Adweek
SEPTEMBER 14, 2023
California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it's a legal matter about privacy, you can bet there are a.
AdExchanger
SEPTEMBER 14, 2023
Infillion announced it has officially closed its acquisition of MediaMath and intends to relaunch the DSP early next year. The post Infillion Is Gearing Up To Relaunch MediaMath Next Year appeared first on AdExchanger.
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Adweek
SEPTEMBER 14, 2023
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which.
AdExchanger
SEPTEMBER 14, 2023
Pacvue's Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media. The post Pacvue’s Melissa Burdick On How The AI Revolution Is Coming To Commerce appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 14, 2023
Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup between the Philadelphia Eagles and Minnesota Vikings, Amy McDevitt, head of sports brand partnerships for Amazon Ads, spoke with Adweek, previewing the.
Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 14, 2023
The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found.
Adweek
SEPTEMBER 14, 2023
Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process. Speaking at Brandweek.
Martech
SEPTEMBER 14, 2023
CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are most likely to say they have a beginner’s understanding of AI (30%) and least likely to say they have an advanced understanding (10%), according to the survey by the Marketing AI Institute and AI-driven conversational marketing platform Drift.
Adweek
SEPTEMBER 14, 2023
The future of brand building is "community first," Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. "You are co-creating with your audience--not treating them as guinea pigs but as partners." Brands building community was a theme that emerged at Adweek's annual marketing conference, this.
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AdExchanger
SEPTEMBER 14, 2023
Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger. The post Snowflake Touts Its Status As A Marketing And Ad Tech Power Player appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
"Man and woman stand at a crossroad." So reads the description for a photo on Getty Images, a go-to provider for stock imagery. With Shutterstock, they own or license hundreds of millions of photos and illustrations, sourced from millions of contributors, to agencies and their clients for use in ads, presentations and other materials. If.
AdExchanger
SEPTEMBER 14, 2023
Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents. The post Pinterest Pumps Out More Shoppable Ad Products appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners. Genius Sports is the exclusive distributor of the NFL's data and Next Gen Stats feeds to global media.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 14, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: I Saw the Sign appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen "for the next century and beyond.".
Martech
SEPTEMBER 14, 2023
Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a text generator. That’s just the top of this week’s roundup of AI-powered martech releases. Salesforce unveils Einstein Copilot, a chatbot for all its apps SAS embraces generative AI for marketing Amazon added generative AI to help sellers write product descriptions.
Adweek
SEPTEMBER 14, 2023
Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos. This time around, the brand is bringing attention to a body part not typically the focus.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
SEPTEMBER 14, 2023
Consider purple.space a new community for professionals to connect without hustle. Peer-to-peer support, brainstorming, community workshops, coaching, dailies and more. Distributed work doesn’t have to be disconnected work. Freelancing, creating, and leading can feel solitary, even lonely, but they don’t need to be. And most of all, we can get better.
Adweek
SEPTEMBER 14, 2023
Taco Bell's incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it'll be "a very different job" to the one he currently holds within the fast food restaurant chain.
AdExchanger
SEPTEMBER 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David The post Nielsen Switches CEOs; Why Advertisers Can’t Save Twitter appeared first on AdExchanger.
AdPulp
SEPTEMBER 14, 2023
Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today’s media culture. Sanders, a.k.a. Neon Deion, a.k.a. Coach Prime, is a sensation on the sideline, in the announcer’s booth, in the locker room, in a new Amazon Prime series, in his oldest […] The post Coach Prime and the Sanders Family Are On the Menu appeared first on Adpulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smart Insights
SEPTEMBER 14, 2023
Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we … The post How many businesses are using ChatGPT and AI for Marketing? appeared first on Smart Insights.
Digiday
SEPTEMBER 14, 2023
Hoping for more subscription revenue – and to lessen their reliance on advertising – Substack writers are bringing their podcasts to the platform. Monetizing their podcasts through subscriptions means that independent writers don’t have to worry about the ups and downs of the advertising market or ensure that their content is considered brand safe, four Substack writers told Digida y.
Smart Insights
SEPTEMBER 14, 2023
A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses … The post A framework for creating an effective retail strategy in 2024 appeared first on Smart Insights.
MNTN
SEPTEMBER 14, 2023
The dreaded cable blackout strikes again! The start of what was set to be one of the biggest sports seasons of the year was spoiled for some by another dispute between a cable provider and a content behemoth. But while this roadblock caused viewers to scramble to support their favorite teams, performance marketers rested easy — their ad strategies were already in the red zone.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPushup
SEPTEMBER 14, 2023
Better Ads Standards is a framework designed to make online ads better by ranking them based on user preferences. Learn more about how it works. Advertising is the internet’s currency. It is through ads that users can access valuable content, for free. However, with time, users are now starting to show their dissatisfaction with disruptive [.
Digiday
SEPTEMBER 14, 2023
As cultural moments increasingly stem from TikTok, General Mills’ Monsters Cereal brand hopes new, electronic dance music will help it go viral. Ahead of Halloween, the 52-year-old cereal brand is launching Carmella Creeper, a new zombie DJ and face of Carmella Creeper cereal that’s caramel apple flavored , with her own verified TikTok account featuring the single “Monster Mash Remix.
Exchange Wire
SEPTEMBER 14, 2023
Integral Ad Science (IAS) published a brand safety survey report, ‘The State of Brand in Thailand 2023 ’. The survey strives to understand what Thai consumers regard as brand-safe/unsafe content and the impact of the ad environment on their perception [.] The post IAS Publishes ‘The State of Brand in Thailand 2023’ Report appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 14, 2023
Canva has been developing AI technologies and integrations since 2019, rolling out its own tools for its marketing and creative organization users as well as integrating technology from Google and OpenAI. Even so, as the Australian design platform, founded in 2013, continues to build AI tools, it’s still figuring out how much its marketing efforts should call attention to its AI.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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