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Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the.
Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Labs video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the top 10 DSPs hadnt as of August, according to a Jounce Media report, and its unclear what their current status is. Jounce […] The post IAB Tech Lab Has A Fix For Mislabeled Instream Video But Ad Tech Isnt Ready To Change appeared first on AdExchanger.
Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.
Things arent going well for Hollywood. Plus, Nielsen is finally ripping off the Band-Aid. The post Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
What do a refrigerator, Antonio Banderas, and the spirit of Randy "Macho Man" Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released today, an actor dressed as Savage during his reign as Intercontinental Champion in the '80s struggles while trying to.
Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand and engage their customers completely free of charge. Previously reserved [.] The post Customer Insights for Everyone: Piwik PRO Unveils Free CDP appeared first on ExchangeWire.com.
Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, "Who routinely plays someone having a bad day?
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Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, "Who routinely plays someone having a bad day?
News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta Tests Ads on Threads Meta has begun to test ads on its Threads platform with a handful of brands in [.] The post Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok appeared first on ExchangeWire.com.
A horse walks into a bar. No, he literally does in Budweiser's Super Bowl 59 ad. After its Big Game teaser revealed the brand's full-length campaign would feature its smallest Super Bowl star in over a decade, Budweiser unveiled "First Delivery" on Monday, a 90-second spot starring a baby Clydesdale horse. Budweiser's leading man is.
A new campaign for CALM (Campaign Against Living Miserably) is usually an advertising event, especially when it’s from adam&eveDDB whose painstaking use of real home video makes these heartbreaking (and brave) tales of suicide even more poignant. CALM CEO Simon Gunning says: It is unacceptable that we have lost 6,929 young people to suicide in … The post Adam&eveDDB returns for CALM with Missed Birthdays first appeared on More About Advertising.
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He'll take a castle, for starters, to sign on as a spokesman for Scottish whiskey Glenmorangie, the Indiana Jones icon says during a phone call with his beleaguered agent. "And I'm not doing all that.
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Ever found yourself staring at your screen at 7 a.m., only to realize its already 9 and youve accomplished nothing? Welcome to the paradox of remote engineering: the freedom is liberating, but without the right self-discipline, it can quickly turn into a productivity black hole. As a remote software engineer, self-discipline for remote engineers isn’t just a handy traitit’s the secret sauce that separates thriving professionals from those stuck in the endless cycle of uncompleted tas
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping, browsing, and streaming signals and then optimizes ad buys across streaming TV and online video to target an audience who is most.
SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting.
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz--and way more bang for your buck--by skirting the live broadcast? Many brands this year are forgoing the traditional Super Bowl ad buy and taking their shows on the road with experiential activations around the Big Game that.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect.
WRC anchor Tony Perkins has returned to the Washington, D.C. NBC owned station after recovering from surgery for prostate cancer. "The good news is, I am cancer free at this point," he told viewers, but cautioned he had to take blood tests to be sure the cancer stays away. He was told his cancer, which.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats the difference between agentic AI and generative AI? Agentic AI represents a significant evolution in the realm of artificial intelligence, particularly in its application within marketing and other business functions.
Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned station WABC from 2007 to 2023. "I'm honored to join the ONNJ family and excited to connect with New Jersey viewers,".
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago.
Advertising tech company The Trade Desk isn't interested in snapping up companies--despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm, competing primarily against Google and Amazon for programmatic ad dollars. But the giant is notably not a buyer of companies. Besides Sincera, The Trade Desk's only.
DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to work as well as OpenAI’s o1 while costing 95% less. It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies.
Viewers tuning into Monday's edition of the CBS Evening News will be greeted by a reimagined broadcast that returns to the newscast's New York roots--with a new ensemble team of journalists. In place of Norah O'Donnell, John Dickerson and Maurice DuBois will be co-anchoring the Evening News out of the famed Studio 47 within CBS.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
When California and 19 other states passed their own data privacy laws, the predominant focus was to protect consumers from overzealous marketers hoovering up and misusing their data. But now people are also concerned about how data might be misappropriated by foreign hackers or state actors, which adds another layer of urgency and complexity […] The post Senator Ron Wyden: National Security Threats Will Inform Federal Privacy Law appeared first on AdExchanger.
Retirement and wealth management firm Empower has a message for its customers: "Get good at money. So you can be a little bad." That's the tagline behind its latest campaign and first work by Goodby, Silverstein & Partners (GS&P), which it brought on as agency of record in November.
As content creators continue to accrue fame and influence, marketers have learned that they are not beholden to traditional brand safety considerations. In the current landscape of online content creation, AMP is one of the hottest names in the game. The creator collective, whose name stands for Any Means Possible, includes popular influencers Kai Cenat, Davis ImDavisss Dodds, Duke Dennis, Din Agent 00 Muktar, Roberto Fanum Gonzalez and Christopher Chrisnxtdoor Dimbo.
Football fans will have a lot to celebrate during the last two minute warning of the Super Bowl--even if their team is losing. That's because rewards app Fetch is making its Super Bowl debut by giving away a lot of money as the game winds down. Fetch will air a spot called "The Big Reward,".
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Subscribe: Apple Podcasts • Spotify Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasnt happened and seems unlikely to happen anytime soon. And it certainly wont happen until sometime after Google introduces its user choice mechanism in Chrome for people to allow or block third-party cookies.
Charli XCX and Martha Stewart sip champagne and take selfies while nibbling on their respective girl dinners. Meanwhile, Matthew McConaughey channels legendary Chicago Bears coach Mike Ditka from the team's 1980s glory days. The high-wattage celebrities show up in separate teasers for Uber Eats' upcoming fifth consecutive Super Bowl commercial, giving a few hints about.
AdTech is evolving rapidly, driven by the need to manage and extract incremental value from ever-growing datasets. For publishers and programmatic leaders, this transformation brings both opportunity and complexity. Traditional analytics tools often fall short, leaving users struggling with static dashboards and time-consuming, manual workflows. At PubMatic, we believe the future of data analytics lies in AI-powered innovation that solves customer needs by simplifying workflows and saving time.
Toyota is the latest automaker to confirm it will not run a TV ad during the Super Bowl 59 broadcast, joining other major automakers including BMW, General Motors, and Kia in sitting out the telecast. A Toyota spokesperson confirmed to ADWEEK that it has no plans to run a spot during the 2025 Big Game.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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