More About Advertising
DECEMBER 22, 2024
No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it?
Digiday
DECEMBER 22, 2024
The polarization of the country has been in sharp focus for some time, especially the second half of the year. That polarization isnt new: Theres been a brewing some might say bubbling or even boiling so-called culture war for years and its spewed far beyond the political realm to become a norm that marketers have to contend with for their brands.
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AdvertiseMint
DECEMBER 22, 2024
The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. With rapid technological advancements and evolving consumer preferences, brands must stay agile to remain competitive. This article will explore pivotal trends anticipated to shape Amazon’s advertising strategies, including AI-driven personalization, voice search optimization, the rise of video advertising, and the incre
Digiday
DECEMBER 22, 2024
The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers sites continued its steady decline this year. The bright spot? Largely Google. Publishers saw increases in traffic from Google Discover and Google Searchs generative AI feature hasnt had a negative impact on the traffic to publishers sites.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Bhatnaturally
DECEMBER 22, 2024
The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, two and three) – mostly from the weekly compilation of clutter breaking ads. Here’s the last instalment of the list including ads from Apple, Uber Eats and more. [.] The post 40 best creative ads of 2024: part 4 of 4 – Apple M4, Uber Eats and more appeared first on Bhatnaturally.
AdPulp
DECEMBER 22, 2024
Mergers and acquisitionsit’s one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then “hold” what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic […] The post Holding Companies Seek Even Greater Profits In New M&A Deal appeared first on Adpulp.
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Exchange Wire
DECEMBER 22, 2024
News in brief: US Senators Urge Biden to Extend TikTok Ban Date; Perplexitys Value Triples; Sony to Become Largest Shareholder of Kadokawa US Senators Urge Biden to Extend TikTok Ban Date The US Supreme Court has agreed to hear TikToks last legal [.] The post US Senators Urge Biden to Extend TikTok Ban Date; Perplexitys Value Triples appeared first on ExchangeWire.com.
Seth Godin
DECEMBER 22, 2024
Well, maybe not. In 2024, worldwide gift card sales will pass a trillion dollars for the first time. It’s a good grift. Surveys show that the buyer spends about 21% less per gift than they do when they actually buy something, while the recipients of the gift find themselves spending 61% more than the value of the card when they actually redeem it for money.
AdExchanger
DECEMBER 22, 2024
Google may get a lump of coal from the government this year. Hey, sometimes the lede just writes itself. In September, Google went on trial to face allegations that it operates an illegal monopoly over the online advertising industry. Google defended itself over three weeks in an Alexandria, Virginia courtroom presided over by federal Judge […] The post Recapping Revelations From US v.
Digiday
DECEMBER 22, 2024
As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game. Last month, Digiday covered the launch of DC Heroes United, a cartoon series featuring classic DC characters such as Superman, Batman and Wonder Woman.
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AdExchanger
DECEMBER 22, 2024
The biggest privacy-related story of 2024 is actually about something that didnt happen. To the shock of some and the knowing, somewhat smug told-ya-so nods of others, Google announced over the summer that it was scrapping its longstanding plan to deprecate third-party cookies in Chrome. Instead of getting rid of them, Google will now introduce […] The post The 2024 Privacy Trends Well Be Keeping An Eye On In 2025 appeared first on AdExchanger.
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