Adweek
SEPTEMBER 19, 2024
Erika Badan understands the skepticism. As CEO of Barstool Sports for nearly one decade, Badan oversaw an editorial empire that transformed armchair quarterbacking, raucous podcasting, and "smokeshow" franchises into a $550 million sale in 2023. So, when she was named CEO of Food52 in April, the appointment felt odd. While Barstool serves an audience of.
AdExchanger
SEPTEMBER 19, 2024
Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically. A recent breach of this trust has jeopardized two valuable […] The post Selling CTV And DOOH As The Same Thing Undermines Their Value appeared first on AdExchanger.
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Adweek
SEPTEMBER 19, 2024
Homosexuality remains a crime in 62 countries worldwide. A sheep farm in Germany is helping to combat those efforts by producing a textile made from the wool of gay rams. Yes, you read that correctly. Rainbow Wool raises awareness for the queer community and supports the fight for legal and social equality. It is designed.
Ad Tech Daily
SEPTEMBER 19, 2024
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they have more control over their app privacy settings than two years ago, almost 6 in 10 (58%) of consumers are also more willing to share data on apps than before1. The […] The post More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research appeared first on Ad Tech Daily.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 19, 2024
Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your children? For the president of entertainment and brand ad agency Mocean, Erica Coates, the demanding nature of both roles.
Ad Tech Daily
SEPTEMBER 19, 2024
Digital Marketing leader, Incubeta, has announced its acquisition of Shout Bravo, a organic content marketing partner. This will enable Incubeta to offer a complete organic search experience that represents the future of search. This follows the acquisition of leading advanced data and analytics partner, Persuasion, and significantly enhances Incubeta’s ability to drive its total search offering.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
SEPTEMBER 19, 2024
Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space. Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised […] The post Ocado Retail Enters New Chapter of Retail Media With the Launch of Ocado Ads appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 19, 2024
The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America's vibrant Hispanic and Latino and Latine communities. Appropriately, the major news outlets have announced themed programming unfolding from now through Oct. 15, ranging from primetime specials to special segments on popular shows. Here's our network-by-network viewing guide.
Ad Tech Daily
SEPTEMBER 19, 2024
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions. Mr Shan Xuefeng, President of Huawei Consumer Cloud Service Europe kicked off the summit with an […] The post Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Tr
Adweek
SEPTEMBER 19, 2024
Some Brazilian users regained access to X Wednesday despite a nationwide ban put in place by the country's Supreme Court--a reunion apparently resulting from the social network changing the way its servers are accessed. But the renewed access may be short-lived. (AP) The X update used cloud services offered by third parties, namely security firm.
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AdExchanger
SEPTEMBER 19, 2024
A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media and video streaming platforms to share detailed information about their collection and use of personal consumer data. On the receiving end were Amazon, Facebook and WhatsApp, YouTube, Twitter, Snap, ByteDance, Reddit and Discord. The FTC’s […] The post FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices appeared first on AdExchang
Adweek
SEPTEMBER 19, 2024
Lionsgate, the entertainment company behind The Hunger Games and Twilight, plans to start using gen AI in the creation of its new movies and TV shows, a sign of the emerging technology's advance in Hollywood. (WSJ) Under the arrangement, AI video startup Runway will use Lionsgate's vast catalog of content to train an AI model.
Ad Beat
SEPTEMBER 19, 2024
Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Per Adobe Analytics , Cyber Monday remains the biggest online shopping day of all time , with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern.
Adweek
SEPTEMBER 19, 2024
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns. Mars United Commerce works with more.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 19, 2024
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners. The post NBCU Wants To Standardize The Pain Of Creative Ad Delivery appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
There's been a lot of campfire talk recently about the "cable-pocalypse" that's raging through the TV landscape. Those flames have been fanned by a steady drumbeat of headlines spotlighting the billion-dollar write-downs, multiple rounds of layoffs, and declining ad revenue plaguing the cable industry. But just like John Wayne coming to the aid of an.
AdExchanger
SEPTEMBER 19, 2024
For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react. The post The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
Byron Allen's Allen Media Group is planning more cost cutting measures. Bloomberg said Allen Media's debt has been trading at distressed levels over the last few months. The company's $840 million term loan, which is maturing in 2027, was trading at around 65 cents on the dollar as of Tuesday, down from 88 cents in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
SEPTEMBER 19, 2024
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time is short, we can activate drowning mode, losing our focus, resilience, and generosity.
Adweek
SEPTEMBER 19, 2024
TelevisaUnivision, the influential producer and broadcaster of Spanish-language television, is weighing a plan to immediately replace CEO Wade Davis, according to three people briefed on the plan who would speak only anonymously because the discussions are private.
Ad Badger
SEPTEMBER 19, 2024
Amazon sellers may disagree on a variety of topics, but you’ll find most agree on one thing: Prime Day is. Read More A Data-Oriented Approach to Amazon Prime Day Advertising (2024 Update) The post A Data-Oriented Approach to Amazon Prime Day Advertising (2024 Update) appeared first on Ad Badger.
Adweek
SEPTEMBER 19, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 19, 2024
Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. It’s an acknowledgment of the inflow of gamers’ eyeballs and attention into the metaverse in 2024 — and an attempt to assert Twitch’s gaming-community dominance in this new world.
Adweek
SEPTEMBER 19, 2024
Isabela Albero came to Los Angeles to "live the dream" of life in a big city on the beach. The managing director of global strategy at WPP-backed agency T&Pm, where she leads marketing for Electronic Arts' portfolio of video games like The Sims and Madden NFL, likes to stay active. Amid the usual seaside sports.
AdExchanger
SEPTEMBER 19, 2024
On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week. On Wednesday, Daily Mail Chief Digital Officer Matthew […] The post View From The US v.
Adweek
SEPTEMBER 19, 2024
This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge technologies. AICP AICP has expanded its Demographic Reporting Initiative, which now includes more inclusive gender identity categories and veteran status reporting.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Basis
SEPTEMBER 19, 2024
It’s nearly impossible for marketers to get through a day without encountering a conversation, article, or social post about AI— how it can help businesses drive revenue , how governments may regulate its use , how it might transform the search landscape , its environmental impact , and more. Most advertisers feel the technology will revolutionize our industry, with a 2024 Basis survey finding that 87.9% of marketers believe AI will radically transform digital advertising in the next three to fi
Adweek
SEPTEMBER 19, 2024
Lance Frank has been named Head of Communications for CBS News, Stations & Media Ventures. His promotion was announced today by CBS News president and CEO Wendy McMahon and EVP of Communications Chris Ender. "I've personally known Lance for a long time. He is a gifted communicator, a great strategist and a trusted advisor," McMahon.
AdExchanger
SEPTEMBER 19, 2024
The FTC's got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank." The post Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
Let the tears of flamin' hot joy flow, creators: PepsiCo's Frito-Lay and Doritos are bringing back Crash the Super Bowl. Nearly 20 years ago, Crash the Super Bowl first allowed anyone with a camera to make their own 30-second spot and compete for cash prizes and the ability to work with famous directors. By the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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