Adweek
NOVEMBER 10, 2023
Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. In 2012, before winning either of her two World Cup titles with the U.S. Women's National Team, she joined.
Seth Godin
NOVEMBER 10, 2023
Not “amateur” as in the unprepared professional. Amateur as in the passionate individual, untrained but with something to say. If you’re called on to give a talk or presentation, the biggest trap to avoid is the most common: Decide that you need to be just like a professional presenter, but not quite as good. Being a 7 out of 10 at professional presenting is a mistake.
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Adweek
NOVEMBER 10, 2023
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ research on distinctive brand assets showed that logos and shapes were the strongest assets, with a distinctive font significantly less so. It also.
Martech
NOVEMBER 10, 2023
As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 10, 2023
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and.
AdExchanger
NOVEMBER 10, 2023
If the digital ad market is a storm, DoubleVerify (DV) is someone in a puffy down jacket and water-resistant boots. In other words, insulated. Thanks to its fixed-fee, volume-based model, DV can subsist when budgets flit from channel to channel or when ad rates decline. “Our business model doesn’t feel that pain when CPMs go […] The post DoubleVerify Sails Through Q3 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 10, 2023
Last quarter, The Trade Desk reported revenue growth of 25% YOY at $493 million and profit up from $16 million in Q3 2022 to $39 million this year. But the good topline results were washed out as investors reacted to The Trade Desk’s pessimistic guidance for Q4. The post The Trade Desk Reports Strong Q3 Numbers But Warns Of A Potential Slowdown appeared first on AdExchanger.
Adweek
NOVEMBER 10, 2023
For millions of early internet users, the brands Cracked.com, eBaum's World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web. But for Oren Katzeff, the chief executive of Literally Media, the company that owns the four legacy comedy brands, the titles instead evoked a sense.
Martech
NOVEMBER 10, 2023
The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” Drupal is a widely used open source CMS. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack.
Smart Insights
NOVEMBER 10, 2023
When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content strategists in 2023 already understand that, as … The post Trending content marketing techniques for 2024 appeared first on Smart Insights.
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Martech
NOVEMBER 10, 2023
In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.
Exchange Wire
NOVEMBER 10, 2023
In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [.] The post The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening appeared first on ExchangeWire.com.
Martech
NOVEMBER 10, 2023
“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.
MNTN
NOVEMBER 10, 2023
Thanks to its digital DNA, Connected TV was built for change — especially as an ad channel. The CTV landscape of today looks dramatically different from just a few years ago, thanks to the number of services, viewers, advertisers, and new capabilities. And that evolution won’t slow down any time soon. As we approach the end of 2023, we’re starting to get a glimpse of what 2024 holds.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
NOVEMBER 10, 2023
ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [.] The post Publishers Use ArcSpan Audience Builder to Activate 1P Audiences in Social Media Platforms appeared first on ExchangeWire.com.
YieldBird
NOVEMBER 10, 2023
Ah, Black Friday, the shopping extravaganza of the year! This is the time for publishers to cash in on programmatic advertising and maximize revenue. It’s not rocket science but requires a few clever strategies to make your Black Friday season successful. In this guide, we’ll dish out some tips to help you increase Black Friday programmatic revenue.
Exchange Wire
NOVEMBER 10, 2023
“Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever. That’s according to new research from creative effectiveness platform DAIVID, which has released a ranking of John Lewis’ most effective Xmas campaigns following the [.] The post “Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads appeared first on ExchangeWire.com.
AdPushup
NOVEMBER 10, 2023
Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role. That’s why you need to make sure that you are relying on an ad [.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Playwire
NOVEMBER 10, 2023
Key Points Quality First : Content is king! Engage and grow your audience with top-notch articles and insights. Master the SEO Game : The best way to drive organic traffic to your blog is with consistent and effective SEO strategies. Your blog deserves the limelight! Diversify Your Revenue Streams : From ads to affiliate marketing to online courses, explore multiple avenues to boost your blog's earning potential.
EGC Group
NOVEMBER 10, 2023
While it is important to maintain your brand’s presence on social media and video for connecting with current and potential customers, don’t neglect email marketing. Recent findings show that budgets for this “older” form of digital marketing is outpacing other methods of brand messaging.
AdPushup
NOVEMBER 10, 2023
Explore 9 straightforward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role. That’s why we need to make sure that we are relying on an ad tech [.
EGC Group
NOVEMBER 10, 2023
With all the shifts and disruptions that have taken place on the worldwide web in recent times, one major change that received a lot of coverage a couple of years ago may have been overlooked: The eventual elimination of third-party data.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Single Grain
NOVEMBER 10, 2023
If you’ve ever heard of the term “engagement pods,” you may be wondering a few things. What exactly are engagement pods? How effective are they at spurring traction for your content? And is the effort invested in them justified? Let’s walk through the major attractors that draw people toward joining engagement pods understand their mechanics, evaluate their efficacy, and provide insights into their role in curating your content.
illumin
NOVEMBER 10, 2023
Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). But where is the social network now? And where is it likely to go in the coming months? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates.
More About Advertising
NOVEMBER 10, 2023
Jameson is a whopper global brand these days (10 million cases a year) and here’s its debut with new global agency Ogilvy, from the UK branch. You can’t really say anything about booze these so what most do is show the people who drink it and hope we’ll want to be like them. The old … The post Jameson has a new spin on smooth in global Ogilvy debut first appeared on More About Advertising.
Exchange Wire
NOVEMBER 10, 2023
This week: Elon Musk releases AI chatbot; OpenAI to be trained in new information; Meta to require disclosure of AI-generated content in political ads… This week has brought about many updates in the world of AI. Musk announced the release of [.] The post The Stack: Elon Musk releases AI chatbot; OpenAI to be trained on new information; Meta to require disclosure of AI in political ads appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
More About Advertising
NOVEMBER 10, 2023
It has to be this one doesn’t it: it’s all over the place, UK national news and yards of trade media coverage that some might call slavish. Saatchi & Saatchi’s debut for John Lewis, which rather rudely abruptly departed long-term agency adam&eveDDB, at least has the embattled retailer making headlines for positive reasons.
VideoWeek
NOVEMBER 10, 2023
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.
Adweek
NOVEMBER 10, 2023
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The election result, which could pump as much as $4 billion into the state within a few years per MJBizDaily, comes as a newly released Gallup poll found that.
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