Adweek
FEBRUARY 7, 2025
Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation bodies, in response to a new report from research firm Adalytics indicating that global brands may be inadvertently funding child sexual abuse material (CSAM) online. The probe was launched with the.
Martech
FEBRUARY 7, 2025
I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. Vendor expressing concerns I once worked on a complex multi-system project involving several existing vendors. One valued vendor was taking on a new role, which understandably raised concerns for them. So, we talked to the vendor team about this.
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Adweek
FEBRUARY 7, 2025
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com--sites that have been flagged by the National Center for Missing & Exploited.
AdExchanger
FEBRUARY 7, 2025
On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as responsible for serving or certifying ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how […] The post Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 7, 2025
The social publisher NowThis more than doubled its revenues in 2024 and achieved profitability for the first time as an independent company, according to chief executive Sharon Mussali. The 12-year-old title brought in $20 million in top-line sales and generated an adjusted profit of $4.6 million, a banner year for the publisher and a welcome.
Seth Godin
FEBRUARY 7, 2025
This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email spam was on the horizon, I proposed that any commercial email should have a $ in the subject line. A simple way for email programs to filter it out if you’re not looking for it. Obviously, that didn’t catch on, but not because the recipients were opposed.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
FEBRUARY 7, 2025
It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens, the people we depend on for much of it get the short end of the deal, but a little mindful planning can make a difference. The heart shape we associate with love came from leaves. The ivy and fig leaves in ancient paintings, and perhaps the silphium leaf of the giant fennel plant, associated with aphrodisiacs. 180 years ago, Richard Cadbury combined two innovations–he added sugar
Adweek
FEBRUARY 7, 2025
Picking up from where last year's Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to those fighting cancer in its Super Bowl 59 spot. In the ad, a young boy gets out of his hospital bed, spurred by the sounds coming from the TV of boxing announcer.
Martech
FEBRUARY 7, 2025
Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn , Microsoft, and more — plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner?
Adweek
FEBRUARY 7, 2025
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It's the work I.
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Ad Tech Daily
FEBRUARY 7, 2025
Homes.com Networks massive January audience of 114 million unique visitors is comparable to Super Bowl LVIIIs audience WASHINGTON — Homes.com a CoStar Group leading online residential marketplace returns to the big game with two 30-second spots: Not Saying Were the Best during the first quarter and Still Not Saying Were the Best during the […] The post Homes.com Super Bowl LIX Ads Confidently Proclaim the Companys Belief:Homes.com is the Best appeared first on Ad Tech Daily.
Adweek
FEBRUARY 7, 2025
THE AD: Google Workspace bought 50 ads--one in each of the 50 states--for its Super Bowl debut. The ads showcase how real small business owners across the country are using artificial intelligence (AI) tools through Google Workspace to transform their ventures. There's a cattle ranch in Nebraska, a sign maker in Illinois, an architect in.
Martech
FEBRUARY 7, 2025
Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, youre in a race for profitability. Your technology might give you a temporary edge, but competitors will catch up. What truly sets you apart is your ideal customer profile (ICP). Done right, its your catalyst for sustainable growth, propelling you to long-term profitability and customer success.
Adweek
FEBRUARY 7, 2025
According to the Census, there are more than 60 million Hispanic people in the United States. And out of that number, the NFL has 15.4 million avid Hispanic and Latinx fans in the U.S, per a Nielsen/LiS study. For Super Bowl 59, Fox Deportes and NBCUniversal's Telemundo are collaborating with the NFL on the simulcast.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
FEBRUARY 7, 2025
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever. The post Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice appeared first on AdExchanger.
Adweek
FEBRUARY 7, 2025
Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme treatment because of the way he humorously screamed "MUSTARRRDDDDDD!" on the song "tv off," produced by Dijon McFarlane, aka Mustard. Brands.
More About Advertising
FEBRUARY 7, 2025
Have the wheels come off Elon Musk? History is littered with arrogant business owners who hare overstepped the mark (and their abilities) by dabbling outside their area of special knowledge (Henry Ford was a notable example) but Musk has blazed a more spectacular trail than most: interfering in political issues all over the world – … The post Are Musks politics derailing the Tesla brand?
Adweek
FEBRUARY 7, 2025
The Super Bowl isn't just a football game--it's the advertising world's ultimate platform. Brands put their best creative minds on these 30-second spots, battling to captivate millions of viewers with messages that resonate and stick long after the final whistle.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
FEBRUARY 7, 2025
Brands should no longer strictly aim to top Google SERPs. Your audience is active all over the internet; they shop for products on Amazon, ask ChatGPT for answers to their most pressing questions, and search for videos on YouTube and TikTok. And even though TikTok is currently banned in the U.S., we’re keeping it on our radar in case some does end up acquiring it in the states (but that’s another topic for another day).
Adweek
FEBRUARY 7, 2025
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it's also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year's Big Game, hedging bets on a spot designed.
More About Advertising
FEBRUARY 7, 2025
Some good ads around this week including some early release Super Bowl spots (Sunday.) But if it’s the Super Bowl it’s hard to ignore Budweiser and its long-serving Clydesdale dray horses (may be terrible beer in the US but, hey, this is advertising.) FCB New York under Susan Credle and others has won a hatful … The post MAA Ad of the Week: Clydesdale junior from FCB New York first appeared on More About Advertising.
Adweek
FEBRUARY 7, 2025
According to 2024 data from the Pew Research Center, over half of Americans (53%) say they are very bothered by the complexity of the American tax system. And, in their defense, there's a lot to be bothered by: the Internal Revenue Code now fills no fewer than 4,192 pages. Little wonder that every April, 79%.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
FEBRUARY 7, 2025
Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform,Optable, to enable audio publishers to securely deploy user identity […] The post Triton Digital and Optable Join Forces to Make Identity Technology Available to P
Adweek
FEBRUARY 7, 2025
MSNBC finished ahead of CNN in the battle for Adults 25-54 viewers, with the network claiming the No. 2 demo spot in both primetime and total day. The Five was Fox News' most-watched program in the demo, while The Rachel Maddow Show and Erin Burnett Outfront led the way among A25-54 viewers for MSNBC and.
MNTN
FEBRUARY 7, 2025
As of 2024, 83% of U.S. households have an active subscription to at least one streaming service. Such a sizable amount illustrates the growing popularity of subscription video on demand (SVOD) , which has forever changed the way people consume television shows and movies. People can watch what they want when they want, and often while avoiding commercials.
Adweek
FEBRUARY 7, 2025
NBC Chicago recently had a special guest come on set to make an attempt at a world record. Pappy the Poodle, who can be bipedal, paid a visit to the NBC owned station, which doesn't sound all that newsworthy, except lately we'll take any opportunity to ignore the absolute weirdness happening outside the walls of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
FEBRUARY 7, 2025
ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into its Audience Monetisation System (AMS) platform. This strategic expansion enables publishers to [.] The post ArcSpan Enhances AMS Platform appeared first on ExchangeWire.com.
Adweek
FEBRUARY 7, 2025
Fox News' The Five and Jesse Watters Primetime were the only shows to see over four million total viewers. Meanwhile, MSNBC landed in second place in the Adults 25-54 demo during primetime, and all of its programs between 4 p.m. and 11 p.m. had over a million total viewers. CNN had two shows over the.
AdExchanger
FEBRUARY 7, 2025
What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms. The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory appeared first on AdExchanger.
Adweek
FEBRUARY 7, 2025
An arrest has been made in connection with the death of Telemundo reporter Adan Manzano, whose body was found in a Kenner motel this week. Manzano was in New Orleans to cover the Super Bowl for Spanish language station Telemundo Kansas City and Tico Sports. WWL in New Orleans reported that Kenner Police have arrested.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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