Adweek
JUNE 16, 2024
Tech vendor Good-Loop--with a mantra of building ad solutions that have a more positive impact on the world--is letting publishers use its carbon measurement, reduction and recommendations product, Good Measures for Publishers, for free. Advertisers pay $5,000 monthly to access the dashboard. Publishers can sign up for an emissions audit now with the tool launching.
Seth Godin
JUNE 16, 2024
Any fully open system of digital communication will corrode over time. Bad messages will crowd out the good ones. The new normal: Someone finds a database of every residential property, then another of cell phones. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of calls an hour. The leads (one out of 40,000 calls, perhaps) are sold to real estate brokers.
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Adweek
JUNE 16, 2024
GroupM, WPP's media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership at the Cannes Lions Festival. The deal, announced today, will give GroupM clients access to AI-driven planning tools, forecasting, measurement and analytics for.
AdExchanger
JUNE 16, 2024
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla. The acquisition, announced on Monday, came together quickly, said Mozilla CEO Laura Chambers, who declined to share a deal price. Mozilla had initially been talking to Anonym, which uses […] The post Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Ad Tech Blog
JUNE 16, 2024
Understanding Emotional Resonance in Sustainability and Ethical Consumption Key Points Emotional triggers play a significant role in consumer behavior towards sustainability and ethical consumption. Marketing strategies that tap into these emotional triggers can enhance the effectiveness of ad campaigns. Consumers often experience cognitive dissonance when their actions conflict with their values.
AdExchanger
JUNE 16, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It All A Performance? Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right. Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 16, 2024
All the back and forth about a potential national privacy law is wasted motion, according to attorney Jay Barnes. The federal consumer privacy protections that are already on the books would be more than enough – if, that is, they were enforced in “a straightforward fashion,” said Barnes, a partner at Simmons Hanly Conroy, a firm […] The post Applying The ‘Would Your Mother Approve?
Digiday
JUNE 16, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Bonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes podcast. Ahead of this year’s rosé-induced festivities, Hilton CMO Mark Weinstein, a Cannes Lions veteran attendee, joins us for the first episode of Digiday’s week-long podcast series.
More About Advertising
JUNE 16, 2024
Publicis is getting cocky about AI at the Cannes Lions. When others will be boring all and sundry on the Croisette and the (paid for) beaches with the AI revolutions they are loudly trumpeting, Publicis is launching its own AI BS detector. It says it got there first with its Marcel internal AI tool in … The post Publicis launches Cannes Lions AI ‘b t detector’ first appeared on More About Advertising.
Digiday
JUNE 16, 2024
Decades before the first iPhone, Apple co-founder Steve Jobs expressed his vision for the future of personal computing. In a 1985 speech, Jobs imagined a world that now seems almost possible thanks to innovations in generative AI. Despite personal computing at the time being “in the tank,” he hoped it would someday have “tremendous momentum.” Even before the 1990s tech boom and bust, he predicted a future with “free intellectual energy” and an era where it would be possible to use computer
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More About Advertising
JUNE 16, 2024
Like clockwork, the creative industries descend on The Cannes Lions International Festival of Creativity every June to shape its future upon the shores of a sultry French Riviera. This sultry morning however, I come to you from my AirBNB, in my nightie, with a wifi password that resembles a complicated Chinese mathematical conundrum. But I … The post Jane Austin in Cannes: first the annual salad of pointless verbiage… first appeared on More About Advertising.
Digiday
JUNE 16, 2024
Though there’ll likely be plenty of wheeling and dealing down on the Croisette this week, many big agencies devote just as much time at Cannes to reinforcing their client relationships as they do to securing new ones. French holding company Publicis Groupe plans to use the week to emphasize its AI expertise and entice its existing client roster to invest more heavily in the space.
More About Advertising
JUNE 16, 2024
Joe Corcoran is executive creative director of Anomaly London It feels like in the past year we have seen a lot more humour and warmth from brands and creatives. Lightening our moods through beautifully crafted comedy, or the uplifting beats of the 80s and 90s. And there’s absolutely nothing wrong with that, our industry is … The post Anomaly London ECD Joe Corcoran: my Top Tips for Cannes first appeared on More About Advertising.
Digiday
JUNE 16, 2024
Omnicom will announce today during Cannes Lions a strategic partnership with Amazon around its Amazon Ads service, Digiday has learned. It’s all part of the holding company’s multi-pronged Cannes approach to strike partnerships and deals with major ad-tech and platform players as it works to adjust its investment efforts for clients to the changing needs and actions of consumers.
Advertiser: ZoomInfo
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Rob Campbell
JUNE 16, 2024
After last weeks rollercoaster of posts – and mass of birthdays – I thought it was only fair to start this week with something chill. Something ‘easy’ to embrace and deal with. But life isn’t fair, which is why I’m going to start the week with the coldest piece of s**t I may have ever seen. And given I come from Nottingham and have worked in adland for 3+ decades, I’ve seen a lot of cold s**t in my time.
Digiday
JUNE 16, 2024
Thanks to Blockboard for sponsoring Digiday’s Cannes coverage this year and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers. Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping their clients. But 2024’s festival ushers in the feeling that influencers and creators — or at least the agencies that serve and support this increasingly imp
Digiday
JUNE 16, 2024
Increasingly, publishers are flocking to the Cannes Lions Festival in June as an opportunity to pack six months’ worth of face-to-face selling opportunities with marketers and agency heads into the span of a week. But it’s not enough to just be present in Cannes to turn those meetings into lucrative deals. Executives from all genres of media companies — ranging from Future to The Wall Street Journal — shared with Digiday the best practices they’ve learned from pitching their publications at Ca
Digiday
JUNE 16, 2024
To receive our daily Cannes briefing over email, please subscribe here. The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year. No, it hasn’t jumped the shark — rosé will still flow freely. But it’s now ground zero for major industry moves. Case in point: last year’s festival was the backdrop for attempts to rescue the beleaguered ad tech firm MediaMath, though a crucial deal ultimately f
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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