The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement. Integration of AI in ad design helps in real-time decision-making, allowing for dynamic ad adjustments based on user interactions.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Seth Godin

JUNE 1, 2024

It’s possible that your day will be more enjoyable if you are insulated from the market. If you have a boss who has a boss… If you don’t have to review the sales numbers for the products you created or edited… If you have raised a ton of venture investment… If you are embracing the discontent of being unpublished, undistributed or unfunded… An alternative is to seek to strip away all market insulation, the equivalent of the kid selling cookies at a table in fr

Marketing 82

Marketing Cookies 82