Fri.Nov 03, 2023

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The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles

Adweek

When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to.

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The community orchestra

Seth Godin

There are people who get paid to play the flute or bassoon. There are far more people who volunteer to participate in a community orchestra. For many, rehearsals or performances are the high points of their day. The metaphor is powerful, because it teaches us that we all benefit from having a community orchestra in our lives. The 1900 people who worked together on The Carbon Almanac were all volunteers, showing up when they could, working together to build something important.

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Recurrent Ventures Names New CEO, Its Third in 3 Years

Adweek

The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief operating officer for seven months before becoming CEO. In his place, the company has elevated Andrew Perlman, a co-founder of Recurrent Ventures.

Media 338
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BuzzFeed’s Struggles Continue As It Banks On Gen AI And Long-Form Video

AdExchanger

BuzzFeed seems almost resigned to digital media’s downward spiral. Its ad revenue has been plummeting since going public at the end of 2021. And the outlook hasn’t gotten much better as stiffer competition between major social media companies shuts out digital publishers that depend on social traffic, alongside increased competition around short-form video content.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Michael Bublé Continues His Christmas Reign as an Asda Supermarket Employee

Adweek

Michael Buble is known as the King of Christmas. It's fast approaching the season when the Canadian singer's rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has an extra job: the inaugural chief quality officer of British supermarket Asda. He enters a boardroom and announces the latest flavor trends to.

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Go beyond cookies and stay ahead in a privacy-first world by Cynthia Ramsaran

Martech

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.

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AI ad spending has skyrocketed this year

Martech

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 million promoting AI products and solutions through September 2023 — up from $10.9 million through 3Q 2022.

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How General Mills Succeeds in Its Retail Media Partnership With Instacart

Adweek

141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded during the pandemic, growth is still expected to top 20% annually through 2025. Increasingly, brands that shoppers used to only find at their local grocery stores.

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How Do I Expand My Amazon FBA Business To Canada?

Ad Badger

If you’re selling in the U.S. Amazon market and are trying to expand your business, the solution you seek might. Read More How Do I Expand My Amazon FBA Business To Canada? The post How Do I Expand My Amazon FBA Business To Canada? appeared first on Ad Badger.

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Mastercard Runs With Small Businesses to Build Its Brand at New York City Marathon

Adweek

Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City Marathon in 40 years. Now she's helping Mastercard and its small business partners stay ahead of the pack. The New.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Paramount Bounces Back (A Bit) With Renewed Ad Sales Growth In Q3

AdExchanger

Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber growth. The post Paramount Bounces Back (A Bit) With Renewed Ad Sales Growth In Q3 appeared first on AdExchanger.

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Vodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa

Adweek

A little girl turns to Vodafone U.K.'s network to help her capture proof that Santa exists in the telecommunications company's Christmas advert. As the U.K. arm of the network continues to build its "Feel the Connection" brand platform, the multiplatform campaign from Ogilvy U.K. will be led by a 30-second TV ad that focuses on.

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5 ways MOps can elevate the annual planning process

Martech

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process.

ROI 110
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Adweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk

Adweek

Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek's Marketing Vanguard.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Putting customers first: The key to successful customer data exchange

Martech

This article was co-authored with Dan Gutter , Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

ROI 110
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Eos Provides a Second Chance for That Awkward First Kiss

Adweek

First kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address. With "Second First Kiss," the brand searched for people who had shared a first kiss and had them reunite on camera. The.

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IAS More Than Measures Up To Its Revenue Goals

AdExchanger

The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3. And shares jumped by about 5% after earnings. The company, which reported its Q3 earnings on Thursday, saw revenue increase 19% from a year ago, totaling $120.3 million. Buoyed by the results, IAS upped its […] The post IAS More Than Measures Up To Its Revenue Goals appeared first on AdExchanger.

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With Advertising Trends, Age Might Not Be Just a Number

MNTN

The wrappers from this year’s Halloween candy may still be on your kitchen counter, but November 1st brings a major shift — the 2023 holiday season is upon us… in the advertising world, at least. Mariah Carey and hot cocoa aren’t the only things making their annual comeback. As we enter the final two months of 2023 (we know, we’re not sure where the time went, either) we’re also getting a new round of data that paints a picture about how the past two years have shaken out — and what it might mea

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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The Big Story: Commerce Media Flywheel

AdExchanger

How big is commerce media? Big enough that Omnicom snapped up Flywheel Digital for $835 million. Flywheel began by helping brands with their Amazon presence, from their product page to their advertising spend. Now it pitches itself as a platform and agency-like services. This is actually the second exit for Flywheel. Ascential, which also owns […] The post The Big Story: Commerce Media Flywheel appeared first on AdExchanger.

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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

In this week’s Week in Review: Paramount+ investment starts paying off, Condé Nast encounters volatile video landscape, and Disney+ upgrades its targeting and measurement capabilities. Top Stories Paramount Passes the Peak of its Streaming Investments Paramount says its investment in its streaming business has peaked ahead of schedule, meaning costs will start coming down and losses within the streaming division are narrowing.

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Dove impulsa a las latinas a ser auténticas rompiendo estereotipos de belleza capilar

Digiday

Unilever hace énfasis en interactuar con los consumidores latinos durante todo el año, un gran porcentaje de ellos son las mujeres hispanas que han sabido reconocer los esfuerzos de marcas como Dove para hacerlas sentir mas cómodas consigo mismas. Un estudio de Dove señala que 9 de cada 10 mujeres se sienten presionadas para peinarse según las expectativas de la sociedad.

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Just what he always wanted? Boots gives Santa a gift for Christmas

More About Advertising

Boots has gone big on product this year with an ad that sees a girl and her mum taking a trip to the North Pole, generously handing out presents to everyone they meet along the way. What does Santa get? A pair of flight socks to help stave off deep vein thrombosis. It doesn’t say … The post Just what he always wanted? Boots gives Santa a gift for Christmas first appeared on More About Advertising.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Defining ad fatigue (and how to fight it)

illumin

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. What is ad fatigue? Ad fatigue is a phenomenon that occurs when individuals are exposed to the same advertisement repeatedly and start to lose interest or become immune to its message. When an ad is initially launched, it tends to generate high levels of engagement and interest.

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Morrisons takes gloves off for Christmas

More About Advertising

If there’s a theme in this year’s big Christmas ads it’s ‘feelgood factor’ coupled with that old standby a groaning Christmas table. Morrisons, which has produced some pretty dire advertising down the ages, is now at Leo Burnett and Leo has rather cleverly introduced some animated oven gloves to liven up the formula (with no … The post Morrisons takes gloves off for Christmas first appeared on More About Advertising.

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What Is Earned Media?

AdvertiseMint

1. Definition Earned Media? Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources. This could be in the form of media coverage, word of mouth, customer reviews, shares on social media, mentions in blog posts, or any other organic mention of a brand or its content. 2.

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Coca-Cola overdoses on Xmas Santas

More About Advertising

“The world needs more Santas” Coca-Cola is telling us in its latest Christmas extravaganza, and when you look around at even more than usual global mayhem it’s pretty difficult to disagree. OpenX, the WPP construct headed by VMLY&R (about to be VML – don’t ask) has packed as many of the old geezers in this … The post Coca-Cola overdoses on Xmas Santas first appeared on More About Advertising.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What Is a Strikethrough?

AdvertiseMint

1. How Do You Define Strikethrough? A strikethrough is a typographic presentation of words with a horizontal line through their center, effectively crossing them out. It indicates text that has been deleted or is considered irrelevant or no longer applicable. In written documents, it’s often used as a way of tracking edits or showing what has been removed.

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The Matter of the Media Agency

EGC Group

When people think of advertising and marketing, examples such as a cool video ad, an attention-grabbing poster, or catchy jingle come to mind. But these ads would never be seen or heard if it were not for the media behind them. Let us then give a shout out to “the media factor” that makes advertising possible—particularly in today’s times.

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Amazon Aggregators Business Guide

AdvertiseMint

Do you need an Amazon aggregators business guide? Aggregators play a major role on Amazon, so it’s no surprise that they have raised over $15 billion. If you are considering selling or scaling up your Amazon FBA business, an Amazon aggregator is what you need. This guide will tell you who Amazon aggregators are, how they work, and how to find the right one.

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MAA Ad of the Week: TK Maxx from Wieden+Kennedy

More About Advertising

At its best W+K has always had the ability to surprise and delight with something completely off the wall and its Christmas effort for TK Maxx does exactly this. No point in trying to explain it, it’s completely ridiculous. And all the better for it. There’s formidable craft too, which never goes amiss. The post MAA Ad of the Week: TK Maxx from Wieden+Kennedy first appeared on More About Advertising.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.