Adweek
SEPTEMBER 23, 2024
From sonic branding to perfumes and restaurants in New York and Sao Paulo, Mastercard has leveraged almost every sense to engage and assure customers. Now, it's turning to touch. The brand is debuting a haptic logo, claiming a "world first," with a distinctive series of vibrations that customers will "feel" via their phone when shopping.
Martech
SEPTEMBER 23, 2024
Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.
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Adweek
SEPTEMBER 23, 2024
A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to invest in generative AI by 2025, a staggering 90% of CMOs admit they do not fully understand the technology or its potential impact on business processes. This knowledge gap highlights a significant concern amid the.
Martech
SEPTEMBER 23, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 23, 2024
To fans' dismay, Firehouse Subs shut down its hot sauce bars when the Covid-19 pandemic hit the U.S. in March 2020. Now the sandwich chain is celebrating the triumphant return of its hot sauce bars with a humorous campaign in which heat lovers expect to find the condiment everywhere. The protagonists in the ads, by.
Ad Tech Daily
SEPTEMBER 23, 2024
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio Digital), marking an increase from 2023. RAB, in partnership with BIA Advisory Services, took a deep dive into radio’s evolving landscape to help broadcasters navigate Q4 2024 and plan for 2025. […] The post Navigating the Evolving Landscape of U.S.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
SEPTEMBER 23, 2024
Pioneering ad platform appoints digital media sales leader to head up operations in UK and Northern Europe London, UK: Equativ, the leading global independent ad platform, today announces the appointment of Jonathan Haines as the new Managing Director for the UK and Northern Europe. Previously the Head of Enterprise Sales for Curation at Equativ, Haines has been with […] The post Equativ Appoints Jonathan Haines as Managing Director for UK and Northern Europe appeared first on Ad Tech Dail
Adweek
SEPTEMBER 23, 2024
The artificial intelligence hype train continues to steam down the tracks, as Bloomberg reported that the largest venture capital fundraising round of all time--for none other than OpenAI--is on the verge of completion. The $6.5 billion funding round values OpenAI at $150 billion, up from $86 billion in an earlier round, according to Bloomberg, which.
Seth Godin
SEPTEMBER 23, 2024
It might only cost $2 in the vending machine, but that can of soda is a complicated battery. It stores the energy of the machines that were used to mine the bauxite, the ship that brought the ore to Iceland, the astonishing temperatures used to create the aluminum, then more shipping, more processing, more handling, the lights in the store and the power to the vending machine.
Adweek
SEPTEMBER 23, 2024
The East Coast media world was rocked by the news that political journalist Olivia Nuzzi had been suspended by New York magazine after an alleged affair with former 2024 presidential candidate Robert F. Kennedy Jr. Former CNN media reporter Oliver Darcy broke the news in his Status newsletter. (TVNewser) Nuzzi did not proactively disclose her.
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Marketing Tech News
SEPTEMBER 23, 2024
Google has claimed a rare legal victory with the European Union General Court’s overturning the €1.49 billion antitrust fine levied on the internet giant in 2019. The verdict was a huge victory in Google’s struggle with the EU, signalling a turning point in the long-running dispute over competition in digital advertising. The case focused on.
Adweek
SEPTEMBER 23, 2024
Regional news publisher The Atlanta Journal-Constitution hosted the first upfront of its 156-year history last Tuesday, part of a broader bid from the news outlet to reintroduce itself to audiences and marketers as a modern media company. The term upfront has historically referred to a marketing event hosted by television networks in May to showcase.
Martech
SEPTEMBER 23, 2024
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.
Adweek
SEPTEMBER 23, 2024
A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. Overall, negative sentiment in online media and marketing images dropped from 28% in 2018 to only 10% in 2023. According to the research, the 50-and-older population is perceived as more.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
SEPTEMBER 23, 2024
UK measurement body Barb this morning announced it has expanded its pre-campaign planning tool Advanced Campaign Hub to cover Netflix and discovery+. Advertisers using the tool will be able to map out the projected reach of their campaigns and plan across ITV, Channel 4, Channel 5, Sky, UKTV, Warner Bros. Discovery’s wider portfolio, and Prime Video, as well as Netflix and discovery+.
Adweek
SEPTEMBER 23, 2024
After the United Nations Foundation named Droga5 its creative agency, that partnership has debuted a campaign bringing together the voices of millions of young people to drive meaningful conversation and positive change around global issues. "Once Upon a Future" launches in support of the UN's Summit of the Future, a two-day event that is part.
Digiday
SEPTEMBER 23, 2024
This State of the Industry report, sponsored by PubMatic, examines how marketers are adjusting their performance marketing strategies and allocating resources outside of walled gardens for success now and in the future. Performance marketing has cemented its position as the dominant paradigm for advertisers on the hook for ROI. The basic formula is simple: Marketing teams build their campaigns around specific goals and measurable outcomes — making the most of their budgets by recalibrating and o
Adweek
SEPTEMBER 23, 2024
Plenty of agencies claim some form of sustainability offerings for clients, but few make it their main focus. As Climate Week NYC gathers global leaders to find ways to tackle climate change, Chiefly & Co., a women-led fractional executive consultancy, is launching to help companies prove that being sustainable is not just the right thing.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
SEPTEMBER 23, 2024
goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance [.] The post Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 23, 2024
Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Tim Ellis, the National Football League's evp and chief marketing officer. Ellis delves into the league's digital growth and strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration.
AdExchanger
SEPTEMBER 23, 2024
If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Since the trial began on September 9, thousands of documents have been entered into evidence, and Judge Brinkema has listened to roughly 80 hours of testimony. Now that the DOJ […] The post Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial appeared first on AdExchanger.
Adweek
SEPTEMBER 23, 2024
WDRB morning anchor Sterling Riggs has announced his departure from the Louisville, Kentucky Fox affiliate. "Friday, September 27th will be my last day on WDRB Mornings," he announced on social media. "Words can't express what a wonderful ride it has been," he wrote. "I will miss the team and our viewers tremendously." Riggs, who joined.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 23, 2024
The publishing industry faced volatile times throughout most of 2024. The L.A. Times , Business Insider , The Wall Street Journal , Chicago Tribune and The Washington Post all laid off staff in the last year. Along with those layoffs, publishers have also been hit by major changes within the advertising industry as a result of Google’s revision to its cookie deprecation plan.
Adweek
SEPTEMBER 23, 2024
Elon Musk fought the law. The law appears to have won. X, Musk's social media platform, backed down in its fight with the Brazilian judiciary, after complying with court orders that had blocked users in the country from accessing X. (The Guardian) These included naming a representative in the country and blocking accounts that Supreme.
Ad Monsters
SEPTEMBER 23, 2024
The partnership between PinkNews and OpenWeb is driving robust first-party data collection and enhancing civil reader interactions. PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data.
Adweek
SEPTEMBER 23, 2024
Transformers One was expected to open to at least $30 million to $35 million in North America, more than enough to top the chart. Instead, it came in at an estimated $25 million from 3,978 theaters versus an estimated $26 million from 4,172 locations for Beetlejuice sequel Beetlejuice Beetlejuice, which is now in is third.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
SEPTEMBER 23, 2024
Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. But which one is best? Our data reveals that leading companies across industries aren’t struggling. They’ve embraced innovation and embedded it into their everyday operations.
Adweek
SEPTEMBER 23, 2024
Top of the Ticker: CNN anchor Alisyn Camerota revealed on Friday that her husband Tim Lewis passed away in July following a two year battle with Stage 4 pancreatic cancer. He was 58 years old. "I cannot imagine any human being soldiering through a devastating diagnosis with more humor, humility and bravery than Tim," Camerota.
Exchange Wire
SEPTEMBER 23, 2024
Digiseg, a leading audience data company, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 23rd, 2024) announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) [.] The post PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 23, 2024
Jonathan Novack is joining Houston CW affiliate KIAH as chief meteorologist. Novack comes from Los Angeles Fox-owned station KTTV. The move was first reported by Houston media blogger Mike McGuff. This is a return to Houston for Novack, who worked at NBC station KPRC from 2007 to 2010 before leaving to appear on The Bachelorette.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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