Sat.Jul 13, 2024

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Exclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From Lionel Messi

Adweek

Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out. Conmebol's first Copa America in the United States since 2016 has been a massive success for TelevisaUnivision, whose live sports coverage currently accounts for.

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Mirror Neurons and Emotional Branding

The Ad Tech Blog

Introduction Understanding the connection between mirror neurons and emotional branding can revolutionize how you approach marketing strategies. By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Mirror Neurons and Emotional Branding Key Points Mirror neurons play a crucial role in emotional branding by fostering empathy and connection.

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Giving up vs. quitting

Seth Godin

Shrug your shoulders, care less, phone it in. One software company I used to depend on has sort of given up. They have plenty of cash in the bank, but they simply stopped trying. You can feel it in their updates, their customer service, their approach to the future. Giving up is a waste. Quitting, on the other hand, is a fine thing to do. Because quitting gives you tomorrow back.

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