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More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a significant difference between genders with AI training: 66% of males feel adequately trained on AI, but only 44% of females say the same.
More than 70 people have filed complaints with ad watchdog the U.K.'s Advertising Standards Authority claiming a recent Shell ad is guilty of greenwashing. The spot is part of the first campaign that Shell's media agency Havas Media worked on for the oil giant since winning the account in September 2023, following months of climate.
SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated. It’s bad when customers think you are intrusive. At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand.
Instagram has a new head marketer. Jake O'Leary has joined Instagram as global head of marketing, Meta confirmed to ADWEEK. He will lead marketing for the Instagram app, Instagram's creators, and Threads. O'Leary's purview has been covered by Eshan Ponnadurai, Meta's VP and president of consumer marketing, who oversees marketing across multiple properties owned by.
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It has been an epic season for the WNBA. Record-breaking attendance, viewership, and engagement; all signs pointing up and to the right for overdue investment fueling women's sports. In New York City, the stars are shining bright, fresh off the heels of the New York Liberty's first-ever franchise championship win. And while we expect to.
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In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions.
While Halloween night is when the ghosts, goblins, and adult-sized Blueys come out to play, the rest of October is for staying inside and binging on scary streaming content. But which streamers deliver the most tricks--and treats--for your subscription budget? ADWEEK's resident horror experts ranked the Top 10 digital destinations for horror movies and series.
In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions.
A radio station in Poland has replaced its human journalists with AI. The Associated Press reported that weeks after letting its journalists go, OFF Radio Krakow relaunched with what it said was "the first experiment in Poland in which journalists. are virtual characters created by AI." The station in Krakow said its three avatars.
Some problems are easy to solve, others are difficult, requiring a lot more labor, willpower, resources and coordination. Some problems have simple solutions, while others are complex in what it takes to move forward. The trivial problems are fun. They’re simple to solve and don’t require much effort. Yes, please, go solve them. We’re tempted to focus on the problems that are complicated but apparently easy.
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The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to report. 50,000feet Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive.
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How does someone's career pivot from running a record label, to running a film company, to shoppable QR codes? IRCODE founder and CEO Matty Beckerman--the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom--explained his journey. Beckerman's father is a mechanical engineer, so he said his first job was assembling.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Warner Bros. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game. Micah Parsons was an All-American linebacker at Penn State before being taken in the first round of the 2021 NFL Draft by the Dallas Cowboys. Now.
Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [.] The post What does retail media need to do next? appeared first on ExchangeWire.com.
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Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Exclusive Distribution Deal appeared first on AdExchanger.
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Looking for a fresh true crime binge? Here's the prescription: CNN is premiering three new episodes of the long-running How It Really Happened docuseries in November. Tony winner Jesse L. Martin returns to host the trio of new installments, which kicks off with a fresh look at the notorious Tylenol murders that had America on.
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LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor. The data and identity company was acquired by Zeta Global for $250 million in a deal that closed Oct. 21. The acquisition was first announced on Oct. 8. New York-based LiveIntent had 159.
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Nicole Shanahan, former independent presidential candidate Robert F. Kennedy Jr.'s running mate, offered $500,000 to a Washington Post journalist to be a "whistleblower" against her political enemies.
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Dow Jones is expanding The Wall Street Journal's flagship Tech Live event to Qatar next year as a part of a broader effort to build its business in the region.
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