking Solution appeared first on ExchangeWire.com.
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax from the sale of its majority stake in financial PR company FGS Global to KKR. The bad news is organic growth (or lack of it) in the rest of the business, down 3.6% after what … The post WPP falls back in H1 2024, sells FGS Global for £604m first appeared on More About Advertising.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, DailyMotion, Genius, UrbanDictionary (which you might expect) and even the Merriam-Webster Dictionary […] The post Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media
As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue growth in this privacy-centric era.
Reddit’s investments in its ad platform are paying off, big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year (YOY) growth rate. Reddit’s ads business drove its overall Q2 revenue […] The post Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter appeared first on AdExchanger.
The threat of Google’s crumbling third-party cookie led to a boom in the retail media network space as they were seen as a cookieless solution. However, after years of uncertainty, Google had a change of heart , and decided to keep cookies in Chrome after all leaving users to decide if they want to be tracked. Even with cookies seemingly back on the table, retail media’s growth spurt won’t slow any time soon, according to three agency execs who say RMNs are still worth the investment
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
WBD’s overall revenue fell 5% year-over-year to $9.7 billion, continuing a recent decline and missing investor expectations, according to its earnings report on Wednesday. WBD shares dropped 8% during after-hours trading. The post WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses appeared first on AdExchanger.
A new report from the Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems. The latest report from the digital watchdog, released today, claims to have found hundreds of brands appearing next to unsafe content on user-generated content (UGC) websites such as Fandom wiki pages and other websites.
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The post The New HoldCo Agency Model; Does X’s Lawsuit Alienate Advertisers More? appeared first on AdExchanger.
The prominent esports organization G2 Esports has hired its first head of media house in a bid to capture a larger share of brands’ marketing budgets. G2 has been winning championships in games from “Counter-Strike” to “Rainbow Six Siege” since 2014, and already enjoys sponsorships from a smorgasbord of non-endemic brands such as Ralph Lauren and Mastercard.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The landscape of organic search is on the cusp of a transformative shift, driven by the rapid advancements in artificial intelligence (AI). Traditional search engines rely on keyword matching and basic algorithms. These search engines are evolving into more advanced platforms that leverage AI to understand context, intent, and nuanced user needs. This evolution has potential to make information discovery more intuitive, accurate, and personalized.
This story was first published by Digiday sibling ModernRetail Hemispheres, United Airlines’ on-flight magazine, is ceasing its print product, according to sources familiar with the matter. Already, the magazine’s website appears to be winding down. Its domain, hemispheresmag.com, now redirects to United’s website. As early as last month, the site was up and contained the archives of past issues, according to the Wayback Machine.
Just a little over 4 years ago, I wrote this post to accompany this photo. It was me announcing I’d been made redundant by R/GA. In the post, I covered a lot of things. How I was genuinely happy it was me, rather than the people who often end up being the ones affected in these horrible shitshows. How – by announcing I was ‘available’ – I hoped I could stop some of the shame associated with being made redundant … often perpetuated by the organisation who let y
As relationships between athletes and brands evolve , agencies working in sports marketing are also changing. A new class of agency businesses has formed in recent years, combining sports talent management, influencer-style matchmaking and, in some cases, content production. “We handle everything off the field and off the court,” said Eric Eways, head of marketing at sports management agency Klutch Sports Group, which works with over 60 NBA and WNBA players, such as Philadelphia 76ers point guar
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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