Adweek
JUNE 20, 2024
CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.
Martech
JUNE 20, 2024
Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a MAP implementation can be made or broken. Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology.
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Adweek
JUNE 20, 2024
CANNES, France--Ad veteran David Droga is one of the few people with the keys to OpenAI's text-to-video tool, Sora, and it's already reshaping how he thinks about creativity. "Not all creativity is worth saving," said the CEO of Accenture Song in a conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati.
Martech
JUNE 20, 2024
One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused on making an AI that, if it becomes sentient, doesn’t want to destroy humanity. I have yet to see a coherent explanation for how a system whose “ primary goal, insofar as they have one, is to produce human-like text ,” becomes an existential threat to the human race.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 20, 2024
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina and SQAD), streamers, including Disney+ and Netflix, saw massive year-over-year ad spend gains in Q1. Disney+ saw a 210% year-over-year increase vs. Q1 2023, and Netflix saw a 135% increase. "Broadly speaking, we are going.
AdExchanger
JUNE 20, 2024
If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival. The post Video Currencies Are Making Waves At Cannes Lions appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Tech News
JUNE 20, 2024
Adtech firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilising advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing.
Adweek
JUNE 20, 2024
CANNES, France--The brightest young minds of the advertising world come together each year for the Cannes Young Lion Competition. This year, we asked the two participants representing Team USA, Rachel Findlay and Jessica Nugent, to share their experience. Day 1: We're in Cannes Between the hot sun and the beauty of the Croisette, the Cannes.
Seth Godin
JUNE 20, 2024
For thousands of years, and as recently as the 1930s, phrenology was seen as a useful proxy to judge someone’s character. Carefully charting the bumps on someone’s head, along with the slope of their forehead and other telltale signs was seen as a thoughtful and proven way to determine whether someone was creative, honest or empathic. Even with the nutty pseudoscience we are all surrounded by, it’s pretty easy to tell that this is nonsense.
Adweek
JUNE 20, 2024
CANNES, France-- "What's harder to survive, Squid Game or Cannes Lions?" asks a black and white billboard on the rooftop of Cannes' JW Marriot hotel, home to Netflix's activation at the festival. It's only the second time the streamer has officially shown up for the annual creative gathering, rubbing shoulders with marketers and encouraging them.
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illumin
JUNE 20, 2024
First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts.
Adweek
JUNE 20, 2024
The Wrexham AFC women's team connected with viewers through their stories on FX's Welcome to Wrexham, and their ascendant play took them to Wales' top-tier Adran Premier League. Now, their U.S. tour looks to use a bit of sports marketing to connect them to global fans and brands. Just two years ago, Wrexham owners Ryan.
Ad Monsters
JUNE 20, 2024
In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI. Musk, a pioneer in multiple cutting-edge industries through his companies Tesla, SpaceX, and Neuralink, offered his insights into how AI could shape our world, the potential benefits and risks it brings, and his efforts to ensure a balanced development of AI technologies.
Adweek
JUNE 20, 2024
CANNES, France--Get a glimpse of what went down at ADWEEK House at Cannes, our Riviera residence where we gathered the top marketing execs, media personalities, creators and celebrities to come and hang with us. Of course, you can catch up with all the hot takes and industry commentary, like insights from companies including Mastercard and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JUNE 20, 2024
To receive our daily Cannes briefing over email, please subscribe here. Sports at Cannes? Old news. They’re like peanut butter and jelly — they just go together. Normally, the festival takes place alongside mega events like the World Cup, where the ad industry’s elite sip rosé and munch on canapés, chatting about it all. But this year? Sports aren’t just a sideshow; they’re taking center stage.
Adweek
JUNE 20, 2024
Brand leaders frequently say, "We want to be seen as a lifestyle." It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. So what if LGBTQ+ marketing wasn't about a month or an event, but actually about lifestyle?
Seth Godin
JUNE 20, 2024
Near-future science fiction is a fine way to consider our now. Without the reality of today, we can think hard about the tomorrow we’re about to live in. Summer reads are supposed to be a bit lighter. Technological change is making our near future a bit harder to dance with, and yet, here are some books I strongly recommend–not because they gloss over our possible futures, but because they give us the scaffolding to look hard at it while we can still make an impact.
Adweek
JUNE 20, 2024
The CW is putting sports in a headlock. Today, The CW Network announced its primetime fall premiere dates for 2024, leaning into events and live programming, which have been popular among buyers during TV upfront negotiations. Sophie Turner and LeVar Burton Bring Star Power to The CW's Fall Lineup Inside the NFL kicks off on.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JUNE 20, 2024
This story was originally published on our sister site, WorkLife. Traditionally, HR and marketing operated in silos, with HR focused on responsibilities like recruitment, compliance and employee well-being while marketing was concerned with functions such as brand promotion and customer engagement. But a highly competitive job market and the rise of employer branding have necessitated a closer collaboration between the two.
Adweek
JUNE 20, 2024
Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal. The company, which is backed by private equity firm Cohere Capital, has been on the market since at least last September and has $35 million in revenue and positive EBITDA (earnings before interest, taxes, debt.
Digiday
JUNE 20, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks.
Adweek
JUNE 20, 2024
Home design publisher Apartment Therapy unveiled a website redesign earlier this month, featuring new, sponsorable site capabilities and a community forum to foster onsite engagement.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JUNE 20, 2024
Influencer marketing firm Captiv8 this week launched a brand storefront offering to expand creator commerce opportunities beyond social media. With this offering, creators can aggregate all their commerce and curated products into one store — giving brands a way to advertise on multiple creator storefronts across different platforms and target consumers further down the funnel.
Adweek
JUNE 20, 2024
A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy. Commerce media has swept through the Cannes Lions Festival this year, with major retailers taking up space on the beaches and in the harbor while agencies and tech platforms.
AdExchanger
JUNE 20, 2024
Ad tech already came for media agencies; now it is coming for creative agencies. At the Cannes Lions festival in France this week, where the AdExchanger team recorded our podcast, agencies and platforms contemplated a future in which generative AI is part of the creative process. Major platforms, from Google to Amazon to Yahoo, are […] The post Cannes Lions, Generative AI Edition appeared first on AdExchanger.
Adweek
JUNE 20, 2024
Our Riviera residence may have closed for this year, but you can check out all the action through our videos right here.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 20, 2024
One of the most lucrative shopping holidays for publishers’ affiliate commerce businesses, Amazon Prime Day, is approaching. Commerce publishers saw higher conversion rates, order volumes and revenue year over year during last year’s two-day sales event. But Condé Nast, Gallery Media Group and She Media aren’t relying on last year’s strategies to maximize the revenue potential of next month’s shopping holiday — especially after all of the changes made to their commerce affiliat
AdExchanger
JUNE 20, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: An ID Bridge Too Far? appeared first on AdExchanger.
Exchange Wire
JUNE 20, 2024
On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [.] The post Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering appeared first on ExchangeWire.com.
Oko
JUNE 20, 2024
Like a lot of things, monetizing your website is easier with a partner. In this post, we showcase the highlights and benefits of working with OKO’s Demand Marketplace. When you go to a car lot, they let you look at the car: kick the tires, pop the hood, read up on the Blue Book value. […] The post Inside OKO’s Demand Marketplace appeared first on OKO Digital.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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