Adweek
NOVEMBER 3, 2023
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to.
AdExchanger
NOVEMBER 3, 2023
BuzzFeed seems almost resigned to digital media’s downward spiral. Its ad revenue has been plummeting since going public at the end of 2021. And the outlook hasn’t gotten much better as stiffer competition between major social media companies shuts out digital publishers that depend on social traffic, alongside increased competition around short-form video content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 3, 2023
The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief operating officer for seven months before becoming CEO. In his place, the company has elevated Andrew Perlman, a co-founder of Recurrent Ventures.
Martech
NOVEMBER 3, 2023
The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 3, 2023
Michael Buble is known as the King of Christmas. It's fast approaching the season when the Canadian singer's rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has an extra job: the inaugural chief quality officer of British supermarket Asda. He enters a boardroom and announces the latest flavor trends to.
Martech
NOVEMBER 3, 2023
Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 million promoting AI products and solutions through September 2023 — up from $10.9 million through 3Q 2022.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 3, 2023
Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process.
Adweek
NOVEMBER 3, 2023
141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded during the pandemic, growth is still expected to top 20% annually through 2025. Increasingly, brands that shoppers used to only find at their local grocery stores.
Martech
NOVEMBER 3, 2023
This article was co-authored with Dan Gutter , Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.
Adweek
NOVEMBER 3, 2023
Shalane Flanagan is an Olympic medalist and an accomplished distance runner, but she made herself a legend in the five boroughs in 2017 after becoming the first U.S. woman to win the New York City Marathon in 40 years. Now she's helping Mastercard and its small business partners stay ahead of the pack. The New.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
NOVEMBER 3, 2023
Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber growth. The post Paramount Bounces Back (A Bit) With Renewed Ad Sales Growth In Q3 appeared first on AdExchanger.
Adweek
NOVEMBER 3, 2023
A little girl turns to Vodafone U.K.'s network to help her capture proof that Santa exists in the telecommunications company's Christmas advert. As the U.K. arm of the network continues to build its "Feel the Connection" brand platform, the multiplatform campaign from Ogilvy U.K. will be led by a 30-second TV ad that focuses on.
AdExchanger
NOVEMBER 3, 2023
The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3. And shares jumped by about 5% after earnings. The company, which reported its Q3 earnings on Thursday, saw revenue increase 19% from a year ago, totaling $120.3 million. Buoyed by the results, IAS upped its […] The post IAS More Than Measures Up To Its Revenue Goals appeared first on AdExchanger.
Adweek
NOVEMBER 3, 2023
Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek's Marketing Vanguard.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
NOVEMBER 3, 2023
There are people who get paid to play the flute or bassoon. There are far more people who volunteer to participate in a community orchestra. For many, rehearsals or performances are the high points of their day. The metaphor is powerful, because it teaches us that we all benefit from having a community orchestra in our lives. The 1900 people who worked together on The Carbon Almanac were all volunteers, showing up when they could, working together to build something important.
Adweek
NOVEMBER 3, 2023
First kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address. With "Second First Kiss," the brand searched for people who had shared a first kiss and had them reunite on camera. The.
AdExchanger
NOVEMBER 3, 2023
How big is commerce media? Big enough that Omnicom snapped up Flywheel Digital for $835 million. Flywheel began by helping brands with their Amazon presence, from their product page to their advertising spend. Now it pitches itself as a platform and agency-like services. This is actually the second exit for Flywheel. Ascential, which also owns […] The post The Big Story: Commerce Media Flywheel appeared first on AdExchanger.
Ad Badger
NOVEMBER 3, 2023
If you’re selling in the U.S. Amazon market and are trying to expand your business, the solution you seek might. Read More How Do I Expand My Amazon FBA Business To Canada? The post How Do I Expand My Amazon FBA Business To Canada? appeared first on Ad Badger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MNTN
NOVEMBER 3, 2023
The wrappers from this year’s Halloween candy may still be on your kitchen counter, but November 1st brings a major shift — the 2023 holiday season is upon us… in the advertising world, at least. Mariah Carey and hot cocoa aren’t the only things making their annual comeback. As we enter the final two months of 2023 (we know, we’re not sure where the time went, either) we’re also getting a new round of data that paints a picture about how the past two years have shaken out — and what it might mea
VideoWeek
NOVEMBER 3, 2023
In this week’s Week in Review: Paramount+ investment starts paying off, Condé Nast encounters volatile video landscape, and Disney+ upgrades its targeting and measurement capabilities. Top Stories Paramount Passes the Peak of its Streaming Investments Paramount says its investment in its streaming business has peaked ahead of schedule, meaning costs will start coming down and losses within the streaming division are narrowing.
Digiday
NOVEMBER 3, 2023
Unilever hace énfasis en interactuar con los consumidores latinos durante todo el año, un gran porcentaje de ellos son las mujeres hispanas que han sabido reconocer los esfuerzos de marcas como Dove para hacerlas sentir mas cómodas consigo mismas. Un estudio de Dove señala que 9 de cada 10 mujeres se sienten presionadas para peinarse según las expectativas de la sociedad.
More About Advertising
NOVEMBER 3, 2023
Boots has gone big on product this year with an ad that sees a girl and her mum taking a trip to the North Pole, generously handing out presents to everyone they meet along the way. What does Santa get? A pair of flight socks to help stave off deep vein thrombosis. It doesn’t say … The post Just what he always wanted? Boots gives Santa a gift for Christmas first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
illumin
NOVEMBER 3, 2023
Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. What is ad fatigue? Ad fatigue is a phenomenon that occurs when individuals are exposed to the same advertisement repeatedly and start to lose interest or become immune to its message. When an ad is initially launched, it tends to generate high levels of engagement and interest.
More About Advertising
NOVEMBER 3, 2023
If there’s a theme in this year’s big Christmas ads it’s ‘feelgood factor’ coupled with that old standby a groaning Christmas table. Morrisons, which has produced some pretty dire advertising down the ages, is now at Leo Burnett and Leo has rather cleverly introduced some animated oven gloves to liven up the formula (with no … The post Morrisons takes gloves off for Christmas first appeared on More About Advertising.
AdvertiseMint
NOVEMBER 3, 2023
1. Definition Earned Media? Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources. This could be in the form of media coverage, word of mouth, customer reviews, shares on social media, mentions in blog posts, or any other organic mention of a brand or its content. 2.
More About Advertising
NOVEMBER 3, 2023
“The world needs more Santas” Coca-Cola is telling us in its latest Christmas extravaganza, and when you look around at even more than usual global mayhem it’s pretty difficult to disagree. OpenX, the WPP construct headed by VMLY&R (about to be VML – don’t ask) has packed as many of the old geezers in this … The post Coca-Cola overdoses on Xmas Santas first appeared on More About Advertising.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdvertiseMint
NOVEMBER 3, 2023
1. How Do You Define Strikethrough? A strikethrough is a typographic presentation of words with a horizontal line through their center, effectively crossing them out. It indicates text that has been deleted or is considered irrelevant or no longer applicable. In written documents, it’s often used as a way of tracking edits or showing what has been removed.
EGC Group
NOVEMBER 3, 2023
As artificial intelligence (AI) continues to impact the future of how we live, there has been a divided reaction—pro and con—among many people. It was therefore only a matter of time that the use and regulation of AI were to become a matter for Congress to address, which took place earlier this week.
AdvertiseMint
NOVEMBER 3, 2023
Do you need an Amazon aggregators business guide? Aggregators play a major role on Amazon, so it’s no surprise that they have raised over $15 billion. If you are considering selling or scaling up your Amazon FBA business, an Amazon aggregator is what you need. This guide will tell you who Amazon aggregators are, how they work, and how to find the right one.
EGC Group
NOVEMBER 3, 2023
When people think of advertising and marketing, examples such as a cool video ad, an attention-grabbing poster, or catchy jingle come to mind. But these ads would never be seen or heard if it were not for the media behind them. Let us then give a shout out to “the media factor” that makes advertising possible—particularly in today’s times.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Expert insights. Personalized for you.
349 
Let's personalize your content