Adweek
MAY 6, 2024
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $26 billion cash offer to buy the company.
Ad Rants
MAY 6, 2024
The internet is saturated. Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. The key? Organic advertising. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. How to Create Organic Ads That Work In an ideal world, ads would never look like ads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MAY 6, 2024
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cones, 456 medium fries or 228 Big Macs.
Seth Godin
MAY 6, 2024
Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might ensue. The most resilient approach, of course, is to act as if.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 6, 2024
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.
AdExchanger
MAY 6, 2024
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in, rather than retrofitting it to support an AVOD model (unlike newer entrants to the ad-supported streaming competition). The post NBCUniversal’s Upfront Pitch Centers On Advanced Audiences And Measurement appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 6, 2024
No advertiser, publisher, tech vendor or platform is immune to signal loss. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.” “The majority of our targeting is based on people’s activity on Reddit,” said COO Jen Wong. “That’s […] The post COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business appeared first on AdExchanger.
Martech
MAY 6, 2024
The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.
Ad Monsters
MAY 6, 2024
As our nation’s demographics evolve , diverse populations fuel growth in virtually every industry. These consumers expect diversity across race, ethnicity, and culture to be reflected in advertising and consciously spend with the brands that execute it well. Core to these successful campaigns is comprehensive, culturally nuanced data that takes these audiences’ habits, views, perspectives, and patterns into account.
Martech
MAY 6, 2024
Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
MAY 6, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent downturns in their sales or ROAS. The first is Temu, which has been pouring money into Google and Meta like it’s going out of style. The second excuse is that the Meta ad platform is […] The post Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer appeared first on AdExchanger.
Digiday
MAY 6, 2024
As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general. The impact on paid search may be unclear, but marketers and agency execs believe that regardless of the outcome of the case the future of search will be a more fragment and that brands will have to adapt as they follow shifting consumer search trends.
More About Advertising
MAY 6, 2024
Connfused.com was one of the big UK agency pitches of last year with Leo Burnett, enjoying a rich vein of form, beating adam&eveDDB in the play-off. Leo makes its debut with ‘Just Used Confused,’ showing a bunch of happy users whistling cheerily away, despite their hazardous circumstances. It’s actually for car insurance (which has risen … The post Leo Burnett debuts with retro effort for Confused.com first appeared on More About Advertising.
Digiday
MAY 6, 2024
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MAY 6, 2024
There’s even a Star Wars Day these days (it was last Saturday) when Star Wars fans congregate in their thousands (millions?), some in full regalia. So it’s pretty difficult to ‘find your friends,’ as memorably realised here by ace director Kim Gehrig amidst an impeccable production. What you need is iPhone 15’s Precision Finding, of … The post Director Gehrig turns on the charm for Apple ‘Star Wars’ spot first appeared on More About Advertising.
Digiday
MAY 6, 2024
This story was originally published on sister site, WorkLife. A growing swell of organizations are offering their employees the chance to work abroad for a year or more. Their goal: boost staff retention while providing ample opportunities for dispersed workers to connect in person. Organizations like car manufacturer Continental and EY are among them.
Relevant-Digital
MAY 6, 2024
Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to develop the Privacy Sandbox interfaces to secure approval from the UK's Competition and Markets Authority (CMA) and the Information Commissioner's Office (ICO). This delay once again gives the digital advertising industry valuable extra time to prepare for upcoming changes.
Digiday
MAY 6, 2024
The landscape of retail media networks is growing at a breakneck pace, with retailers like JPMorgan Chase, Best Buy and CVS competing with colossal retailers like Amazon and Walmart. While there is seemingly an infinite number of retail media networks to test, especially as Google’s third-party cookie crumbles (whenever that happens), marketers like soup brand Campbell’s are dealing with the fallout from the increased number of walled gardens that has resulted from this growth.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
MAY 6, 2024
I have a history of working on clients I don’t really have a right to work on. Sport. High Fashion. Female Haircare. OK, so I have a real relationship with sport, but I think the reason I have been able to [ even though I say it myself ] be so successful with the other categories is that I get so into what I am working on. I get kind-of obsessed with learning and understanding everything about it and throw myself into reading all I can about the culture, history and category before I then
Digiday
MAY 6, 2024
Conciertos llenos en todo el mundo, canciones en el top de la lista Billboard , y el género de la música regional mexicana vibrando a todo su esplendor, eso es lo que el artista mexicano Peso Pluma ha logrado en los últimos meses, siendo su reciente asociación con Sony electronics un knockout que busca conquistar con su particular sonido los oídos del globo.
Basis
MAY 6, 2024
Artificial intelligence (AI) has played a significant role in digital advertising for years now. Initially used for basic data analytics and targeting, the technology has evolved considerably since its first applications in advertising, and its use has grown more advanced and widespread in kind. Today, digital advertisers rely on AI for campaign automation, data-driven decision-making, creative optimization and personalization, audience insights, and more.
Digiday
MAY 6, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Like other companies, Canva has been in growth mode recently, looking to scoop up new audiences to grow the Australian design platform’s user base. Notably, headlines from The Information and Barron’s dance around Canva possibly going public in the coming years, but no concrete timeline has been announced.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Expert insights. Personalized for you.
317 
Let's personalize your content