Adweek
AUGUST 5, 2024
Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative licensing operation. The publisher redesigned its website, inserting more ad units, multimedia and recirculation tools, and hired a direct sales team for.
Martech
AUGUST 5, 2024
I recently experimented with Midjourney to generate an image of two hikers. One was wearing pilot-frame sunglasses, which I liked. A day or two later, I walked into a Costco and saw a pair of Hugo Boss sunglasses on a special display that looked like what I saw on the AI hikers. They were on sale for a great price. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.
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Adweek
AUGUST 5, 2024
A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones and web browsers violated US antitrust laws. Google's $26 billion in payments to companies such as Apple in 2021 to ensure its search engine was the.
Martech
AUGUST 5, 2024
A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 5, 2024
ThredUP aims to solve one of the timeless challenges of thrift shopping: finding the perfect 'fit (and fit). New AI-powered tools rolling out over the next three days allow shoppers to upload an image either directly from Instagram or their device. Using tech from OpenAI, the platform uses that image to search its inventory of.
Martech
AUGUST 5, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 5, 2024
The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8.
Adweek
AUGUST 5, 2024
Everything that fell under corporate social responsibility was every company's darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands are increasingly defending, scaling back or even canceling their ESG programs and platforms. Why? For one, too many made unrealistic promises--but it's also.
Martech
AUGUST 5, 2024
Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. The problem, first reported Friday, initially looked like this: Down: Report Editor, Dashboards, Saved Reports in web interface.
Adweek
AUGUST 5, 2024
Global investment management firm T. Rowe Price, which has a big footprint in the retirement services field, has selected Code and Theory to transform its global digital footprint through a refreshed design system and digital properties. The refreshed global design system will function as a comprehensive framework of reusable design components, guidelines and standards that.
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Martech
AUGUST 5, 2024
In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.
Adweek
AUGUST 5, 2024
High prices are hitting a tipping point with consumers frustrated with the growing cost of products. While inflation has recently cooled a bit, big brands like McDonald's and Starbucks are blaming increased prices over the past few years for sluggish sales. During its recent earnings call for the second quarter, McDonald's reported its first drop.
AdExchanger
AUGUST 5, 2024
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […] The post The DOJ Wins Its Search Antitrust Case Against Google.
Seth Godin
AUGUST 5, 2024
What better time? An hour a day for a month and you can learn a skill you’ll have forever. Beach reads are a fine way to chill out, but a month spent to learn a skill is a fine way to take advantage of a quiet time. My brand new course on Strategy is now live. It’s 30% off this week if you use this link. I’ve workshopped it with 300 people around the world, and we’re finding it powerful and effective.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 5, 2024
MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used together, said Todd Morris, CEO of location data and measurement company InMarket. And Morris is willing to bet on that. On Monday, InMarket acquired ChannelMix, a marketing analytics startup primarily focused on media mix modeling. […] The post InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) appeared first on AdExch
Ad Badger
AUGUST 5, 2024
Curious about how to successfully source wholesale products and sell them on Amazon? Wholesale might be the perfect opportunity for. Read More What is Amazon wholesale? The post What is Amazon wholesale? appeared first on Ad Badger.
AdExchanger
AUGUST 5, 2024
Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative. The post Can Creative And Media Teams Get Along With PMG’s AI Platform? appeared first on AdExchanger.
AdPulp
AUGUST 5, 2024
Caroline Gleich does not look like a Senator, and she’s wisely using this fact to her credit. Knowing how little faith American citizens have in Congress, why would you want to appear to be one of them? In a sane world, you’d do everything you could to distance yourself from the way it is in […] The post Caroline Gleich Could Become Utah’s New Senator appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 5, 2024
Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next. With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales […] The post CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry appeared first on AdExchanger.
Digiday
AUGUST 5, 2024
As of today, August 5, Roblox users are able to purchase movie tickets directly inside the platform. Roblox’s latest real-life commerce test is a partnership between Warner Bros., which is using the experience to promote the Sept. 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings.
AdExchanger
AUGUST 5, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues Google Search is officially a monopoly. US District Court Judge Amit Mehta ruled on Monday that Google has been operating an illegal monopoly over online search for years, Politico reports. In a 286-page ruling, Mehta says Google is a monopolist in […] The post Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web appeared first on AdExchanger.
Digiday
AUGUST 5, 2024
Marketers want to know how to build a modern brand. That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t they already know how to do just that? (Well, yeah.) But over the past few years, there’s been tension between the focus on the short-term – the need to drive performance and the eventual overreliance on performance marketing – and long-term with traditional advertising and brand building.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
AUGUST 5, 2024
The Information Commissioner’s Office (ICO), the UK’s data protection authority, has put 11 social media and video sharing companies on notice for “poor children’s privacy practices” The ICO did not name the firms in question, but said the organisation’s Tech Lab reviewed the children’s privacy practices of 34 social media companies and video sharing platforms (VSP).
Digiday
AUGUST 5, 2024
This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media and display advertising. 01 Introduction Among all marketing channels considered in Digiday+ Research’s CMO Strategies series, social media had the highest usage rate for the second year in a row.
More About Advertising
AUGUST 5, 2024
We overlooked International Beer Day (does the world really need another “day”) but Heineken and Publicis’ Le Pub marked it with the launch of ‘forgotten beers’ showing that beer isn’t the be-all and end-all of socialising. Freddy Heineken himself apparently observed: “I don’t sell beer, I sell gezelligheid” (a Dutch phrase meaning ‘the feeling of … The post Heineken wants you to forget its beers first appeared on More About Advertising.
Digiday
AUGUST 5, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
AUGUST 5, 2024
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of events including the Euros, Olympics, Paralympics and Wimbledon. Why, how and when did you decide to do this? Was it a case of beginning small and growing? Our first venture into this type of live … The post Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences first appeared on More About Advertising.
Digiday
AUGUST 5, 2024
Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon. A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in the space.
Playwire
AUGUST 5, 2024
Key Takeaways Plan Early for Holiday Success: Build your holiday content strategy framework early to create a solid foundation. Understand Your Brand and Audience: A clear brand identity and a deep understanding of your audience will help you craft more effective and engaging holiday content. Set SMART Goals and Diversify Content: Set measurable content performance goals to guide your strategic efforts, and use a variety of content types to keep your audience engaged.
Digiday
AUGUST 5, 2024
This article was first published by Digiday sibling WorkLife While hybrid work is now the most common type of working arrangement, there are still some kinks to work out. Like the so-called “coordination tax” — an emerging challenge making it trickier for workers to get the most out of their return to offices and remain productive. Here’s an explainer.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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