AdExchanger
NOVEMBER 17, 2024
Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term. […] The post Politics Have Changed.
Smart Insights
NOVEMBER 17, 2024
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organizations marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at … The post How to use the McKinsey 7S model in marketing appeared first on Smart Insights.
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Digiday
NOVEMBER 17, 2024
Two of the ad industry’s buzziest topics have generated yet another deal: generative AI and ad curation. Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. The deal lets Cognitiv’s ContextGPT product integrate with Index’s Marketplaces platform, which helps publishers use curation tools across demand-side platforms, data activation platforms and commerce media networks.
AdExchanger
NOVEMBER 17, 2024
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don’t judge a book by its cover – how a technology is named doesn’t tell you how it is used. This is the case […] The post The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
NOVEMBER 17, 2024
Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now. Their reluctance centers on two key factors. First, there’s the lawsuit that NewsCorp brought against Perplexity AI in October, which isn’t too great for optics. Continue reading this article on digiday.com.
AdExchanger
NOVEMBER 17, 2024
What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from across the ecosystem gathered to discuss whether attention can become a programmatic currency, why standardization would be necessary to make […] The post Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs appeared first on AdExchang
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
NOVEMBER 17, 2024
Q4 is a crucial period for publishers, defined by high-stakes events like Thanksgiving, Christmas, Black Friday, and Cyber Monday. With increased consumer spending in Q4, advertisers compete fiercely for the ad spaces and consequently ad budget reaches at their highest. This creates a prime opportunity for publishers to maximize ad revenue. To help publishers fully [.
Bhatnaturally
NOVEMBER 17, 2024
It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the most talked about on social media, for various reasons. My weekly compilation of clutter-breaking creative ads includes these and more. Disney: a boy and an octopus One doesn’t look for logic in a Disney film. [.] The post Holiday films for Disney, Coca-Cola and more: creative ads of the week appeared first on Bhatnaturally.
Digiday
NOVEMBER 17, 2024
The media agency world, or at least its biggest players, received a vote of relative confidence from a major analyst group last week, when Forrester issued the latest iteration of its Forrester Wave report analyzing the biggest networks and shops. Not 24 hours later, another report from MediaSense in partnership with the World Federation of Advertisers delivered a cold reminder that media agencies need to figure out new forms of remuneration if they want to see their businesses grow — but even t
AdExchanger
NOVEMBER 17, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Revving The Driverless Revolution In 2024, self-driving cars emerged from the Trough of Disillusionment, to cite the Gartner Hype Cycle, and leapfrogged the Slope of Enlightenment onto the Plateau of Productivity. Forgive us the jargon. Practically speaking, Waymo now completes more than 150,000 […] The post Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules appeared first on AdExchanger
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AdPulp
NOVEMBER 17, 2024
Kyle Chayka is a staff writer at The New Yorker. He wrote a piece after the election about Elon Musk’s impact on the Trump brand. Here’s a small excerpt to chew on. It’s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump’s image.… In the company of Musk—redolent of […] The post Musk Rebranded Trump?
Seth Godin
NOVEMBER 17, 2024
There are lots of cultural lotteries around us. The next pop song, the book that everyone is talking about, the blog post or video that goes viral… it even applies to who gets into a famous college or is selected by the AI screening for a good job. The usual advice is: Fit in. Copy what came before. Use the fonts, the rhythms and the code words of previous lottery winners.
Digiday
NOVEMBER 17, 2024
A month after hosting the U.S. Digiday Publishing Summit in Key Biscayne, Florida, Digiday gathered European publishers together in Barcelona, Spain, for the Digiday Publishing Summit Europe. And — accents aside — the conversations among attendees were very similar, as covered in the video below. Asked to what extent there are differences between the U.S. and European media landscapes, multiple publishing executives asserted there are more similarities than differences.
Rob Campbell
NOVEMBER 17, 2024
So I’m back again. Kinda. I say that as by the time you read this, I’ll be off again. On a plane, to a different country. But don’t get too excited because unlike the other recent trips, it’s only a few days so this blog – if anyone reads it – will be back on Thursday. You’d think with all the time I’ve been away, I’d of had a chance to think up some new topics to write about.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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