Adweek
JUNE 20, 2024
CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well.
Seth Godin
JUNE 20, 2024
For thousands of years, and as recently as the 1930s, phrenology was seen as a useful proxy to judge someone’s character. Carefully charting the bumps on someone’s head, along with the slope of their forehead and other telltale signs was seen as a thoughtful and proven way to determine whether someone was creative, honest or empathic. Even with the nutty pseudoscience we are all surrounded by, it’s pretty easy to tell that this is nonsense.
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Adweek
JUNE 20, 2024
CANNES, France--Ad veteran David Droga is one of the few people with the keys to OpenAI's text-to-video tool, Sora, and it's already reshaping how he thinks about creativity. "Not all creativity is worth saving," said the CEO of Accenture Song in a conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati.
Martech
JUNE 20, 2024
My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows. It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 20, 2024
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina and SQAD), streamers, including Disney+ and Netflix, saw massive year-over-year ad spend gains in Q1. Disney+ saw a 210% year-over-year increase vs. Q1 2023, and Netflix saw a 135% increase. "Broadly speaking, we are going.
AdExchanger
JUNE 20, 2024
If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival. The post Video Currencies Are Making Waves At Cannes Lions appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
JUNE 20, 2024
First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts.
Adweek
JUNE 20, 2024
CANNES, France-- "What's harder to survive, Squid Game or Cannes Lions?" asks a black and white billboard on the rooftop of Cannes' JW Marriot hotel, home to Netflix's activation at the festival. It's only the second time the streamer has officially shown up for the annual creative gathering, rubbing shoulders with marketers and encouraging them.
Martech
JUNE 20, 2024
Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a MAP implementation can be made or broken. Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology.
Adweek
JUNE 20, 2024
CANNES, France--The brightest young minds of the advertising world come together each year for the Cannes Young Lion Competition. This year, we asked the two participants representing Team USA, Rachel Findlay and Jessica Nugent, to share their experience. Day 1: We're in Cannes Between the hot sun and the beauty of the Croisette, the Cannes.
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Seth Godin
JUNE 20, 2024
Near-future science fiction is a fine way to consider our now. Without the reality of today, we can think hard about the tomorrow we’re about to live in. Summer reads are supposed to be a bit lighter. Technological change is making our near future a bit harder to dance with, and yet, here are some books I strongly recommend–not because they gloss over our possible futures, but because they give us the scaffolding to look hard at it while we can still make an impact.
Adweek
JUNE 20, 2024
A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy. Commerce media has swept through the Cannes Lions Festival this year, with major retailers taking up space on the beaches and in the harbor while agencies and tech platforms.
Martech
JUNE 20, 2024
As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the optimization of your processes, systems and team members to deliver high-quality work efficiently and effectively. Maturity models generally start with a novice category (ad hoc, siloed, reactive) and work their way up through intermediate levels to an apex at the expert level (predictable, integrated,
Adweek
JUNE 20, 2024
The Wrexham AFC women's team connected with viewers through their stories on FX's Welcome to Wrexham, and their ascendant play took them to Wales' top-tier Adran Premier League. Now, their U.S. tour looks to use a bit of sports marketing to connect them to global fans and brands. Just two years ago, Wrexham owners Ryan.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
JUNE 20, 2024
In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI. Musk, a pioneer in multiple cutting-edge industries through his companies Tesla, SpaceX, and Neuralink, offered his insights into how AI could shape our world, the potential benefits and risks it brings, and his efforts to ensure a balanced development of AI technologies.
Adweek
JUNE 20, 2024
CANNES, France--Get a glimpse of what went down at ADWEEK House at Cannes, our Riviera residence where we gathered the top marketing execs, media personalities, creators and celebrities to come and hang with us. Of course, you can catch up with all the hot takes and industry commentary, like insights from companies including Mastercard and.
Martech
JUNE 20, 2024
One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused on making an AI that, if it becomes sentient, doesn’t want to destroy humanity. I have yet to see a coherent explanation for how a system whose “ primary goal, insofar as they have one, is to produce human-like text ,” becomes an existential threat to the human race.
Adweek
JUNE 20, 2024
Our Riviera residence may have closed for this year, but you can check out all the action through our videos right here.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Tech News
JUNE 20, 2024
Adtech firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilising advanced neural networks and proprietary image retrieval technology, IRCODE enables brands, agencies, and advertisers to create custom, interactive experiences simply by pointing a smartphone at an existing.
Adweek
JUNE 20, 2024
Brand leaders frequently say, "We want to be seen as a lifestyle." It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. So what if LGBTQ+ marketing wasn't about a month or an event, but actually about lifestyle?
Digiday
JUNE 20, 2024
To receive our daily Cannes briefing over email, please subscribe here. Sports at Cannes? Old news. They’re like peanut butter and jelly — they just go together. Normally, the festival takes place alongside mega events like the World Cup, where the ad industry’s elite sip rosé and munch on canapés, chatting about it all. But this year? Sports aren’t just a sideshow; they’re taking center stage.
Adweek
JUNE 20, 2024
The CW is putting sports in a headlock. Today, The CW Network announced its primetime fall premiere dates for 2024, leaning into events and live programming, which have been popular among buyers during TV upfront negotiations. Sophie Turner and LeVar Burton Bring Star Power to The CW's Fall Lineup Inside the NFL kicks off on.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 20, 2024
Ad tech already came for media agencies; now it is coming for creative agencies. At the Cannes Lions festival in France this week, where the AdExchanger team recorded our podcast, agencies and platforms contemplated a future in which generative AI is part of the creative process. Major platforms, from Google to Amazon to Yahoo, are […] The post Cannes Lions, Generative AI Edition appeared first on AdExchanger.
Adweek
JUNE 20, 2024
Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal. The company, which is backed by private equity firm Cohere Capital, has been on the market since at least last September and has $35 million in revenue and positive EBITDA (earnings before interest, taxes, debt.
Digiday
JUNE 20, 2024
This story was originally published on our sister site, WorkLife. Traditionally, HR and marketing operated in silos, with HR focused on responsibilities like recruitment, compliance and employee well-being while marketing was concerned with functions such as brand promotion and customer engagement. But a highly competitive job market and the rise of employer branding have necessitated a closer collaboration between the two.
Adweek
JUNE 20, 2024
Home design publisher Apartment Therapy unveiled a website redesign earlier this month, featuring new, sponsorable site capabilities and a community forum to foster onsite engagement.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 20, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks.
AdExchanger
JUNE 20, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: An ID Bridge Too Far? appeared first on AdExchanger.
Digiday
JUNE 20, 2024
One of the most lucrative shopping holidays for publishers’ affiliate commerce businesses, Amazon Prime Day, is approaching. Commerce publishers saw higher conversion rates, order volumes and revenue year over year during last year’s two-day sales event. But Condé Nast, Gallery Media Group and She Media aren’t relying on last year’s strategies to maximize the revenue potential of next month’s shopping holiday — especially after all of the changes made to their commerce affiliat
Exchange Wire
JUNE 20, 2024
On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [.] The post Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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