Martech
SEPTEMBER 23, 2024
Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.
Adweek
SEPTEMBER 23, 2024
A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to invest in generative AI by 2025, a staggering 90% of CMOs admit they do not fully understand the technology or its potential impact on business processes. This knowledge gap highlights a significant concern amid the.
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Martech
SEPTEMBER 23, 2024
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.
Adweek
SEPTEMBER 23, 2024
From sonic branding to perfumes and restaurants in New York and Sao Paulo, Mastercard has leveraged almost every sense to engage and assure customers. Now, it's turning to touch. The brand is debuting a haptic logo, claiming a "world first," with a distinctive series of vibrations that customers will "feel" via their phone when shopping.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 23, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
SEPTEMBER 23, 2024
Regional news publisher The Atlanta Journal-Constitution hosted the first upfront of its 156-year history last Tuesday, part of a broader bid from the news outlet to reintroduce itself to audiences and marketers as a modern media company. The term upfront has historically referred to a marketing event hosted by television networks in May to showcase.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 23, 2024
To fans' dismay, Firehouse Subs shut down its hot sauce bars when the Covid-19 pandemic hit the U.S. in March 2020. Now the sandwich chain is celebrating the triumphant return of its hot sauce bars with a humorous campaign in which heat lovers expect to find the condiment everywhere. The protagonists in the ads, by.
Martech
SEPTEMBER 23, 2024
Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. But which one is best? Our data reveals that leading companies across industries aren’t struggling. They’ve embraced innovation and embedded it into their everyday operations.
Adweek
SEPTEMBER 23, 2024
Shoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with ADWEEK. TikTok's popularity among younger audiences, and the buzz around TikTok Shop, has spurred the notion that it's Gen Zers who are most likely to shop via social platforms. According to.
Seth Godin
SEPTEMBER 23, 2024
It might only cost $2 in the vending machine, but that can of soda is a complicated battery. It stores the energy of the machines that were used to mine the bauxite, the ship that brought the ore to Iceland, the astonishing temperatures used to create the aluminum, then more shipping, more processing, more handling, the lights in the store and the power to the vending machine.
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Adweek
SEPTEMBER 23, 2024
A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. Overall, negative sentiment in online media and marketing images dropped from 28% in 2018 to only 10% in 2023. According to the research, the 50-and-older population is perceived as more.
AdExchanger
SEPTEMBER 23, 2024
If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Since the trial began on September 9, thousands of documents have been entered into evidence, and Judge Brinkema has listened to roughly 80 hours of testimony. Now that the DOJ […] The post Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial appeared first on AdExchanger.
Adweek
SEPTEMBER 23, 2024
The artificial intelligence hype train continues to steam down the tracks, as Bloomberg reported that the largest venture capital fundraising round of all time--for none other than OpenAI--is on the verge of completion. The $6.5 billion funding round values OpenAI at $150 billion, up from $86 billion in an earlier round, according to Bloomberg, which.
AdExchanger
SEPTEMBER 23, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising. It is not a coincidence that false advertising lawsuits have risen sharply. For one thing, claims made on packages on a store shelf or in a […] The post Open Season On False Advertising; Google’s New Hub For The Home appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
SEPTEMBER 23, 2024
The East Coast media world was rocked by the news that political journalist Olivia Nuzzi had been suspended by New York magazine after an alleged affair with former 2024 presidential candidate Robert F. Kennedy Jr. Former CNN media reporter Oliver Darcy broke the news in his Status newsletter. (TVNewser) Nuzzi did not proactively disclose her.
Ad Monsters
SEPTEMBER 23, 2024
The partnership between PinkNews and OpenWeb is driving robust first-party data collection and enhancing civil reader interactions. PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data.
Adweek
SEPTEMBER 23, 2024
After the United Nations Foundation named Droga5 its creative agency, that partnership has debuted a campaign bringing together the voices of millions of young people to drive meaningful conversation and positive change around global issues. "Once Upon a Future" launches in support of the UN's Summit of the Future, a two-day event that is part.
AdExchanger
SEPTEMBER 23, 2024
The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The Gauge, streaming services accounted for 41.4% of TV viewing in July – the largest share for any viewing format in its history. With […] The post As Viewer Habits Shift On CTV, Are Advertisers Keeping Up?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 23, 2024
WDRB morning anchor Sterling Riggs has announced his departure from the Louisville, Kentucky Fox affiliate. "Friday, September 27th will be my last day on WDRB Mornings," he announced on social media. "Words can't express what a wonderful ride it has been," he wrote. "I will miss the team and our viewers tremendously." Riggs, who joined.
Ad Tech Daily
SEPTEMBER 23, 2024
Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients NEW YORK — FreeWheel, a global technology platform for the TV industry, announced that it has named Kris Magel as Head of Global Agency Partnerships. […] The post FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 23, 2024
Plenty of agencies claim some form of sustainability offerings for clients, but few make it their main focus. As Climate Week NYC gathers global leaders to find ways to tackle climate change, Chiefly & Co., a women-led fractional executive consultancy, is launching to help companies prove that being sustainable is not just the right thing.
Ad Tech Daily
SEPTEMBER 23, 2024
Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision. NEW YORK — Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
SEPTEMBER 23, 2024
Top of the Ticker: CNN anchor Alisyn Camerota revealed on Friday that her husband Tim Lewis passed away in July following a two year battle with Stage 4 pancreatic cancer. He was 58 years old. "I cannot imagine any human being soldiering through a devastating diagnosis with more humor, humility and bravery than Tim," Camerota.
Ad Tech Daily
SEPTEMBER 23, 2024
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio Digital), marking an increase from 2023. RAB, in partnership with BIA Advisory Services, took a deep dive into radio’s evolving landscape to help broadcasters navigate Q4 2024 and plan for 2025. […] The post Navigating the Evolving Landscape of U.S.
Adweek
SEPTEMBER 23, 2024
Jonathan Novack is joining Houston CW affiliate KIAH as chief meteorologist. Novack comes from Los Angeles Fox-owned station KTTV. The move was first reported by Houston media blogger Mike McGuff. This is a return to Houston for Novack, who worked at NBC station KPRC from 2007 to 2010 before leaving to appear on The Bachelorette.
Ad Tech Daily
SEPTEMBER 23, 2024
More than half feel it important to recruit from outside the media industry to get fresh perspectives from other related industries 72% of global media industry respondents say they are having to significantly reshape their organisation in terms of skills and talent to adapt to the impact of AI and a changing media environment. The […] The post Nearly Three Quarters Of Media Professionals Say Skillsets Need To Be Significantly Reshaped – Kantar Media appeared first on Ad Tech Daily.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
SEPTEMBER 23, 2024
Elon Musk fought the law. The law appears to have won. X, Musk's social media platform, backed down in its fight with the Brazilian judiciary, after complying with court orders that had blocked users in the country from accessing X. (The Guardian) These included naming a representative in the country and blocking accounts that Supreme.
Ad Tech Daily
SEPTEMBER 23, 2024
Pioneering ad platform appoints digital media sales leader to head up operations in UK and Northern Europe London, UK: Equativ, the leading global independent ad platform, today announces the appointment of Jonathan Haines as the new Managing Director for the UK and Northern Europe. Previously the Head of Enterprise Sales for Curation at Equativ, Haines has been with […] The post Equativ Appoints Jonathan Haines as Managing Director for UK and Northern Europe appeared first on Ad Tech Dail
Adweek
SEPTEMBER 23, 2024
California will, starting in 2027, prohibit social media platforms from deliberately delivering addictive feeds to minors without parental consent as part of a new law. (Axios) SB 976 also bans companies from sending notifications to users identified as minors between midnight and 6 a.m. or during the school day from 8 a.m. to 3 p.m.
Marketing Tech News
SEPTEMBER 23, 2024
Google has claimed a rare legal victory with the European Union General Court’s overturning the €1.49 billion antitrust fine levied on the internet giant in 2019. The verdict was a huge victory in Google’s struggle with the EU, signalling a turning point in the long-running dispute over competition in digital advertising. The case focused on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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