Adweek
JUNE 14, 2024
The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo's video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers. "Yahoo has been misdeclaring video inventory as in-stream," according to an email seen by.
The Ad Tech Blog
JUNE 14, 2024
Fake email generators contribute to improving digital advertising security by providing a layer of protection against fraudulent activities. They help in creating temporary email addresses that can be used to test and verify the security of digital advertising campaigns. This ensures that the actual user data remains secure and reduces the risk of data breaches.
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Adweek
JUNE 14, 2024
In these uncertain times--marred by political and economic turmoil, climate change and the rise of artificial intelligence--it's hard to know what to trust. Restaurant chain KFC offers a simple answer to the lost and fearful masses: Believe in chicken. The brand will launch its largest ever campaign in the U.K. today, with an ad premiering.
Martech
JUNE 14, 2024
Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 14, 2024
ADWEEK recently reported that Netflix will have five sponsorship packages for advertisers in its two upcoming NFL Christmas Day games. Now, it's time to break down the Xs and Os of the deals, according to detailed information from the streamer's pitch deck. As part of its ad opportunities with the games, the company's five sponsorship.
Seth Godin
JUNE 14, 2024
They serve different purposes. The fence near the train tracks is a boundary. You can go near it without risk. The electrified third rail, on the other hand, is a limit. If you touch it, you’re done. Boundaries can give us room to innovate and thrive. Budgets, schedules and specifications all exist to show us where the safe areas are. Sure, go to the edges and challenge the boundaries, that’s why they’re there.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 14, 2024
The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope
Adweek
JUNE 14, 2024
Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically thin-margin businesses--but it's not without challenges. Roundel, Target's retail media network, is headed to Cannes alongside numerous other major RMN.
Martech
JUNE 14, 2024
Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. 1. Warm it up The first rule of cold emailing? Avoid it if you can.
Adweek
JUNE 14, 2024
According to Mayo Clinic, the average American adult walks somewhere between 3,000 and 4,000 steps a day. That's a figure that would make veteran media executive Lou Paskalis little short of Superman. "My record is 28,000 steps in one day, according to my Apple watch," said Paskalis, chief strategy officer of Ad Fontes Media. What.
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More About Advertising
JUNE 14, 2024
KFC’s new campaign shares a simple message. When AI, the cost of living, extreme weather, online trolls, shrinkflation and politics make the world an uncertain place, KFC wants us to know that there’s one thing we can rely on: chicken. It’s all brought to us in Mother’s inimitable style. Michael Jackson’s “Thriller” meets T-Mobile’s “flashmob”, … The post You gotta have faith – in chicken.
AdExchanger
JUNE 14, 2024
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence. The post Nope, We Haven’t Hit Peak Retail Media Yet appeared first on AdExchanger.
Smart Insights
JUNE 14, 2024
An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to … The post RACE digital marketing strategy example appeared first on Smart Insights.
AdExchanger
JUNE 14, 2024
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With increasing fragmentation across the digital media landscape, marketers end up chasing audiences with campaigns running across multiple DSPs and supply sources. This approach adds logistical burdens while making it difficult to quantify incremental reach, measure […] The post Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience appeared first on AdExchang
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JUNE 14, 2024
Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction of its workforce, according to multiple people that have been terminated. It’s not clear how many have been let go this year. The New York-based agency began letting go staffers around mid-2023 up until this year, according to a source that worked there for more than seven years.
Ad Monsters
JUNE 14, 2024
Members of the LGBTQIA+ community still face discrimination and bias, making Pride Month an important time of year for championing queer voices. However, some companies have participated in sharing rainbow logos without working to foster inclusion or promote LGBTQIA+ causes. To be good allies, companies must do the work all year. We spoke with Phil Schraeder, CEO of GumGum, for ideas on how to achieve this.
Digiday
JUNE 14, 2024
The Trade Desk and Yahoo are entering the eleventh hour of crisis talks concerning how the latter labels its media inventory in a dispute that could result in the former party cutting advertisers’ access to Yahoo’s video content. The industry’s largest independent demand-side platform began notifying media buying teams of such concerns and stating that it would cut open marketplace access to Yahoo’s video inventory if the issue were not resolved by June 17.
Ad Monsters
JUNE 14, 2024
Members of the LGBTQIA+ community still face discrimination and bias, making Pride Month an important time of year for championing queer voices. However, some companies have participated in sharing rainbow logos without working to foster inclusion or promote LGBTQIA+ causes. To be good allies, companies must do the work all year. We spoke with Phil Schraeder, CEO of GumGum, for ideas on how to achieve this.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
JUNE 14, 2024
While Cannes is sure to be full of great panels, speakers and meetings, the juiciest conversations are often saved for off-stage – whether at a beach party, a yacht, or the VideoWeek Villa. VideoWeek asked our partners what topics they expect to dominate off-stage conversations this year at Cannes. Andrew Grosso, Co-founder & CPO, Pickaxe Foundry With the Olympics on the horizon, and the United States suddenly good at cricket, how to relate to and work with the sports market is going
More About Advertising
JUNE 14, 2024
Somebody had to do it: Adidas has used The Beatles’ “Hey Jude” as the soundtrack to an ad about Jude Bellingham. Can the 20 year-old midfielder take a sad song and make it better? Former England players like David Beckham, Frank Lampard and Ian Wright are hoping he can. So are Stormzy and a whole … The post Hye Jude, no pressure. Adidas puts England expectations on Bellingham first appeared on More About Advertising.
Exchange Wire
JUNE 14, 2024
Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers. The new offerings extend Teads’ ability to [.] The post Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers appeared first on ExchangeWire.com.
More About Advertising
JUNE 14, 2024
Elsa Rakotoson (founder, executive producer) and Stan Bertin (executive producer) at Paris creative agency Frenzy, which has worked with clients including Sephora, Lacoste and Dior. Micheal CeraVe / Ogilvy Stan : For the laugh. I love the stupidity of this great idea, in a good way I mean. Michael Cera’s offbeat humor is unique. Also, … The post Top Tips for Cannes: Bertin and Rakotoson of Paris agency Frenzy first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
JUNE 14, 2024
59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media. Unified Shopper Media promises to transform how brands [.] The post 59A Launches Unified Shopper Media & the 59A Shopper Index appeared first on ExchangeWire.com.
More About Advertising
JUNE 14, 2024
I always feel like bowing down and kissing the feet of those campaigns that entertain on scale. Those seemingly silly ideas that have been properly followed through. Because silly is a tough sell. Harder than emotional and inspirational. Even harder than revolution and anger. Asking serious marketing people, at serious companies, to pump serious time … The post Wonderhood Studios CCO Aidan McClure : my Top Tips for Cannes first appeared on More About Advertising.
Exchange Wire
JUNE 14, 2024
This week on The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%; The Latest News in Today’s MadTech Daily Podcast Ad networks, more and more by the week: firstly, Google announced the launch of Google TV network [.] The post The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9% appeared first on ExchangeWire.com.
More About Advertising
JUNE 14, 2024
Football makes cynics of most of us with its endless wrangles, unspeakable owners and relentless pursuit of money over glory (or even sport.). Budweiser is a brand that also divides opinion from time to time but they’ve scored with this one for the Euros. Geoff Hurst is the only survivor of England’s 1966 World Cup … The post Budweiser finds the right Euros formula with hero Hurst first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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