Adweek
NOVEMBER 29, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 18, 2024. All three cable news networks continued to see week-to-week declines in both total viewers and the Adults 25-54 demo in the period following the 2024 presidential election. However, Fox News remained the most-watched of the three major.
More About Advertising
NOVEMBER 29, 2024
Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings. The soundtrack starts off muffled to reflect Dad’s bad hearing, but once he gets some AirPods for … The post Apple makes hearing aids cool in Christmas tear-jerker first appeared on More About Advertising.
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Adweek
NOVEMBER 29, 2024
Stop us if this scenario sounds familiar: A closely-watched election; voters split along party--and racial--lines; misinformation circulated as journalism; and an undercurrent of violence that grows stronger as voters head to the polls. That may sound like the presidential election cycle Americans just lived through, but those same events played out over 126 years ago.
VideoWeek
NOVEMBER 29, 2024
In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. Top Stories CTV Stars as Global Ad Spend Tipped to Top $1 Trillion in 2024 Total annual global ad expenditure is predicted to pass $1 trillion for the first time in 2024 according to WARC’s latest data.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 29, 2024
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of.
AdPushup
NOVEMBER 29, 2024
We have already covered the benefits of video advertising and how it can help publishers improve their website monetization strategy. But on the technical side, serving video ads wouldn’t be as seamless if not without VAST Tags. VAST Tags works like any ad server’s usual third-party ad tags. Except, in this case, it’s for video [.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
NOVEMBER 29, 2024
Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. AI has been front and center in minds and headlines through 2023 and 2024, with no signs of slowing down. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.
Adweek
NOVEMBER 29, 2024
As you're scrolling through Black Friday and Cyber Monday deals this week, your purchases just might make an appearance on the Las Vegas Sphere. Shopify worked with Sphere to create a real-time activation on the structure's Exosphere--which it claims is the world's largest LED screen--enveloping Sin City's immersive, globe-shaped venue. That screen opened up to.
Seth Godin
NOVEMBER 29, 2024
For the last two weeks, my weather app has informed me that there’s a real risk (in this case, wildfires). But, after a few days, that’s not severe weather. That’s just weather. (Metaphor alert). Patterns are easy to ignore. We pay attention when the pattern is interrupted. The nature of alerts is that they’re not persistent.
Ad Monsters
NOVEMBER 29, 2024
Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. Amidst ongoing economic uncertainty, ad budgets also feel the crunch, leading to increased scrutiny and downward pressure on CPMs.
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