Martech
OCTOBER 9, 2024
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the latest developments in a lengthy and ongoing legal battle. Some of the suggestions are raising alarms about their potential impact beyond the scope of the case.
Adweek
OCTOBER 9, 2024
2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did.
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Martech
OCTOBER 9, 2024
Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.
Adweek
OCTOBER 9, 2024
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers' pre-purchase actions and behavior.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 9, 2024
Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including agents and copilots across its platform, as well as a new voice agent able to converse with customers. The announcements came at the Zendesk AI Summit in New York City today. Combining AI and human agents. Zendesk will make AI agents available across all digital channels.
Adweek
OCTOBER 9, 2024
For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK. That's been compounded by Google's July announcement that the company would not, in fact, deprecate.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
OCTOBER 9, 2024
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an "innovation company" that uses artificial intelligence, spatial computing, and other immersive technologies to power its solutions for commerce, community, and digital media. Infinite Reality said its acquisition of Zappar better positions it to reshape.
The Ad Tech Blog
OCTOBER 9, 2024
Introduction Implementing federated learning in ad tech presents unique challenges that require innovative solutions. This article explores the key challenges and potential solutions for integrating federated learning into advertising technology platforms. Overview of Federated Learning Challenges Key Points Data Privacy: Ensuring user data remains private and secure.
Adweek
OCTOBER 9, 2024
Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores. The new technology is part of Walmart's broader "adaptive retail" strategy aimed at incorporating technology into the customer experience. The retail giant said the goal is to create "hyper-personalized, convenient, and engaging shopping experiences" across Walmart and Sam's Club.
AdExchanger
OCTOBER 9, 2024
CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I […] The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger.
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Adweek
OCTOBER 9, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of September 30, 2024. While the evening news broadcasts may not have seen a bounce from last week's CBS News vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance, the cable news nets did enjoy a boost for their.
Martech
OCTOBER 9, 2024
You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast enough. Sound familiar? The real issue is your teams aren’t aligned. With no sign of competition letting up, this disconnect means missed opportunities. To drive real revenue growth, sales and marketing need to work together.
Adweek
OCTOBER 9, 2024
KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth for Spurs games, filling the role previously held by longtime announcer Bill Land who recently announced his retirement. Tobey will.
AdExchanger
OCTOBER 9, 2024
End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored […] The post Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
OCTOBER 9, 2024
Qantas Airways has long called itself the "spirit of Australia," and its brand is intertwined with the nation's identity. Now it's hoping to translate that equity internationally through its most significant marketing push in North America in a decade. The airline launched its first brand campaign for the North American market in 10 years with.
Martech
OCTOBER 9, 2024
HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.
Adweek
OCTOBER 9, 2024
Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L'Oreal Groupe's Maybelline NY and CeraVe, and Capital One would be sponsors for the 50th season of SNL. And on Tuesday during a panel.
AdExchanger
OCTOBER 9, 2024
The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop […] The post HUMAN Raises $50 Million To Build A Deterministic ID For Attribution appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 9, 2024
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Early in my career, I sat in a job interview for an entertainment writer position when the senior editor hit me with a question I'll never forget: "Do.
Ad Monsters
OCTOBER 9, 2024
Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. Media entities are navigating a challenging landscape characterized by declining profits and the continuing phaseout of third-party cookies.
Adweek
OCTOBER 9, 2024
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could bring. One such meteorologist is John Morales from WTVJ, NBC's local affiliate in Miami. On Monday, Morales visibly teared up while providing.
More About Advertising
OCTOBER 9, 2024
In the manner of Dr Michael Mosley’s Just One Thing BBC series, The World Wildlife Fund and Uncommon are “prescribing” a daily dose of nature to the UK. The new campaign is based on the idea that just 20 minutes per day is enough to make a positive impact on our mental health. The instantly … The post Uncommon brings the ‘great outdoors’ into urban spaces for WWF first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
OCTOBER 9, 2024
The Independent reported strong growth in operating profit for 2023 on revenue that was flat year-on-year.
AdExchanger
OCTOBER 9, 2024
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million. The post It’s Grimace Versus Gritty; Zeta Global Strikes Again appeared first on AdExchanger.
Adweek
OCTOBER 9, 2024
With Hurricane Milton bearing down on Florida, former KWTV reporter Anjelicia Bruton spoke with her former station about what its like covering hurricanes. "This past week's been just like crazy preparations," Bruton said. She works for WTSP in Tampa where Milton is expected to hit hardest. She covered numerous tornadoes in her time with the.
AdExchanger
OCTOBER 9, 2024
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith […] The post Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To appeared
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
OCTOBER 9, 2024
The work of celebrated artist Jeff Koons has spread to the far corners of the world, including a recent sports-themed group show pegged to the 2024 Summer Olympics in Paris and solo exhibits in Italy, Qatar, and Greece. But his inflatable sculptures and technicolor paintings have never been gathered in one place before, which had.
AdExchanger
OCTOBER 9, 2024
There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, Walmart and Temu are fighting to be the most cost-effective manufacturers and distributors of relatively low-cost merchandise to people’s doorsteps within a day or two. Not to mention free returns. Consumers like this trend, because they’re getting cheap […] The post Mid-Tier Ecommerce Marketplaces Are Trying – And Failing – To Make The Numbers Work appeared first on AdExc
Adweek
OCTOBER 9, 2024
NBC News correspondent Blayne Alexander is returning from maternity leave this week for a full-time role on Dateline, the network's long-running and seemingly ubiquitous true crime program.
Ad Tech Daily
OCTOBER 9, 2024
Simplifies Workflow Efficiencies & Optimizes QR Code Performance NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimize QR codes across CTV, digital […] The post Innovid Launches In-Platform Solution for QR Code Creation, Delivery,
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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