Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
Adweek
AUGUST 26, 2024
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers. The program gave agencies discounts, special.
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Martech
AUGUST 26, 2024
I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few months. But it’s already August and only a limited number of visual artists, designers and filmmakers have been granted access to “gain feedback on how to advance the model to be the most helpful for creative professionals.
Adweek
AUGUST 26, 2024
If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 26, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
AUGUST 26, 2024
B2B campaigns aren't usually known for being flashy. They're often filled with insider jargon and take a fairly cut-and-dry approach to their messaging. But they don't have to be that way, as a new campaign for cybersecurity company Palo Alto Networks proves with its sci-fi fantasy. Palo Alto Networks assembled an A-list team of Hollywood's.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 26, 2024
Today, ESPN president of content Burke Magnus revealed a new restructure in a memo to employees, resulting in leadership changes as well as job cuts. With ESPN looking to better align its business practices in the shifting TV and streaming landscape, Magnus noted that the company had been working since May on a "plan to.
AdExchanger
AUGUST 26, 2024
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […] The post Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?
Adweek
AUGUST 26, 2024
The global political landscape has never been noisier. As ideology often makes way for personality, general elections worldwide have ended in surprise, polarized the electorate like never before, and seen politicians use language that would previously have been unacceptable. The fire and brimstone of social media discourse has spilled into the real world, creating a.
AdExchanger
AUGUST 26, 2024
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The post Comscore Audience Data Will Now Be Available In FreeWheel’s Platform appeared first on AdExchanger.
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Ad Monsters
AUGUST 26, 2024
Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. New platforms, data-driven targeting strategies, and cutting-edge measurement solutions are the lifeblood of the ad tech industry.
AdExchanger
AUGUST 26, 2024
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still needs to grasp the finer points of the advertising game. The post Circana Acquires NCSolutions And Nielsen’s MMM Biz; Netflix Goes Toe To Toe With Prime Video appeared first on AdExchanger.
Digiday
AUGUST 26, 2024
Tennis fans shouldn’t be surprised to see IBM’s Watson bringing even more AI commentary to the 2024 US Open. It’s been a partner with the tournament so long, it could be playing doubles. Partners since 1990, the U.S. Tennis Association and IBM’s new features include using generative AI to create real-time match reports and AI-generated long-form articles reviewed by USTA’s editorial team.
Basis
AUGUST 26, 2024
“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. a technical or jargon term” – Oxford English Dictionary All industries have their buzzwords, but the advertising space seems to invite a few more than its fair share. And, in many ways, it makes perfect sense: Advertisers are experts at selling brands, ideas, products, and services, and language is a key component of any pitch.
Digiday
AUGUST 26, 2024
To wrap up Digiday+ Research’s 2024 CMO Strategies series , we’re looking at some of its biggest trends and breaking down key findings from each report. The current state of marketing channels Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of marketing tactics and is influenced by distinct consumer and advertiser trends.
Playwire
AUGUST 26, 2024
With the U.S. Senate passing COPPA 2.0, major updates are coming for online advertisers and digital publishers. Explore the key changes you need to prepare for!
Digiday
AUGUST 26, 2024
Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries. Last week, 22 staffers were laid off from Time — which is owned by Salesforce founder and CEO Marc Benioff and his wife and philanthropist Lynne Benioff — as part of a larger reduction of operational costs amid ad revenue declines.
Martech
AUGUST 26, 2024
The Biden/Harris administration is focusing attention on bad corporate customer experience practices like customer service “doom loops” and problems with customer service chatbots. That might seem an unlikely space for presidential intervention, but the administration has already addressed CX shortcomings at federal agencies. The plan to improve corporate CX is called “ Time is Money.” Why we care.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 26, 2024
This story was first published by Digiday sibling WorkLife This year, Verizon received a record 49,000 applications for its summer internship program. It’s a signal from interested undergraduate students who are hoping to position themselves as candidates for hire at the end of the 10-week program. At the same time, companies aren’t just looking to rising seniors and juniors anymore for internship opportunities, but instead recruiting folks as young as rising sophomores.
Adweek
AUGUST 26, 2024
Now that the Democratic Party has officially selected Vice President Kamala Harris as its presidential nominee and independent candidate Robert F. Kennedy Jr. has dropped out, the revised race for the White House has begun with just over two months left to go. One way Democrats hope Harris can beat Republican rival Donald Trump in.
Digiday
AUGUST 26, 2024
The 2024 election cycle was always going to be disruptive for advertisers during the fourth quarter – that’s the norm for advertisers every election year. The tumult of the presidential election this summer, with the Democrats changing nominees as well as the assassination attempt on former President Trump, however, isn’t the norm. Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out, how contenti
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