Adweek
JULY 17, 2024
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with under 1000 employees being affected. Between the lines According to a source familiar with the matter, the cuts are in the U.S. only, impacting.
The Ad Tech Blog
JULY 17, 2024
Key Points Homomorphic encryption allows computations on encrypted data without decryption. Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. Challenges include computational overhead and communication costs. Optimized systems like FedML-HE reduce these overheads significantly.
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Adweek
JULY 17, 2024
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that.
Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 17, 2024
Deadpool's got back--and he's not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment's resident Merc with a Mouth for an all-new wireless controller pegged to the release of Deadpool and Wolverine on July 26. Modeled after Deadpool's unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds' alter ego as.
Seth Godin
JULY 17, 2024
My friend’s organization is working with a branding studio to think about how they appear to people who don’t know them well. This is sometimes called ‘rebranding.’ What is almost always done in practice is actually better referred to as re-logo-ing. A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 17, 2024
Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.
Adweek
JULY 17, 2024
It's about that time. awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced the 76th Primetime Emmy nominations with the help of Abbot Elementary's Sheryl Lee Ralph and Veep's Tony Hale, and the streamers, along with Emmy darling The Bear, dominated the news. Netflix led the way with.
AdExchanger
JULY 17, 2024
Last year, the AdExchanger Commerce Media newsletter covered the reckoning coming for subscription software companies – especially those that serve retail and ecommerce brands. SaaS vendors heard that message loud and clear, and they’re acting fast to reduce the number of subscription line items that brands have to pay. SaaS subscription fatigue It’s no wonder […] The post It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue appeared first on AdExchanger.
Adweek
JULY 17, 2024
Brian Lesser will be the new global CEO of GroupM, WPP's media investment company. Lesser succeeds Christian Juhl, who is stepping down after five years in the role. Juhl is set to take a new position within WPP as president of corporate development. Lesser previously spent 10 years with WPP, including as CEO of GroupM.
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AdExchanger
JULY 17, 2024
Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool. The post Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy appeared first on AdExchanger.
Adweek
JULY 17, 2024
Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week, Publicis Groupe is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%. The holding company revealed that its.
Exchange Wire
JULY 17, 2024
AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [.] The post AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units appeared first on ExchangeWire.com.
Adweek
JULY 17, 2024
WPP landed top honors across Cannes, winning Creative Company of the Year, while Ogilvy won Network of the Year and client Coca-Cola snagged Creative Brand of the Year. Before learning of those distinctions, CEO Mark Read and global chief creative officer Rob Reilly sat down with ADWEEK to discuss several topics, including its creative offering.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 17, 2024
Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content to be easily created and previewed. The SaaS CMS and Visual Builder were announced last year and have been available for preview in beta.
Adweek
JULY 17, 2024
Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound and music to stand out both in traditional media and on audio-first platforms like TikTok, Spotify and other social media and streamers. However, knowing your.
AdExchanger
JULY 17, 2024
If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer. On Wednesday, WPP announced that Brian Lesser is the new global CEO for GroupM, which houses ad buying agencies including Mindshare, EssenceMediacom and Wavemaker. Lesser […] The post Brian Lesser Is The New Global CEO Of GroupM appeared first on AdExchanger.
Adweek
JULY 17, 2024
Paramount Advertising is launching Paramount Ads Manager to make premium video and television advertising accessible to small and midsized businesses, targeting advertisers that are new to television. With the new offering, SMBs will be able to easily create and launch ads in one business day, with campaign minimums as low as $500. In addition, Paramount.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 17, 2024
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform.
AdExchanger
JULY 17, 2024
Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV. The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger.
Martech
JULY 17, 2024
Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.
Digiday
JULY 17, 2024
As influencer spending continues to rise, advertising cash is trickling down to emerging athletes with lower public profiles. The result? Bonds between brands and athletes are beginning to look a lot more like influencer-advertiser relationships. Deals are getting shorter in duration, are constructed with Instagram or TikTok in mind — and, increasingly, are being struck without the involvement of the teams, clubs and tours that traditionally acted as gatekeepers between players and advertisers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Brid.tv
JULY 17, 2024
With our previous release, we resolved some minor platform issues and upgraded our features. This time around, we are introducing major changes to the platform, including full access to the exclusive video library via the platform, player and widget code URL change to target-video.com, upgraded platform filtering options, and many more. See the full Platform Update 6.9.5.
More About Advertising
JULY 17, 2024
It’s been obvious for a while now that WPP’s once-all conquering GroupM media empire has been struggling and now global CEO Christian Juhl has been replaced by veteran GroupM hand Brian Lesser. Lesser (below) was GroupM CEO in North America from 2015-17 and then went on to found Xaxis, WPP’s programmatic media buying platform in … The post WPP makes big leadership change at troubled media giant GroupM first appeared on More About Advertising.
Digiday
JULY 17, 2024
Programmatic pulse check The first half of 2024 was largely better for publishers’ direct-sold advertising businesses compared to the same period in 2023, but the programmatic market was a bit more of a mixed bag. Of the four publishers who spoke with Digiday for this story, half said that the open market is soft or slow, particularly compared to their private marketplaces and programmatic direct business.
Rob Campbell
JULY 17, 2024
This is a long post. Proper long. And given I overwrite everything, that is probably a scary thought. But I hope you hang in there, because it’s something important – at least to me. And who knows, it may trigger some thoughts – or hate – and I’ll consider that a win. Maybe, ahem. So I don’t know about you, but I miss the TV show, Succession.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 17, 2024
Independent digital agency Mod Op this week made its largest acquisition to date, combining with Canadian creative digital agency Evans Hunt as it grows its artificial intelligence and creative offerings. Adding Evans Hunt’s more than 100 staff brings Mod Op’s total global headcount to 425, according to the company. Founded in 2008, Evans Hunt brings its specialities in web development, particularly in user interface and design in the travel, energy and telecom sectors, to the Mod Op network as
Ad Badger
JULY 17, 2024
SUBSCRIBE In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC. Read More How to align team goals using Amazon PPC data tools? [The PPC Den Podcast] The post How to align team goals using Amazon PPC data tools? [The PPC Den Podcast] appeared first on Ad Badger.
More About Advertising
JULY 17, 2024
Publicis has narrowly edged ahead of Omnicom in Q2 2024 with organic growth of 5.6% (Omnicom registered 5.2%) and ahead of the ad holding pack with half yearly growth 5.4%. All regions were positive with the US, its biggest market up 5.3% in Q2, Europe 4.2% and APAC 7.7% with China, a troubled country for … The post Publicis edges ahead of Omnicom in ad holding company fast-track race first appeared on More About Advertising.
VideoWeek
JULY 17, 2024
WPP has announced Brian Lesser, currently Chairman and CEO at Infosum, is taking over as Global CEO of GroupM, the holding company’s media unit. He replaces Christian Juhl, who has spent five years in the role. Juhl will remain at WPP as President, Corporate Development. The move will see Brian Lesser rejoin WPP in September 2024, having previously spent 10 years at the advertising giant, beginning with the acquisition of 24/7 Real Media in 2007.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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