Adweek
SEPTEMBER 9, 2024
The E.W. Scripps Company has crossed the TV upfront finish line, and women's sports scored big. Brian Norris, the company's chief revenue officer, told ADWEEK that Scripps saw low single-digit growth in volume, which was largely "due in part to our commitment to women's sports." Norris said it was "no secret" that Scripps was all.
Martech
SEPTEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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Adweek
SEPTEMBER 9, 2024
Whatever the outcome of Google's landmark adtech antitrust trial--and whether Google is forced to cleave off part of its sell-side adtech business--it will send shockwaves beyond the programmatic industry. Making sure you don't miss a beat, ADWEEK's Catherine Perloff is in Alexandria, Virginia, covering the first week of the trial, which looks to dig into.
Martech
SEPTEMBER 9, 2024
This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 9, 2024
Comic book superfans have San Diego Comic-Con. Bravo superfans have BravoCon. And now dedicated MSNBC viewers have an in-person experience to satiate their particular strain of superfandom. The network took over the Brooklyn Academy of Music on Saturday for MSNBC Live: Democracy 2024, a day-long event that put more than 4,000 of its most-dedicated viewers.
Martech
SEPTEMBER 9, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 9, 2024
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding
Adweek
SEPTEMBER 9, 2024
Can you hear Will Ferrell calling out your name? Well, he is, sort of, in a new ad for PayPal. In a 60-second spot that's part of the digital wallet company's biggest ad campaign to date, Ferrell belts out a version of Fleetwood Mac's 1988 Everywhere to demonstrate that the PayPal Debit Card can now.
Seth Godin
SEPTEMBER 9, 2024
[Lots of links in this post… US offer is here , international is here.] UPDATE : currently a bug on the international orders, I hope to have it fixed by 10 am NY time. Sorry. Ideas travel horizontally. Not from the creator to the audience as much as from one person to another. It’s easy to misunderstand the insight of Kevin Kelly’s 1,000 True Fans.
Adweek
SEPTEMBER 9, 2024
Global creative agency David hired Daniel Lobaton as its first chief creative officer of North America, a new position overseeing its North American offices in Miami and New York. Lobaton will oversee creative operations for both offices and usher in new creative opportunities and growth for the agency in North America. He will work from.
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AdExchanger
SEPTEMBER 9, 2024
Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry. The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. After opening […] The post DOJ vs.
Adweek
SEPTEMBER 9, 2024
DirecTV has filed a complaint with the Federal Communications Commission accusing Disney of negotiating in bad faith as the satellite provider's blackout of Disney-owned networks moves into its second week. "Disney has violated the FCC's good faith mandates by predicating any licensing agreement on DirecTV's waiving any legal claims on Disney's past, current or future.
Ad Tech Daily
SEPTEMBER 9, 2024
Hampshire, UK — A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of global eCommerce transactions will reach $11.4 trillion; up from $7 trillion in 2024. This substantial 63% growth will be driven by the adoption of eCommerce across emerging markets. In these regions, […] The post Global eCommerce Market Poised to Reach $11.4 Trillion by 2029, Driven by Alternative Payment Methods appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 9, 2024
Sara Badler--a veteran of Morning Brew, Dotdash Meredith, and The New York Times--was named chief advertising officer of The Guardian US Tuesday.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
SEPTEMBER 9, 2024
ITV and agency adam&eveDDB are collaborating for charity Campaign Against Living Miserably (CALM) again, focusing on youth suicide. ‘Missed birthdays’ highlights that suicide is now the leading cause of death for people under 34 in the UK, with women under the age of 24 the fastest-growing group. The campaign highlights the almost 7,000 young suicides … The post CALM and adam&eveDDB “celebrate” missed birthdays first appeared on More About Advertising.
Adweek
SEPTEMBER 9, 2024
Jorge Ramos, veteran journalist and longtime face of Noticias Univision, will depart the network at the end of the year. Ramos and his employer mutually agreed not to renew his soon-to-expire contract. He will leave the co-anchor chair of Noticiero Univision in December following the conclusion of the U.S. presidential election. "This is not a.
Ad Monsters
SEPTEMBER 9, 2024
As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here’s what brands need to know to stay ahead in the evolving digital landscape. The open web has long been the entrance to the internet for consumers, serving as the domains outside the walled gardens of social networks or search engines.
Adweek
SEPTEMBER 9, 2024
Cyera Williams has left Harrisburg, Pennsylvania Fox affiliate WPMT. "This will be my last week at Fox43 News," she wrote on social media last week. "I'm going to miss everyone so much, from mornings, to dayside, to the weekend team. Their support, camaraderie, and unwavering commitment have made my time here truly special." Williams joined.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Tech Daily
SEPTEMBER 9, 2024
As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly balanced’ and global recovery is continuing at a steady pace. In other words, things look to be settling down on the international front and the world economy is growing. When you break […] The post Consumer Spending: Rise or Fall?
Adweek
SEPTEMBER 9, 2024
Monday marked TVNewser founder Brian Stelter's official return to CNN, and he started the day with a morning delivery of his Reliable Sources newsletter. That's the new status quo for Reliable Sources, which took a brief hiatus following Oliver Darcy's departure last month to launch his independent venture, Status. Stelter revealed on X, formerly known.
AdExchanger
SEPTEMBER 9, 2024
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […] The post Why Standardization Is Wrong For Attention Metrics appeared first on AdExchanger.
Adweek
SEPTEMBER 9, 2024
A contributor for Tenet Media announced on Twitter Thursday night that the company has abruptly shuttered, one day after the Department of Justice unsealed an indictment that accused it of being covertly funded by employees of a Russian state-controlled media outlet.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
SEPTEMBER 9, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Social media is always changing, and that’s especially true for publishers, who often find it challenging to determine where each platform fits into their business. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Adweek
SEPTEMBER 9, 2024
X executive Nick Pickles is leaving the social media platform formerly known as Twitter after a decade at the company in which he fought multiple political battles and engaged with regulators worldwide. (FT) Pickles ran global affairs at the Elon Musk-owned social media firm since 2022 and was considered CEO Linda Yaccarino's right-hand man on.
Digiday
SEPTEMBER 9, 2024
At this year’s Roblox Developers Conference, the platform’s burgeoning romance with brands and advertisers was on full display. Roblox Developers Conference — Roblox’s annual, invite-only gathering for studios and developers operating within its ecosystem — took place over the weekend in San Jose, California. This year marked the first RDC since Roblox rolled out both e-commerce and video ads last year, both incremental steps on the way to the company’s ultimate goal of becoming a platform for a
Adweek
SEPTEMBER 9, 2024
ADWEEK has confirmed that NBCUniversal is cutting back on The Tonight Show, making it four nights per week instead of five. The move is reportedly an economic decision, as well as a response to host Jimmy Fallon's growing commitments outside the late-night TV staple.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
SEPTEMBER 9, 2024
Do you have thoughts on the trial? Consider taking our survey. In what many deem the trial of the century for the digital media landscape, legal representatives from the Justice Department and Google yesterday appeared before Judge Leonie M. Brinkema in the U.S. District Court for the Eastern District of Virginia. The outcome of the proceedings could potentially result in the break up of Google’s empire as officials from the Department of Justice appeal for divestiture of Google’s sell-side ad t
Adweek
SEPTEMBER 9, 2024
One of the biggest stories in tennis isn't happening at the U.S. Open. Ken Solomon, longtime chairman and CEO of Tennis Channel, has been relieved of his duties by parent company Sinclair, people familiar with the matter said. (WSJ) Specifically, the parent company took issue with the executive's advisory and board member role for Dr.
Digiday
SEPTEMBER 9, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Marketers’ attention to the industry’s latest shiny object, generative AI, has yet to shift out of focus. Some agencies have moved to ink enterprise-level deals with major AI players, like OpenAI, Runway and soon, Perplexity. As these AI-powered tools continue to flood the marketplace, agencies and brands alike say they’re creating auditing policies to ensure data security, stability and fairness.
Adweek
SEPTEMBER 9, 2024
The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game Thursday night averaged 48.9 million, according to AdImpact. (ADWEEK) Including some 4.6 million streaming impressions, NBC's coverage of.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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