Adweek
APRIL 5, 2024
When watch enthusiast website Hodinkee acquired the used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper. Hodinkee had a loyal audience, while Crown & Caliber knew how to operate in the booming business of second-hand watches, which topped $22 billion in sales that year, according.
Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.
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Adweek
APRIL 5, 2024
While some A-listers shirk the paparazzi, others accept the press pack are part and parcel of show business. Some celebrities even stage their own photoshoots, inviting photographers to capture seemingly candid moments and shop them around the tabloids. Now advertisers including Velveeta, CeraVe and Italian luxury brand Bottega Veneta are taking a leaf out of.
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 5, 2024
Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform's future in potential flux, the strategy is shifting. The direct-to-consumer (DTC) brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snap in the last year, as well.
Ad Monsters
APRIL 5, 2024
While the US can learn much from the EU’s privacy compliance regulations, Compliant CEO Jamie Barnard says the US is not far behind our friends across the pond. At the beginning of the year, we covered Compliant’s US Publisher Compliance Index which revealed that 90% of US Publishers share consumer data without consent. Privacy compliance is becoming increasingly critical.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
APRIL 5, 2024
The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. By enhancing targeting capabilities, automating ad bidding, and optimizing ad placements, Google is making it possible for advertisers to reach their desired audience more efficiently and effectively than ever before.
Adweek
APRIL 5, 2024
Food sharing etiquette can be a challenge for couples and friends alike. McDonald's U.K. and agency Leo Burnett are playing up that drama by introducing a "Pre-Nug Agreement" for sharing nuggets fairly. A four-minute film, directed by Tom Speers through production company Smuggler, features reality TV show-style interviews with four duos who have decided to.
Exchange Wire
APRIL 5, 2024
This week on The Stack: ITVX Reports Record Quarter; Google Settles Incognito Lawsuit; Musicians Take a Stand Against Irresponsible AI Music Generation Tools Our digest news this week featured several video related updates. Disney launched on Hulu+ in the US under [.] The post The Stack: ITVX Reports Record Quarter; Google Settles Incognito Lawsuit; Musicians Take a Stand Against Irresponsible AI Music Generation Tools appeared first on ExchangeWire.com.
Adweek
APRIL 5, 2024
Katherine Chan is Duolingo's global head of social media, responsible for the outrageous social media stunts that make Duolingo a household name, and build brand affinity for its mischievous green owl mascot, Duo. On Tuesday, April 9, from 2:25 to 2:50 PM EDT, Chan will appear on a Main Stage panel at ADWEEK's Social Media.
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More About Advertising
APRIL 5, 2024
Must be something in the, er, nuggets. Leo Burnett and McDonald’s are becoming very adept at ads that isolate an unexpected slice of life and here’s another: ‘pre-nug’ agreements about sharing McNuggets, riffing on those supposedly legal agreements that never seem to fend off the lawyers. Here’s the long social version with more of various … The post McDonald’s signs ‘pre-nug’ agreement for McNuggets fans first appeared on More About Advertising.
MNTN
APRIL 5, 2024
AI in advertising continues to be a hotly debated topic , but it’s already reached a new frontier: now it can tell viewers what it thinks they want, and further shaping the viewing — and potentially the advertising — experience. Last week, YouTube announced a new YouTube Premium feature for U.S. users that uses AI to analyzewatch behavior and, with a simple double-tap of the screen, skip to where it predicts the user will want to go next.
More About Advertising
APRIL 5, 2024
Out of Home is on a roll, in the UK at least, with two high profile agencies – New Commercial Arts and Uncommon Creative Studio – using it to the max. NCA to annoy other banks by saying Nationwide isn’t closing branches (the ASA doesn’t entirely agree) and Uncommon for British Airways. A few years … The post MAA Ad of the Week: BA Out of Home from Uncommon first appeared on More About Advertising.
Exchange Wire
APRIL 5, 2024
Adelaide, the leader in attention-based media quality measurement, announces a new suite of attention measurement and activation tools designed for media owners called Adelaide for Publishers (AFP). The New York Times has joined as the launch client for AFP. Adelaide’s metric, [.] The post Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits – The New York Times Joins as Launch Client appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 5, 2024
VCCP is turning the focus onto O2’s bells and whistles for 2024 – this is the first of a new series of “Only O2” ads that will be all about customer perks rather than coverage or hardware. Customer experience – and loyalty – are the new battleground for brands, and O2 has a pretty good … The post ‘Only O2’ will take you clubbing with a little blue robot first appeared on More About Advertising.
Exchange Wire
APRIL 5, 2024
Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns. Findings from the study [.] The post Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore appeared first on ExchangeWire.com.
VideoWeek
APRIL 5, 2024
In this week’s Week in Review: Roku patents new tech for detecting ad breaks, Paramount enters exclusive takeover talks with Skydance, and Reach calls out Meta’s deprioritisation of news. Top Stories Roku Files Patent for Serving Ads in Breaks via HDMI Devices Roku is looking to insert ads on its TVs by detecting breaks on connected HDMI devices.
Martech
APRIL 5, 2024
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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