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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prophesy Unfulfilled Oracle Advertising, we hardly knew ye. Moat, we forgot all about you. Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot. Retailers, credit card and financial […] The post Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa appeared first on AdExchanger.
Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The same is true for planets, continents and obscure species. They’re discovered, not invented. Michelangelo talked about removing all the parts of the marble that weren’t the statue on his way to creating great art. Discovery is like that.
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media. The post Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale appeared first on AdExchanger.
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Meta’s big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media. The post Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale appeared first on AdExchanger.
Influencer management is evolving as the creator economy grows — and agencies are evolving with it. Influencer agencies are slowly building out their creator services, from consultancy to physical spaces, as the business changes. One way they are differentiating themselves from traditional agencies or talent management agencies is through technology, partnerships and a more holistic approach to working with influencers.
For all the talk of planners having curiosity, we rarely talk about imagination. Of course, Martin, Paula and I talked about this back in 2023 at Cannes with our Strategy Is Constipated, Imagination Is The Laxative talk, but the reality is imagination is more than just a topic for consideration, it’s a muscle that needs exercising every day and needs rigor to enable it to reveal where its capable of going.
For all the talk of planners having curiosity, we rarely talk about imagination. Of course, Martin, Paula and I talked about this back in 2023 at Cannes with our Strategy Is Constipated, Imagination Is The Laxative talk, but the reality is imagination is more than just a topic for consideration, it’s a muscle that needs exercising every day and needs rigor to enable it to reveal where its capable of going.
With the antitrust trial against Google’s alleged ad monopoly set to wrap by year’s end, the industry buzz has shifted to the fallout. Will Google’s ad empire get dismantled? And if so, will it be a clean break or just a few loose threads? Maybe Google will just be slapped with a hefty fine. For publishers, the stakes are high — this hits close to home.
Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases Tesco Media and Insight Platform has extended its partnership with The Trade Desk. [.] The post Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New CA Law Targets Digital Goods Purchases appeared first on ExchangeWire.com.
NBA team the Chicago Bulls is looking to grow its international audiences using dedicated social profiles — and it’s hoping that international brand deals follow. Earlier this month, the team unveiled its latest social profile to do just that on Instagram, with a new account, @LosBulls, which has gained nearly 24,000 followers in 10 days since its debut.
Every week I attempt to share curated list of clutter-breaking creative ads, including the occasional design & packaging work. This week’s compilation included new work for Lufthansa, Burger King and more. Lufthansa: a new travel experience I had taken potshots at Lufthansa’s ‘Yes’ campaign idea on LinkedIn a few months ago.
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It’s closing time for Oracle Advertising. The Texas software and cloud computing giant’s advertising business once led the market. But after years spent acquiring companies, Oracle’s ad tech satellite found itself exposed to more intense regulation and relentless competition. As of today it’s being wound up, a book of blue-chip clients dispersed to former rivals and a talented staff unceremoniously given the boot.
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