Seth Godin
NOVEMBER 23, 2023
A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it improves everything it touches, especially the person who offered it in the first place. So, what holds us back? Fear. Fear of connection, of change, of seeing what is possible. It might feel safer to focus on scarcity. Generosity and gratitude often go together.
VideoWeek
NOVEMBER 23, 2023
While some broadcasters may still harbour concerns around commoditisation of their inventory within programmatic trading tools, they needn’t be worried says Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic. In fact auction-based trading is likely to push up the price of inventory thanks to high demand and the limited supply of high quality inventory.
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Smart Insights
NOVEMBER 23, 2023
Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement. The online brand is the single most important element to a business or organization. If you think about what … The post Online branding: a digital-centric approach to developing brands appeared first on Smart Insights.
Exchange Wire
NOVEMBER 23, 2023
BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. 85% of [.] The post 79% of Top Marketing Executives Report Boost in ROI Using AI Tools appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 23, 2023
So far this holiday season there’s been an absence of tearjerkers, in the UK anyway (mustn’t forget that in the US ads often double up for Thanksgiving and Christmas.) All that jollity can get a bit much so over to the US for Chevrolet’s holiday effort, once again featuring a vintage Chevy and, more importantly, … The post Chevrolet’s holiday ad is even better than the best advertising first appeared on More About Advertising.
Brid.tv
NOVEMBER 23, 2023
Publishers, advertisers, vendors, and content marketing platforms across Europe have implemented the latest policies defined by IAB Europe’s Transparency & Consent Framework titled TCF 2.2. This is a major step in the industry toward a more open, transparent, and safe environment for all parties involved. Let’s look at what changes TCF 2.2 brings to the table, as well as what that means for your business.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
NOVEMBER 23, 2023
Round two of our November 2023 industry financials series brings us to the health of publishers, and how their advertising revenue mix is evolving among a global economic slowdown and the proliferation of streaming platforms. Buzzfeed - Trouble at sea Revenue falls [.] The post November’s Ad Industry Financials – Publishers appeared first on ExchangeWire.com.
Digiday
NOVEMBER 23, 2023
If you took a Lyft earlier this month, you might’ve seen a Trolls character rather than an animated car make its way to you on the app as you waited for your driver. The Troll animation, a first for Lyft as it continues to grow its ad business since launching last year, is just one element of a larger advertising campaign in partnership with NBC Universal with the ride-share company that includes wrapped cars, bikes stations and in-app ads to tout the November 17th release of Trolls Band Togethe
Rob Campbell
NOVEMBER 23, 2023
Once upon a time, I wrote a post about why we should be like Freddie Mercury in the boardroom. To be honest, I also wrote about how we should be more like Freddie Mercury fullstop. I still think that … but I also think there is another member of my favourite band we should embrace. Not Brian May with his degrees, poodle haircut and home built guitar.
Digiday
NOVEMBER 23, 2023
This story was first published by Digiday sibling WorkLife Talking about politics at work was once taboo, but now it’s commonplace. And that means the polarization that so often comes with it is encroaching into workplaces. Some 60% of workers say they’ve talked politics with colleagues in the past year, a recent survey from Glassdoor found.
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Exchange Wire
NOVEMBER 23, 2023
Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers [.] The post Hawk, an Azerion Company, Launches New Omnichannel Targeting Solution in Partnership With Samba TV appeared first on ExchangeWire.com.
Digiday
NOVEMBER 23, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. At the tail end of a rough year for publishers, it looks like events might carry some holiday cheer through the end of the fourth quarter and beyond. Publishers’ events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to research from Digiday.
More About Advertising
NOVEMBER 23, 2023
UK supermarkets have been splashing the cash this Christmas (or, rather, in advance of Christmas) and it hasn’t really been a vintage performance. Possibly because they’ve been trying to get their money’s worth; showing lots of product and mostly set in stores. Which may make good business sense but doesn’t make for flights of imagination. … The post MAA Ad of the week: Tesco Christmas from BBH first appeared on More About Advertising.
VideoWeek
NOVEMBER 23, 2023
MediaForEurope (MFE), the European broadcasting group, has witnessed a 2.1 percent YoY fall in revenues during the first nine months of 2023, according to earnings posted this morning. A tough TV ad market continues to weigh on the broadcaster’s books, yielding a 1.1 percent YoY fall in advertising revenues. But the group struck a positive note in terms of its overall stability, sending operating costs down 2.1 percent over the nine-month period.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 23, 2023
System1 has produced its top 12 highest-scoring Christmas ads (bear in mind that’s it isn’t even December yet) with more ads than before getting the top score of 5.9. There are the usual suspects with a surprise addition from toy retailer The Works. Here they are: Aldi – “Kevin and the Christmas Factory” (5.9-Stars) Coca … The post System1 reveals its (earlyish) top 12 UK Christmas ads first appeared on More About Advertising.
Single Grain
NOVEMBER 23, 2023
It can be tedious for the average SMB to keep up with the fast-paced business world. So if you’re struggling to be agile, know that AI is an option – specifically, ChatGPT. Most people think ChatGPT is only a writing tool, but ChatGPT offers a scalable and efficient way to automate various business tasks. It can help with many sales and marketing tactics to streamline these operations.
VideoWeek
NOVEMBER 23, 2023
The TV industry is certain in an ‘inbetween moment’ says Ed Wale, VP Europe at LG Ad Solutions, with viewership split between streaming and traditional linear. Across LG’s UK device footprint, around 25 percent of devices are streaming only, 5 percent are linear only, and the rest are split between the two. But this period of transition doesn’t have to be awkward says Wale.
Exchange Wire
NOVEMBER 23, 2023
On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media… Sam Altman reinstated at OpenAI Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [.] The post Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 23, 2023
Is there any hope for FIFA, possibly the world’s most corrupt sports organization whose bigwigs snog women players (got into trouble for that of course) and give the World Cup on a plate to that bastion of women’s and LGBT rights Saudi Arabia (think money might have had something to do with it.) Maybe there … The post Dark Horses produces AI FIFA candidate we can all vote for first appeared on More About Advertising.
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech.
More About Advertising
NOVEMBER 23, 2023
The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a more than testing 2023. The media is no exception and, just like our bigger rivals, MAA has to chart its way through such difficulties and keep to our aim of being free – something of a … The post Why it’s a good time to support MAA first appeared on More About Advertising.
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Supply-side platforms (SSPs) are indeed your money-making sidekick as a publisher. We all know that SSPs help with yield optimization. But is that the whole story? No, there’s more! SSP isn’t just about making money. It’s about making smart money. Imagine your SSP as a digital auctioneer, hosting lightning-fast auctions whenever someone lands on your site.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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