AdExchanger

NOVEMBER 17, 2024

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term. […] The post Politics Have Changed.

Advertising 105

Advertising 105

Digiday

NOVEMBER 17, 2024

In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires. Not only does this allow them to move more quickly on creative assets and meet client needs in real-time, but it can also be more economical to use their own space and hire in-house creators than outsourcing.

Agency 90

Agency Media Marketing 90

Bhatnaturally

NOVEMBER 17, 2024

It’s the season for holiday films. Over the last week or so, ads from Disney and Coca-Cola were among the most talked about on social media, for various reasons. My weekly compilation of clutter-breaking creative ads includes these and more. Disney: a boy and an octopus One doesn’t look for logic in a Disney film. [.] The post Holiday films for Disney, Coca-Cola and more: creative ads of the week appeared first on Bhatnaturally.

Media 52

Media Advertising 52

Digiday

NOVEMBER 17, 2024

The media agency world, or at least its biggest players, received a vote of relative confidence from a major analyst group last week, when Forrester issued the latest iteration of its Forrester Wave report analyzing the biggest networks and shops. Not 24 hours later, another report from MediaSense in partnership with the World Federation of Advertisers delivered a cold reminder that media agencies need to figure out new forms of remuneration if they want to see their businesses grow — but even t

Media 59

Media Agency Advertising Marketing 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Smart Insights

NOVEMBER 17, 2024

An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organizations marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at … The post How to use the McKinsey 7S model in marketing appeared first on Smart Insights.

Marketing 98

Marketing 98

AdPushup

NOVEMBER 17, 2024

Q4 is a crucial period for publishers, defined by high-stakes events like Thanksgiving, Christmas, Black Friday, and Cyber Monday. With increased consumer spending in Q4, advertisers compete fiercely for the ad spaces and consequently ad budget reaches at their highest. This creates a prime opportunity for publishers to maximize ad revenue. To help publishers fully [.

Ad Space 52

Ad Space Advertising 52

Seth Godin

NOVEMBER 17, 2024

There are lots of cultural lotteries around us. The next pop song, the book that everyone is talking about, the blog post or video that goes viral… it even applies to who gets into a famous college or is selected by the AI screening for a good job. The usual advice is: Fit in. Copy what came before. Use the fonts, the rhythms and the code words of previous lottery winners.

Pop-Up 114

Pop-Up 114

AdExchanger

NOVEMBER 17, 2024

What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from across the ecosystem gathered to discuss whether attention can become a programmatic currency, why standardization would be necessary to make […] The post Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs appeared first on AdExchang

Advertising 118

Advertising Viewability Media 118

Digiday

NOVEMBER 17, 2024

Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now. Their reluctance centers on two key factors. First, there’s the lawsuit that NewsCorp brought against Perplexity AI in October, which isn’t too great for optics. Continue reading this article on digiday.com.

Food 90

Food Media Marketing 90

Rob Campbell

NOVEMBER 17, 2024

So I’m back again. Kinda. I say that as by the time you read this, I’ll be off again. On a plane, to a different country. But don’t get too excited because unlike the other recent trips, it’s only a few days so this blog – if anyone reads it – will be back on Thursday. You’d think with all the time I’ve been away, I’d of had a chance to think up some new topics to write about.

57

57

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Digiday

NOVEMBER 17, 2024

Two of the ad industry’s buzziest topics have generated yet another deal: generative AI and ad curation. Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. The deal lets Cognitiv’s ContextGPT product integrate with Index’s Marketplaces platform, which helps publishers use curation tools across demand-side platforms, data activation platforms and commerce media networks.

Demand Side Platform 88

Demand Side Platform Impressions Audience Cookies 88

AdPulp

NOVEMBER 17, 2024

Kyle Chayka is a staff writer at The New Yorker. He wrote a piece after the election about Elon Musk’s impact on the Trump brand. Here’s a small excerpt to chew on. It’s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump’s image.… In the company of Musk—redolent of […] The post Musk Rebranded Trump?

113

113

Digiday

NOVEMBER 17, 2024

A month after hosting the U.S. Digiday Publishing Summit in Key Biscayne, Florida, Digiday gathered European publishers together in Barcelona, Spain, for the Digiday Publishing Summit Europe. And — accents aside — the conversations among attendees were very similar, as covered in the video below. Asked to what extent there are differences between the U.S. and European media landscapes, multiple publishing executives asserted there are more similarities than differences.

Conversion 88

Conversion Media Marketing 88

AdExchanger

NOVEMBER 17, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Revving The Driverless Revolution In 2024, self-driving cars emerged from the Trough of Disillusionment, to cite the Gartner Hype Cycle, and leapfrogged the Slope of Enlightenment onto the Plateau of Productivity. Forgive us the jargon. Practically speaking, Waymo now completes more than 150,000 […] The post Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules appeared first on AdExchanger

Pharmaceuticals 95

Pharmaceuticals Advertising 95

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing