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Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This method is particularly relevant as privacy regulations tighten and traditional data aggregation becomes more challenging. It involves a decentralized approach where updates to the model are aggregated without transferring raw data from the devices.
Many marketers spend time with their CRM systems. Expensive cloud-based tools that automate Customer Relationship Management. Maybe customers don’t want to be managed. They probably don’t. It might be more useful to think of our most important work as customer relationship leadership. CRL is voluntary. It’s done with customers and for them, not to them.
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