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Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with under 1000 employees being affected. Between the lines According to a source familiar with the matter, the cuts are in the U.S. only, impacting.
Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.
WPP landed top honors across Cannes, winning Creative Company of the Year, while Ogilvy won Network of the Year and client Coca-Cola snagged Creative Brand of the Year. Before learning of those distinctions, CEO Mark Read and global chief creative officer Rob Reilly sat down with ADWEEK to discuss several topics, including its creative offering.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.
Deadpool's got back--and he's not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment's resident Merc with a Mouth for an all-new wireless controller pegged to the release of Deadpool and Wolverine on July 26. Modeled after Deadpool's unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds' alter ego as.
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform.
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform.
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that.
My friend’s organization is working with a branding studio to think about how they appear to people who don’t know them well. This is sometimes called ‘rebranding.’ What is almost always done in practice is actually better referred to as re-logo-ing. A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
It's about that time. awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced the 76th Primetime Emmy nominations with the help of Abbot Elementary's Sheryl Lee Ralph and Veep's Tony Hale, and the streamers, along with Emmy darling The Bear, dominated the news. Netflix led the way with.
Key Points Homomorphic encryption allows computations on encrypted data without decryption. Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. Challenges include computational overhead and communication costs. Optimized systems like FedML-HE reduce these overheads significantly.
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It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn't about recognizing the CEO. Instead, it's about honoring the leaders who keep the operation running efficiently and profitably, and put innovation and team culture at.
Last year, the AdExchanger Commerce Media newsletter covered the reckoning coming for subscription software companies – especially those that serve retail and ecommerce brands. SaaS vendors heard that message loud and clear, and they’re acting fast to reduce the number of subscription line items that brands have to pay. SaaS subscription fatigue It’s no wonder […] The post It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue appeared first on AdExchanger.
Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week, Publicis Groupe is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%. The holding company revealed that its.
If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer. On Wednesday, WPP announced that Brian Lesser is the new global CEO for GroupM, which houses ad buying agencies including Mindshare, EssenceMediacom and Wavemaker. Lesser […] The post Brian Lesser Is The New Global CEO Of GroupM appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Paramount Advertising is launching Paramount Ads Manager to make premium video and television advertising accessible to small and midsized businesses, targeting advertisers that are new to television. With the new offering, SMBs will be able to easily create and launch ads in one business day, with campaign minimums as low as $500. In addition, Paramount.
In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era. The revolution in live-streaming sports is unfolding before our eyes, disrupting the broadcast and cable industry as new media giants, including Amazon, Netflix, and YouTube, enter the fiel
Brian Lesser will be the new global CEO of GroupM, WPP's media investment company. Lesser succeeds Christian Juhl, who is stepping down after five years in the role. Juhl is set to take a new position within WPP as president of corporate development. Lesser previously spent 10 years with WPP, including as CEO of GroupM.
Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool. The post Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound and music to stand out both in traditional media and on audio-first platforms like TikTok, Spotify and other social media and streamers. However, knowing your.
As influencer spending continues to rise, advertising cash is trickling down to emerging athletes with lower public profiles. The result? Bonds between brands and athletes are beginning to look a lot more like influencer-advertiser relationships. Deals are getting shorter in duration, are constructed with Instagram or TikTok in mind — and, increasingly, are being struck without the involvement of the teams, clubs and tours that traditionally acted as gatekeepers between players and advertisers.
Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV. The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger.
AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable [.] The post AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units appeared first on ExchangeWire.com.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Independent digital agency Mod Op this week made its largest acquisition to date, combining with Canadian creative digital agency Evans Hunt as it grows its artificial intelligence and creative offerings. Adding Evans Hunt’s more than 100 staff brings Mod Op’s total global headcount to 425, according to the company. Founded in 2008, Evans Hunt brings its specialities in web development, particularly in user interface and design in the travel, energy and telecom sectors, to the Mod Op network as
With our previous release, we resolved some minor platform issues and upgraded our features. This time around, we are introducing major changes to the platform, including full access to the exclusive video library via the platform, player and widget code URL change to target-video.com, upgraded platform filtering options, and many more. See the full Platform Update 6.9.5.
The article was first published by Digiday sibling ModernRetail Prime Day, Amazon’s biggest sales event of the year, kicked off Tuesday as deal-hungry shoppers flocked to deals on low-cost goods rather than splurges on big-ticket items. Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households.
It’s been obvious for a while now that WPP’s once-all conquering GroupM media empire has been struggling and now global CEO Christian Juhl has been replaced by veteran GroupM hand Brian Lesser. Lesser (below) was GroupM CEO in North America from 2015-17 and then went on to found Xaxis, WPP’s programmatic media buying platform in … The post WPP makes big leadership change at troubled media giant GroupM first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Programmatic pulse check The first half of 2024 was largely better for publishers’ direct-sold advertising businesses compared to the same period in 2023, but the programmatic market was a bit more of a mixed bag. Of the four publishers who spoke with Digiday for this story, half said that the open market is soft or slow, particularly compared to their private marketplaces and programmatic direct business.
This is a long post. Proper long. And given I overwrite everything, that is probably a scary thought. But I hope you hang in there, because it’s something important – at least to me. And who knows, it may trigger some thoughts – or hate – and I’ll consider that a win. Maybe, ahem. So I don’t know about you, but I miss the TV show, Succession.
The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. Lesser will replace Christian Juhl, who led GroupM for the last five years, ascending to that spot four years after GroupM acquired digital agency Essence in 2015. A quick survey of former WPP and GroupM executives, some of whom worked with Lesser in his prior GroupM stint when he was CEO of GroupM North America from 201
SUBSCRIBE In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC. Read More How to align team goals using Amazon PPC data tools? [The PPC Den Podcast] The post How to align team goals using Amazon PPC data tools? [The PPC Den Podcast] appeared first on Ad Badger.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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