Seth Godin
DECEMBER 3, 2023
Here’s a simple grid that might change the way you think about internal stories: When we believe in something that’s useful but not true, it can serve a helpful purpose. The tooth fairy, perhaps. When we act on something that’s useful and also true, we’ve found a resilient path forward. That’s because the truth doesn’t vary based on whether or not others choose to acknowledge it.
AdExchanger
DECEMBER 3, 2023
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the midst of a mighty struggle to redefine itself in light of signal loss, regulatory scrutiny, platform privacy changes and negative consumer sentiment. (As a side note, whenever I try to explain the industry I write […] The post This Startup Collects Mobile User Data – But Doesn’t Share It With Anyone appeared first on AdExchanger.
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Digiday
DECEMBER 3, 2023
Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.
AdExchanger
DECEMBER 3, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doomsday or Dealsday? Ben Kruger, Google’s former marketing emissary to DTC brands, left the big G earlier this year and has been chronicling his experience as an ecommerce dropshipper. Essentially, he’s gone from consulting with advertisers to showing how he uses automated tools […] The post Filling The Black Friday Sales Funnel; Traffic-Starved News Pubs Run To Reddit appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
DECEMBER 3, 2023
All the AI hype has made its way into the app stores. Last week, Apple and Google unveiled their lists for the best apps of 2023, both of which showcased a range of AI-powered apps. Although Apple didn’t include any in its main list, it curated a separate list featuring generative AI apps including ChatGPT, Canva and Picsart. Other apps — including Pinterest, Craft, Artifact and Sololearn — were also featured for their AI integrations.
AdExchanger
DECEMBER 3, 2023
When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never been more valuable – or scarce. The world that prompted psychologist, economist, and Nobel Laureate Herbert A. Simon to coin the term “attention economy” in 1971 […] The post The Attention Dichotomy: How To Distinguish Good Attention From Bad appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bhatnaturally
DECEMBER 3, 2023
I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week I missed such a post and here with a compilation of a few ads which caught my eye in the past few weeks. Chevrolet: memories How do you create clutter breaking [.] The post Chevrolet ‘memories’, Apple’s ‘Lost Voice’, Royal Enfield Himalayan and other top new creative ads appeared first on Bhatnaturally.
Digiday
DECEMBER 3, 2023
The 2019 series “ Valley of the Boom ” portrays the heady days of the mid-to-late 1990s, an era that bore witness to the creation of “the internet economy” as technologies such as ISPs (like AOL) or web browsers (Mosaic, Internet Explorer by Microsoft and sworn foe Netscape) took the world by storm. Meanwhile, in more niche areas of this economy, there were other notable industry firsts emerging.
More About Advertising
DECEMBER 3, 2023
Smirnoff vodka is still thinking about the plague of loneliness triggered by the pandemic, so the new campaign’s message is all about how life is like a cocktail – better when mixed together. There’s a lot of chat about “we do we,” “new brand platforms,” diversity & inclusion partnerships etc, but the end product is … The post ‘Mix it up’ message from Smirnoff gets recipe right first appeared on More About Advertising.
Digiday
DECEMBER 3, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Few would argue Brian O’Kelley’s right to claim the title of being one of the godfathers of ad tech, for what is still one of the nascent spaces of the media industry, his tenure in the sector dates back three decades. During this time, O’Kelley has helped build two of the most notable independent ad tech companies that later sold to the biggest names in telecoms and internet history, and now at the helm of Scope3, he aims to decarbonize
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AdvertiseMint
DECEMBER 3, 2023
Would you like to know the best times to post on TikTok in 2024? TikTok users create and share short-form TikTok videos on a wide range of topics. You must know the best times to post on TikTok to increase your chances of reaching a larger target audience. This guide will explore the best time to post on TikTok for maximum engagement. What are the Best Times to Post on TikTok for Maximum Engagement?
Digiday
DECEMBER 3, 2023
IPG’s Mediabrands unit underwent another round of layoffs within its UM and Magna units last week, Digiday has learned — but among them are evp and svp level staffers whose roles were not directly connected to revenue generation. It’s the latest in several small waves of layoffs conducted across Mediabrands’ various media agencies (mostly UM) in recent months, on top of several high-level executive departures that have also had an impact on operations there.
Adweek
DECEMBER 3, 2023
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. The.
Digiday
DECEMBER 3, 2023
Even with more than 20 agencies and 3,000 employees under its umbrella, Plus Company doesn’t position itself as the typical agency holding company. Established in 2021, Plus Company set out to create an “interagency” model with integrated services that differ from traditional holding companies. In 2022, the Canadian holding company acquired independent agency Mekanism as it began charting a path for its U.S. expansion with other leadership hires.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
DECEMBER 3, 2023
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created.
Adweek
DECEMBER 3, 2023
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Join.
Adweek
DECEMBER 3, 2023
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. The.
Adweek
DECEMBER 3, 2023
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
DECEMBER 3, 2023
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. This.
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