Martech
SEPTEMBER 6, 2024
We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. I instructed it to use my voice and supplied all the previous posts in this series for reference.
Adweek
SEPTEMBER 6, 2024
The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game on Thursday averaged 48.9 million, according to AdImpact. The data found that the game reached a peak audience.
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Martech
SEPTEMBER 6, 2024
On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case , which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. That trial begins Monday. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domina
Adweek
SEPTEMBER 6, 2024
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 228 | CNN: 103 | MSNBC: 120Prime: FNC: 370 | CNN: 163 | MSNBC: 184 FNC: CNN: MSNBC: 4PM Your World:199 Tapper:110 Wallace:156 5PM Five:326 Tapper:134 Wallace:-- 6PM Baier:232 Blitzer:135 Melber:212 7PM Ingraham:237 Burnett:118 Reid:207 8PM Watters:364 Cooper:165 Hayes:195 9PM Hannity:319 Collins:156 Wagner:171 10PM Gutfeld:428 Phillip:169 O'Donnell:187.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 6, 2024
Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The two companies are not strangers to each other.
Adweek
SEPTEMBER 6, 2024
Management consulting firm MediaLink has named Emma Mondolino as evp, head of marketing. Mondolino will be based in New York, reporting to chief business officer Martin Rothman. In the newly created role, Mondolino will establish and oversee an in-house marketing function that looks to further elevate the company's expertise and understanding of the market.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 6, 2024
The referee character in a new commercial for The Farmer's Dog is having a terrible, horrible, no good, very bad day. In fact, that's kind of an understatement. The guy is booed off the football field, pelted with trash and insulted by players. He needs a security escort just to get the locker room, where.
Seth Godin
SEPTEMBER 6, 2024
The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links. And the job seeker is instructed to make sure that the resume is AI-friendly and checks every possible box.
Adweek
SEPTEMBER 6, 2024
When it comes to The Tonight Show's five-night-a-week schedule, NBCUniversal is saying, "Go on, git!" Top Line ADWEEK has confirmed that NBCUniversal is cutting back on The Tonight Show, making it four nights per week instead of five. The move is reportedly an economic decision as well as a response to host Jimmy Fallon's growing.
AdExchanger
SEPTEMBER 6, 2024
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The […] The post Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ appeared first on AdExchanger.
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Adweek
SEPTEMBER 6, 2024
This week's roster updates feature some exciting new hires and leadership moves as agencies continue to build out their creative, operational, and strategic teams. Ammunition Ammunition has promoted Stephanie Van Meter to chief operating officer. Van Meter, who joined the agency in 2022, will lead operational efficiency, talent acquisition, and innovation, driving the agency's continued.
AdExchanger
SEPTEMBER 6, 2024
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.” The post The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial appeared first on AdExchanger.
Adweek
SEPTEMBER 6, 2024
Dunkin' and reality show Love Island USA coupled up to drop a bombshell in the world of breakfast. A month after the Love Island USA reunion show, Dunkin' and agency Juxtapose brought together three of the couples from season 6 to plug its new $6 meal deal. The Instagram video earned more than 623,000 likes.
Ad Tech Daily
SEPTEMBER 6, 2024
HUMAN Security, Inc – the leader in protecting enterprises by disrupting bot attacks, client-side threats, and digital fraud and abuse – today announced that Opera Ads – will leverage HUMAN as a pre-bid detection and mitigation solution to ensure the security and integrity of its Connected TV (CTV) traffic. The integration helps Opera Ads enhance […] The post HUMAN and Opera Ads Partner to Enhance CTV Advertising Security at Scale appeared first on Ad Tech Daily.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 6, 2024
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 182 | CNN: 106 | MSNBC: 78Prime: FNC: 243 | CNN: 108 | MSNBC: 57 FNC: CNN: MSNBC: 4PM Your World:167 The Lead:147 Wallace: 5PM Five:245 Situation Room:135 Melber:160 6PM Special Report:179 Situation Room:163 Melber: 7PM Ingraham:208 OutFront:126 Wallace:102 8PM Watters:255 Whole Story:115 Melber:59 9PM Hannity:248 Whole.
Ad Tech Daily
SEPTEMBER 6, 2024
A seasoned reporter covering the media industry, Claire has held senior positions at The New York Post, NBC and Business Insider. As the only global creative prize judged by the press, The Epica Awards is proud to announce that highly respected journalist Claire Atkinson – who has spent her career covering the global media business […] The post Claire Atkinson, Journalist Behind “The Media Mix”, Announced as Epica Awards 2024 Jury President appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 6, 2024
YouTube Thursday announced a new set of artificial intelligence detection tools to protect creators--including artists, actors, musicians, and athletes--from having their likeness, including their face and voice, copied and used in other videos. (TechCrunch) The announcement follows YouTube's pledge last November to give music labels a way to take down AI clones of musicians.
Ad Tech Daily
SEPTEMBER 6, 2024
Sam Kennedy promoted to Executive Vice President Client Leadership Jessica Vo promoted to Executive Vice President Global Marketing Orchestration London: Leading precision marketing agency RAPP UK is today announcing the promotions of Sam Kennedy to EVP, Client Leadership, and Jessica Vo to EVP, Global Marketing Orchestration. The promotions of Kennedy and Vo coincides with a pivotal […] The post Promotions for Sam Kennedy and Jessica Vo as RAPP UK Bolsters Leadership Team appeared first o
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 6, 2024
Meredith Veloz has been named news director for Telemundo 49 Tampa (WRMD). She starts in early October and will report to Miguelangel Lopez, regional vp of news & content for the Telemundo-owned stations serving Orlando, Tampa, and Fort Myers, Florida.
Ad Badger
SEPTEMBER 6, 2024
Meet Amazon Author Central—your secret weapon for taking control of your author brand and amping up your book sales. With. Read More How Do I Set Up My Amazon Author Central Profile? The post How Do I Set Up My Amazon Author Central Profile? appeared first on Ad Badger.
Adweek
SEPTEMBER 6, 2024
Russia has said it will take retaliatory measures after the U.S. announced sanctions against its state-funded media network, RT, threatening that they will make "everyone shudder." (Al Jazeera) Russia's foreign ministry said the U.S. moves were part of a plan to purge any dissenting voices from the global media landscape and to stoke fears among.
Exchange Wire
SEPTEMBER 6, 2024
The GoodNet – the ethical intelligence company dedicated to delivering ad performance and ESG results, is proud to announce the promotion of Charlotte Liddell to director of commercial - founding partner. Charlotte, the first employee of The GoodNet, has played [.] The post The GoodNet Announces Promotion of Charlotte Liddell to Director of Commercial – Founding Partner appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 6, 2024
To celebrate its 20th anniversary, cosmetic brand Hourglass has partnered with department store Barneys New York for a pop-up experience. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart. Hourglass chose to work with Barneys New York because the retailer is the first store to.
AdExchanger
SEPTEMBER 6, 2024
Behind every scam is someone with a deep understanding of the nuances (and loopholes) within a given system. In one such operation, uncovered this year by invalid traffic monitoring company HUMAN, the scam cloaked traffic coming from piracy sites. Advertisers thought they were buying on a cryptocurrency news site, for example, but their ads were […] The post Uncloaking A New Programmatic Scam appeared first on AdExchanger.
Adweek
SEPTEMBER 6, 2024
Paramount Global, the parent of CBS, will be controlled by software billionaire Larry Ellison after a group led by his son, David, completes its purchase of the Redstone family's interest in the film and TV company, according to a regulatory filing. (Bloomberg) Larry Ellison will own 77.5% of National Amusements through Pinnacle Media, a group.
More About Advertising
SEPTEMBER 6, 2024
The NFL kicks off tonight and so it’s back to that fun-packed arena the Colosseum in Rome for Pepsi with sponsorship partner Paramount Global, plugging the fizzy drink and Ridley Scott’s new gladiator epic. Featuring four NFL stars, including Taylor Swift’s current squeeze Travis Kelce (who makes a pretty good gladiator.) Megan Thee Stallion does … The post Pepsi goes epic for NFL/Paramount tie-up first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 6, 2024
After several years out of power, the former leader is returned to office on a populist platform. He blames the news media's coverage of his previous government for costing him reelection. As he sees it, tolerating the independent press, with its focus on truth-telling and accountability, weakened his ability to steer public opinion.
Exchange Wire
SEPTEMBER 6, 2024
This week on The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech; Today’s MadTech Daily episode X has dominated headlines again, first for having been blocked in Brazil by the country’s Supreme Court, following Musk’s refusal to comply [.] The post The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 6, 2024
Financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period.
Adweek
SEPTEMBER 6, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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