Adweek
DECEMBER 26, 2024
2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as.
Digiday
DECEMBER 26, 2024
This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two. The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, Business Insider, Bild and Welt owner Axel Springer. The deals are usually content licensing agreements, where publishers let the AI companies use their content to train the large language models (often including
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Adweek
DECEMBER 26, 2024
Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its "It Starts With a Swipe" campaign by once again inviting daters to reconsider what they thought they knew about.
AdvertiseMint
DECEMBER 26, 2024
As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. This article delves into key trends such as AI integration, the rise of immersive AR and VR experiences, and the growing emphasis on Advantage+ campaign features. Whether you’re an advertiser or a consumer, understanding these trends will be crucial in navigating the advertising landscape of the future.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 26, 2024
It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights, streamers and broadcasters are forging ways ahead in the new era of TV. And, they're also learning lessons along the way. ADWEEK asked.
Playwire
DECEMBER 26, 2024
Key Points Before diving deep into the world of ad targeting strategies, here are the essential takeaways: Contextual advertising sits at the top of the targeting pyramid, offering premium alignment between content and ads Behavioral targeting provides scale but may sacrifice some relevance and precision The most effective campaigns typically blend both approaches, creating layers of targeting that balance reach with relevance With privacy regulations evolving, contextual strategies are seeing a
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AdExchanger
DECEMBER 26, 2024
Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014. The post Comic: Winter Storm Adzilla appeared first on AdExchanger.
Ad Badger
DECEMBER 26, 2024
SUBSCRIBE In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about whats changing. Read More 2025 Amazon Marketing Resolutions and Intentions [The PPC Den Podcast] The post 2025 Amazon Marketing Resolutions and Intentions [The PPC Den Podcast] appeared first on Ad Badger.
Martech
DECEMBER 26, 2024
Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.
Seth Godin
DECEMBER 26, 2024
When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on. Should the extension cords go next to the hoses? After all, they both do the same thing, one with electricity and one with water… The purpose of putting things in order is so that others can find them. If you’ve been frustrated with a price list, a menu, a user interface or a bookshelf, it’s because someone didn’t spend the time to understand the ex
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Digiday
DECEMBER 26, 2024
It’s been a long year. And there’s a lot to keep straight what do industry acronyms stand for? How does that affect strategies? With our WTF series, we aim to breakdown what these complex topics mean, so the industry can walk into their meetings prepared for whatever’s next. Catch up below on some of our most popular WTF explainers this year.
Martech
DECEMBER 26, 2024
Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.
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