Adweek
JULY 30, 2024
Adam Foroughi, CEO of mobile adtech firm AppLovin, made $83.4 million last year. His total compensation, which includes salary, bonus, equity awards and all other forms of financial remuneration, was 795 times more than the median pay of AppLovin's 1,745 employees. If that sounds like a lot, it is. In 2023, the median compensation for.
Martech
JULY 30, 2024
Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. Fundamentally, metrics enable insights into performance against goals.
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Adweek
JULY 30, 2024
It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it's delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%.
Martech
JULY 30, 2024
AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to what it is and why it matters. Table of contents What is GEO? GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 30, 2024
The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns Stagwell's digital transformation agencies under the Code and Theory Network to strengthen its digital transformation capabilities. This expansion bolsters the Code and Theory Network, Stagwell's digital transformation network, backed by 50% engineers and 50% creatives.
Martech
JULY 30, 2024
SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. The offering includes a native Salesforce integration, the ability to collect feedback across multiple channels and survey branding.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 30, 2024
Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies.
Adweek
JULY 30, 2024
The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock. Back in 2020, more.
Martech
JULY 30, 2024
Canva acquires generative AI content and research startup Leonardo.AI for an undisclosed sum. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Canva will continue to invest in Leonardo’s standalone platform while setting the startup’s 120-person team of designers, researchers and developers to grow Canva’s genAI off
Adweek
JULY 30, 2024
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore the transformative landscape of retail media. Fresh from the Cannes Lions International Festival of Creativity, Lehrfeld shares his insights on the evolving conversations with suppliers, brands and.
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illumin
JULY 30, 2024
Machine learning and artificial intelligence technologies have come a long way in the past few years. Learn more about how machine learning is bringing value to advertising. Marketers are taking it up a notch when it comes to their advertising game; innovations and developments in technology are revolutionizing the way modern marketing is done. Among the many developments and advancements in advertisement are those in artificial intelligence (such as generative AI and predictive AI, data scienc
Adweek
JULY 30, 2024
From Copa America to the UEFA European Championship, it's been a summer of sport to remember for advertisers and athletes alike. With the Paris 2024 Summer Olympic Games in full swing, brands have another opportunity to claim a spot on the podium. However, if marketers want to go for gold, then they will need to.
AdExchanger
JULY 30, 2024
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […] The post Vendors Like RTB House And Raptive Bought In To The Privacy Sandbox.
Adweek
JULY 30, 2024
With the cost-of-living crisis leaving many Brits stressed, U.K. toilet paper brand Cushelle is encouraging them to embrace a bit of selfishness and treat themselves to luxurious "me time"--on the toilet. The "Selfishly Soft" ad, from agency Publicis London and BAFTA-nominated director Jim Archer, shows people taking time for themselves on the toilet and engaging.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JULY 30, 2024
Important hills usually get much steeper at the top. 99% of the training in competitive athletics is devoted to the last 1% of performance. A tenth of a second. The same is true for squeezing the last bit of performance out of a car, a grape or a semiconductor. And healthcare, luxury goods and science as well. As soon as we declare it important and invite the world to compete, the problems become more difficult.
Adweek
JULY 30, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Suzanne Kounkel, global chief marketing officer at Deloitte. Kounkel shares insights on her career journey, the importance of curiosity and adaptability, and how Deloitte evolves to meet changing market needs.
More About Advertising
JULY 30, 2024
ITV is asking us to “take your mate on a date” and celebrate our friendships as much we do our romances. Stars including Maya Jama, Ant & Dec, Dermot O’Leary and Alison Hammond are here to show a friendly face of ITV, doing a lot for the station’s branding as well as the nation’s mental … The post Uncommon and ITV go romantic on friendship for ‘Britain get talking’ first appeared on More About Advertising.
Ad Monsters
JULY 30, 2024
Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets. Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. history, according to eMarketer.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 30, 2024
Investor, industry veteran and former SpotX CEO Mike Shehan returns from the ad tech sidelines to join the C-suite at Telly, a startup that gives away free TVs in exchange for viewer data. The post Former SpotX CEO Mike Shehan Returns To Ad Tech As Telly’s First CRO appeared first on AdExchanger.
Digiday
JULY 30, 2024
While it may seem like interest in augmented reality and virtual reality has faded into the background as artificial intelligence takes over, experts say AI can actually enhance those efforts in terms of personalization and measurement. Although AR/VR and AI technologies may be on different maturity stages of the Gartner hype cycle, it is likelier that they “elevate the value of each other, rather than compete in any way,” said Michael Kania, associate vp of marketing at Kepler Group.
AdExchanger
JULY 30, 2024
Growth agency Myosin Marketing is hoping your desire to do some good in the world will supersede your annoyance at getting a random text. The post Marketing Agency Myosin Lets Consumers Give Your Media Budget To Charity appeared first on AdExchanger.
Digiday
JULY 30, 2024
X (formerly Twitter) might face hurdles for many reasons, but sports isn’t one of them. It’s always been one of the cornerstones of the platform, from the infamous Oreo “dunk in the dark” Super Bowl moment to NBA player Eric Bledsoe’s “I Don’t Wanna Be Here” post. This year’s Olympic Games are set to amplify that impact even more.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 30, 2024
WPP’s Chief Technology Officer Stephan Pretorius is a rarity. He’s one of the few CTOs who never formally studied computer science, software development or engineering. Everything he knows about technology he learned through a combination of practical application, intuition and osmosis, Pretorius says on this week’s episode of AdExchanger Talks. But his circuitous route into […] The post The Skeptical Technologist appeared first on AdExchanger.
Digiday
JULY 30, 2024
Artificial intelligence search engine Perplexity has been making headlines over the past month, as the recipient of more than one cease and desist letter from publishers like Condé Nast and Forbes, citing claims of copyright infringement. And while the company’s chief business officer, Dmitry Shevelenko, maintains that its use of publishers’ articles falls within the “fair use” doctrine of copyright law, he said he hopes Perplexity’s new Publisher Program, launching today, will get the art
AdExchanger
JULY 30, 2024
Let’s cut to the chase: 2023 was a challenging year for publishers. Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience. Publishers’ first-party data can provide a window into engagement insights, user behavior patterns and […] The post Strap In, Publishers, It’s Election Season appeared first on AdExchanger.
Digiday
JULY 30, 2024
The idea of growth as a service sounds a bit obvious, but there’s an agency out there pursuing it as a mission of sorts — connecting all sales and marketing aspects of clients to deliver them cohesive results across the board. JumpCrew is a Nashville-based B2B focused marketing agency that aims to streamline all the various needs a business may look for when trying to boost its goals, and filling in for what it sees as a shortage of ad-tech solutions.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JULY 30, 2024
“Can you tell me which hour of the day is most profitable for us?” It’s a familiar scenario: You’re meeting with your client to review their latest campaign dashboard, and your client asks for a custom metric that goes just beyond the dashboard you’re sharing with them. You say you’ll check with the team and […] The post End The Insight Doom Loop appeared first on AdExchanger.
Digiday
JULY 30, 2024
The path to third party cookie extinction might have taken a surprising turn last week, but advertisers are still pursuing cookie-less experiments in targeting audiences. A recent — and unusual — approach to audience targeting from Toyota is one example. The automaker has been working with weather service AccuWeather, placing bespoke display units within the service’s website, mobile website and app that trigger only when certain weather conditions in select U.S. zip codes occur.
AdExchanger
JULY 30, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Minimum Google just made a couple of small – but important – transparency-related concessions on Performance Max. One compromise is that third-party brand safety tech will now be available for YouTube placements. Advertisers still won’t be able to see exactly where their ads served […] The post A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage appeared first on AdExchanger.
Digiday
JULY 30, 2024
Despite Google announcing it won’t phase out third-party cookies in Chrome after several delays, the industry is still trending toward a cookieless future between regulatory pressures and consumer demands. While the ongoing threat of signal loss continues to loom over the industry, this shift gives brands more time and freedom to ensure they introduce the proper infrastructure, run tests to future-proof their marketing strategies and continue delivering targeted advertising that reaches the righ
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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