Adweek
OCTOBER 22, 2024
Kate McKinnon likes to get under the skin of the characters she plays, which often starts with how they look and what they're wearing--perfectly parted hair and severe brunette bun for Ruth Bader Ginsburg, for instance, and ultra high-rise pants for alien abductee Colleen Rafferty. For a recent project for Philips Sonicare, the Saturday Night.
Martech
OCTOBER 22, 2024
If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.
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Adweek
OCTOBER 22, 2024
Where competitors like Asics and New Balance have found success in striking a balance between their performance wear and streetwear offerings, Saucony is finding its footing with the latter, under the direction of new global chief marketing officer (CMO) Joy Allen-Altimare. Since joining the 126 year-old footwear brand in June, Allen-Altimare has forged partnerships that.
illumin
OCTOBER 22, 2024
The United States Department of Justice is cracking down on companies violating anti-trust laws. In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 22, 2024
Stephen Curry has the magic touch for three pointers, as any Golden State Warriors fan knows, but he can also tiptoe through a room full of lasers, a la Tom Cruise in Mission: Impossible. And, separate but related, he has serious amphibian energy. The hidden skills of that particular basketball legend aren't the only off-court.
Martech
OCTOBER 22, 2024
I’ve been involved with over 200 CDP implementations in the past decade. In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. First, don’t allow yourself to be in this position. Run an RFP on your terms with your use cases. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 22, 2024
With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. Amazon’s Prime Big Deal Days, which ran October 8 and 9 , saw lower U.S. sales than last year. This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. A closer look at Amazon’s October promotion shows a silver lining, however.
Adweek
OCTOBER 22, 2024
The numbers Interpublic Group (IPG)'s third quarter net revenue decreased by 2.9% to $2.24 billion, while organic growth was flat year on year. For the first nine months of the year, net revenue was down 0.9% to $6.75 billion, with organic growth of 1%. Its performance trails peers Publicis and Omnicom, which last week reported.
Seth Godin
OCTOBER 22, 2024
I’m listening more than reading these days, and I find that a good audiobook can make a real impact on the way I absorb and learn from a book. It’s a once in a century sort of shift in this medium. My new book is now available in audio. It’s not on Audible, at least not now. Audible has exploited their dominant position and the offer they make to authors is unfair and almost untenable.
Adweek
OCTOBER 22, 2024
Disney tapped James Gorman to replace Mark Parker as the company's next chairman, as the media giant lays the groundwork to name a successor for CEO Bob Iger in early 2026, the company said Monday. (CNBC) Gorman will step down as executive chair of Morgan Stanley at the end of 2024 and take on the.
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AdExchanger
OCTOBER 22, 2024
Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features (but still features ads). Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September […] The post Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here appeared first on AdExchange
Adweek
OCTOBER 22, 2024
Long-time KTIV sports director Brad Pautsch died on Saturday, October 19. He was 58. Pautsch underwent surgery to remove a malignant tumor from his brain in March 2021. After his surgery, he suffered a stroke. He made it through the seven-hour procedure, five rounds of chemotherapy, and stem cell treatments at the Mayo Clinic. In.
Seth Godin
OCTOBER 22, 2024
My new book (out today) contains more than 500 questions. Here are some to get you started: Who is this project for? Who is my smallest viable audience? What change do I seek to make with this project? What is my strategy to make this change happen? Can I articulate it clearly? What resources and assets do I have to dedicate to this project? Do I have enough kindling to burn this log?
Adweek
OCTOBER 22, 2024
Many years from now, a group of Brazilians will find themselves at a celebration, dancing with the kind of joy only truly happy souls can experience. The music will flow with a cadence that beckons everyone to celebrate the things worth celebrating. Then, a song by Brazilian musician Jorge Ben Jor will begin to play.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
OCTOBER 22, 2024
Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers BOSTON — Affectiva, a Smart Eye company and the global leader in Emotion AI, today announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company. This long-standing collaboration, which spans over […] The post Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights
Adweek
OCTOBER 22, 2024
For the fourth week in a row, ABC News' Good Morning America remained America's No. 1 morning show in total viewers. GMA continued to build on its lead over NBC News' Today with 166,000 total viewers separating the two morning shows for the week of October 14. Despite that piece of good news, all three.
Ad Tech Daily
OCTOBER 22, 2024
Messaging at the point of care encourages patients to take steps toward improving their mental health ALL-REMOTE COMPANY/WILMINGTON, Del. & NEW YORK — Phreesia, a leader in patient intake, outreach and activation, has collaborated with the Ad Council, a nonprofit organization at the forefront of driving change through social impact marketing, to bring three public […] The post Phreesia and Ad Council Partnership Yields High Patient Engagement in 3 Mental Health Awareness Campaign
Adweek
OCTOBER 22, 2024
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Kassan, founder and CEO of 3C Ventures, to discuss his dynamic career in the commerce industry. Kassan shares the thought process behind launching 3C Ventures, a company focused on the 3 C's--consulting, convening, and co-investing. He explains.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 22, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Market The “Marketect” has struck again. By which we mean that Ari Paparo, founder of advertising info resource Marketecture (and of Beeswax back in the day), has snapped up another ad tech-y property. This time it’s Ad Tech Explained, a newsletter […] The post Not For Sale!
Adweek
OCTOBER 22, 2024
Chris Dinan will be the new executive producer of ABC World News Tonight With David Muir. ABC News announced his new role Monday; he fills the role vacated by Almin Karamehmedovic, who was promoted to ABC News president in August. (TVNewser) Dinan will report to Karamehmedovic and lead his former team, overseeing all aspects of.
AdExchanger
OCTOBER 22, 2024
As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to. In April, Howard took the CMO role at Back Market, an online marketplace founded in France that sells secondhand electronics. One in every three phones in France is […] The post Back To Marketing Basics, With Back Market’s New CMO appeared first on AdExchanger.
Adweek
OCTOBER 22, 2024
"We're not saving lives," Michael Sugar, film producer and founder and CEO of Sugar23, said in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. "We're making movies and TV shows, and we need to enjoy it more." Sugar's dream job as a kid was to be a film.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
OCTOBER 22, 2024
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals.
Adweek
OCTOBER 22, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Gail Hollander, chief marketing officer at The J.M. Smucker Company. Hollander discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity.
Ad Monsters
OCTOBER 22, 2024
In a post-cookie world, publishers must build a solid identity strategy or risk falling behind. Optable’s Kristy Schafer explains why owning your data and developing an identity framework is key to thriving in the evolving programmatic landscape. As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business.
Adweek
OCTOBER 22, 2024
Big tech, feckless owners, cord-cutters, restive staff, smaller audiences. and the return of print?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
OCTOBER 22, 2024
ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for a pivotal year for publishers of all sizes How has the publishing world adapted to fragmented platforms, changing audience demands? As AI cuts [.] The post Industry Review 2025: A Big Year for Publishers appeared first on ExchangeWire.com.
Adweek
OCTOBER 22, 2024
Chick-fil-A isn't chickening out when it comes to jumping headfirst into the entertainment world. The restaurant chain announced Monday that it will launch the Chick-fil-A Play application Nov.
Exchange Wire
OCTOBER 22, 2024
Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025? Cookies are staying, but the privacy toothpaste is well and truly out of the [.] The post Industry Review 2025: A Privacy-First World? appeared first on ExchangeWire.com.
Adweek
OCTOBER 22, 2024
The youngest son of late Playboy founder Hugh Hefner wants to buy back his father's storied franchise. Cooper Hefner submitted an offer Monday along with a group of investors to buy the Playboy brand from Playboy Group for $100 million, according to Hefner and a deal proposal viewed by The Wall Street Journal.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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