Adweek
SEPTEMBER 19, 2024
Erika Badan understands the skepticism. As CEO of Barstool Sports for nearly one decade, Badan oversaw an editorial empire that transformed armchair quarterbacking, raucous podcasting, and "smokeshow" franchises into a $550 million sale in 2023. So, when she was named CEO of Food52 in April, the appointment felt odd. While Barstool serves an audience of.
Martech
SEPTEMBER 19, 2024
One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators.
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Adweek
SEPTEMBER 19, 2024
Homosexuality remains a crime in 62 countries worldwide. A sheep farm in Germany is helping to combat those efforts by producing a textile made from the wool of gay rams. Yes, you read that correctly. Rainbow Wool raises awareness for the queer community and supports the fight for legal and social equality. It is designed.
Martech
SEPTEMBER 19, 2024
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 19, 2024
Whether it's a bicycle to school, subway to the office, or Uber to the airport for some overseas "revenge travel," people are on the move again. And along with them, out-of-home transit advertising is on the rise. In the United States, the category--which includes ads on taxis, inside buses, and before in-flight movies--is on track.
Seth Godin
SEPTEMBER 19, 2024
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time is short, we can activate drowning mode, losing our focus, resilience, and generosity.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 19, 2024
A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media and video streaming platforms to share detailed information about their collection and use of personal consumer data. On the receiving end were Amazon, Facebook and WhatsApp, YouTube, Twitter, Snap, ByteDance, Reddit and Discord. The FTC’s […] The post FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices appeared first on AdExchang
Adweek
SEPTEMBER 19, 2024
The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America's vibrant Hispanic and Latino and Latine communities. Appropriately, the major news outlets have announced themed programming unfolding from now through Oct. 15, ranging from primetime specials to special segments on popular shows. Here's our network-by-network viewing guide.
AdExchanger
SEPTEMBER 19, 2024
Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically. A recent breach of this trust has jeopardized two valuable […] The post Selling CTV And DOOH As The Same Thing Undermines Their Value appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your children? For the president of entertainment and brand ad agency Mocean, Erica Coates, the demanding nature of both roles.
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AdExchanger
SEPTEMBER 19, 2024
The post Comic: Prog IO Cinematic Universe appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region and one of the longest-serving in the country. "To my colleagues at Channel 4 and our viewers, I will be.
AdExchanger
SEPTEMBER 19, 2024
On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week. On Wednesday, Daily Mail Chief Digital Officer Matthew […] The post View From The US v.
Adweek
SEPTEMBER 19, 2024
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns. Mars United Commerce works with more.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 19, 2024
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners. The post NBCU Wants To Standardize The Pain Of Creative Ad Delivery appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
There's been a lot of campfire talk recently about the "cable-pocalypse" that's raging through the TV landscape. Those flames have been fanned by a steady drumbeat of headlines spotlighting the billion-dollar write-downs, multiple rounds of layoffs, and declining ad revenue plaguing the cable industry. But just like John Wayne coming to the aid of an.
AdExchanger
SEPTEMBER 19, 2024
The FTC's got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank." The post Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
Lionsgate, the entertainment company behind The Hunger Games and Twilight, plans to start using gen AI in the creation of its new movies and TV shows, a sign of the emerging technology's advance in Hollywood. (WSJ) Under the arrangement, AI video startup Runway will use Lionsgate's vast catalog of content to train an AI model.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
SEPTEMBER 19, 2024
Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. It’s an acknowledgment of the inflow of gamers’ eyeballs and attention into the metaverse in 2024 — and an attempt to assert Twitch’s gaming-community dominance in this new world.
Adweek
SEPTEMBER 19, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Digiday
SEPTEMBER 19, 2024
Lawyers for the Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in a breakup of its $307 billion per year online ad empire. Meanwhile, Google’s defense team attempts to seize the narrative next week. However, before the trial enters its final furlong, it’s worth appraising what was revealed in the last two weeks when almost 30 witnesses took to the stand, and thousands of documents were admitted into evidence.
Adweek
SEPTEMBER 19, 2024
Some Brazilian users regained access to X Wednesday despite a nationwide ban put in place by the country's Supreme Court--a reunion apparently resulting from the social network changing the way its servers are accessed. But the renewed access may be short-lived. (AP) The X update used cloud services offered by third parties, namely security firm.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 19, 2024
As if it’s not already the dominant agency holding company, Publicis just announced an acquisition that strengthens its commerce abilities, by purchasing Mars United Commerce for an undisclosed sum. Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how to best reach consumers in online and offline shopper ecosystems.
Adweek
SEPTEMBER 19, 2024
Let the tears of flamin' hot joy flow, creators: PepsiCo's Frito-Lay and Doritos are bringing back Crash the Super Bowl. Nearly 20 years ago, Crash the Super Bowl first allowed anyone with a camera to make their own 30-second spot and compete for cash prizes and the ability to work with famous directors. By the.
Digiday
SEPTEMBER 19, 2024
Though huge media rights deals — such as those struck to bring the NBA to Amazon Prime Video — steal the spotlight, sports leagues and clubs have been investing more recently in their own streaming efforts. The NFL overhauled its app ahead of the season’s kickoff last week, placing its ad-free RedZone streaming service at the center of its NFL+ premium customer offering.
Adweek
SEPTEMBER 19, 2024
Justin Halverson has been named vice president of sales for NBC 7 San Diego (KNSD) and Telemundo 20 San Diego (KUAN). Starting October 7, he'll oversee national, local and digital sales across the stations' TV, streaming and digital platforms. Halverson comes from NBCUniversal Local's Bay Area properties, where he spent eight years. Most recently, he.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Tech Daily
SEPTEMBER 19, 2024
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they have more control over their app privacy settings than two years ago, almost 6 in 10 (58%) of consumers are also more willing to share data on apps than before1. The […] The post More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 19, 2024
Isabela Albero came to Los Angeles to "live the dream" of life in a big city on the beach. The managing director of global strategy at WPP-backed agency T&Pm, where she leads marketing for Electronic Arts' portfolio of video games like The Sims and Madden NFL, likes to stay active. Amid the usual seaside sports.
AdExchanger
SEPTEMBER 19, 2024
For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react. The post The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer appeared first on AdExchanger.
Adweek
SEPTEMBER 19, 2024
Lance Frank has been named Head of Communications for CBS News, Stations & Media Ventures. His promotion was announced today by CBS News president and CEO Wendy McMahon and EVP of Communications Chris Ender. "I've personally known Lance for a long time. He is a gifted communicator, a great strategist and a trusted advisor," McMahon.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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