Adweek
NOVEMBER 9, 2023
In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and Scripps Sports. The partners will combine to nationally broadcast 118 matches across partner platforms beginning in 2024--a massive increase from the 30 that will.
AdExchanger
NOVEMBER 9, 2023
With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, however, can be hard to find. How should a business begin thinking about its generative AI strategy against this buzzy backdrop? Start with your business objectives and how AI can amplify your unique value […] The post Generative AI in Advertising: A Road Map for Scalable Implementation appeared first on AdExchanger.
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Adweek
NOVEMBER 9, 2023
The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company dismissed Merrill Brown, a pedigreed media.
Martech
NOVEMBER 9, 2023
If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI or else. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. That leaves 31% who don’t share that belief. But again, nearly everybody plans to use it or is currently using some form of AI in their work.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 9, 2023
'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the holiday period can often feel like hard work. That's why this year, McDonald's wants people to know it's there for them, whether they want to escape the lackluster office Christmas party or leave the nativity.
AdExchanger
NOVEMBER 9, 2023
PubMatic’s latest earnings point to lingering softness in the ad market. But the company is betting on a bright future for CTV, retail media and supply-path optimization (SPO). On Wednesday, the SSP reported a 1% YOY decline in revenue for a total of $63.7 million. That was good enough to beat investor expectations. Though the […] The post PubMatic Is Building For The Day Advertising Demand Takes Off Again appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 9, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Gen AI Pumpkin Carving Contest appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2023
When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that treatment had taken from him and the freedom to reroute his career. "To just shift your career at the age of 50 is almost unheard of," said Saim, who has pivoted from a client partner.
AdExchanger
NOVEMBER 9, 2023
DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying. The post The Big Story: Ad Tech Report Card appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2023
For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders and molding a new corporate structure. The reorganization is ongoing, with Dentsu Creative replacing its U.S. CEO Paulo Fogaca with its former New York president, Abbey Klaassen, on Nov. 8. Since the Dentsu Media's iProspect.
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Seth Godin
NOVEMBER 9, 2023
Paradigm shifts are appealing but rarely well executed. A paradigm is our mental model of the world. We’re surrounded by people who share a similar model, and as long as the model is working, we live our lives without thinking much about it. If you lived in a space station, the absence of gravity would be something you’d notice at all times… until one day, you didn’t.
Adweek
NOVEMBER 9, 2023
Just a few years ago, the social media D2C brand space felt like a utopia of millennial pink and minimalism, in which plucky new beauty brands, razor subscriptions and memory foam mattresses could flourish with little more than a shop link, 100-day trials and a few gushing, unverified reviews. Now, it's increasingly challenging to build.
Martech
NOVEMBER 9, 2023
One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory.
Adweek
NOVEMBER 9, 2023
At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap built a new version of its AR development tool, Lens Studio 5.0, which is now available in beta. The updated tool promises faster project loading times and includes the ability for multiple developers to work.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
NOVEMBER 9, 2023
The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Read the full report for an inside look at how your peers are managing this year’s pressures and get deep insights on: Intent data Buying groups High-quality leads Marketing metrics that matter This report unpacks the data and technology strategies setting high performers apart.
Adweek
NOVEMBER 9, 2023
By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors. The global finance tech.
AdExchanger
NOVEMBER 9, 2023
The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets. The new venture, which launched today, was co-founded by President Erin Schendle and VP Rachel Alexander. […] The post Women-Led Gaming Agency Skip4 Launches To Grab More Media Budgets For Video Games appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2023
Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. As the founder of Tejari, Roma Patel embarked on a quest to find nutrient-rich, tasty and convenient food options that did not include.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
NOVEMBER 9, 2023
When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry — almost like a horse race. At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey.
AdExchanger
NOVEMBER 9, 2023
Television streamers and media companies are on the road to recovery after a pretty rough year. Programmers have been fighting against the macroeconomic constraints and the Hollywood writers’ and actors’ strikes, both of which reduced ad revenue growth over the course of this year. Now, programmers are starting to recover some of their losses. Or […] The post Programmers Recover (Some) Streaming Growth, And TV Bundles Are Back In Style appeared first on AdExchanger.
Martech
NOVEMBER 9, 2023
Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertisin
AdExchanger
NOVEMBER 9, 2023
Streaming TV and video ads didn’t fully deliver for Magnite this quarter, but the bloom isn’t off the CTV rose for the starry-eyed SSP. CTV contributed $52.5 million to Magnite’s Q3 earnings, actually declining 6% from $56 million at the same time last year. CTV comprised 39% of overall revenue this quarter, compared to 41% […] The post Magnite Is Still Pinning Its Hopes On CTV appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Exchange Wire
NOVEMBER 9, 2023
Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [.] The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.
Martech
NOVEMBER 9, 2023
The biggest AI news this week was OpenAI’s announcement of a new version of ChatGPT, called GPT-4 Turbo, which will have several significant improvements over previous versions. These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. Longer prompts: GPT-4 Turbo will support prompts of up to 128,000 tokens, which is equivalent to around 300 pages of text.
Clearcode
NOVEMBER 9, 2023
One of the biggest operational overheads for any AdTech company are infrastructure costs. The pure nature of programmatic advertising processes, such as real-time bidding and audience creation, require huge volumes of data to be processed every second. Carrying out these processes results in high infrastructure bills. Optimizing various cloud-computing services can help reduce the costs, however, it’s often a time-consuming process that many DevOps teams simply don’t have time for.
MNTN
NOVEMBER 9, 2023
The adage that younger generations are glued to their screens may just be true. But not just any screens — according to recent research from Magna Media Trials and Samsung Ads, over 50% of Gen Z and millennials are diving headfirst into video content on Connected TV, leaving old-school cable and broadcast TV in the dust. That may be, in part, because these viewers think the ads on CTV are better — 60% of Gen Z and 56% of Millennials agreed that CTV featured higher quality ads than cable, and 62%
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
NOVEMBER 9, 2023
It’s earnings season, meaning we’re getting a look under the hood for some of the leading companies in media and entertainment. This quarter, it’s become abundantly clear that gaming is on the menu for entertainment companies large and small — but mostly large. Gaming was a frequent topic of discussion throughout Warner Bros. Discovery’s Q3 2023 earnings call on Wednesday.
Exchange Wire
NOVEMBER 9, 2023
In today’s ExchangeWire digest: UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI powered features for Performance Max UN publishes digital regulation guidelines The UN has announced guidelines to tackle digital [.] The post UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI features for Performance Max appeared first on ExchangeWire.com.
Digiday
NOVEMBER 9, 2023
Brian Danzis, managing director, US, Seedtag There’s an enduring cliche in sports: some teams play not to lose, whereas others genuinely play to win. The same could be said of how brands and agencies have approached contextual targeting. As brands reach out to agencies to plan for life without cookies, agency teams have a pivotal opportunity to prove their strategic value and deepen client relationships.
AdExchanger
NOVEMBER 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are the two retail media players with the biggest adoption outside of Amazon, according to a recent Digiday survey. But both lag far behind Amazon’s 76% adoption rate. Twenty-four percent of those surveyed used Walmart Connect’s […] The post Can Retail’s Long Tail Tie Together?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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