Adweek
OCTOBER 9, 2024
For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK. That's been compounded by Google's July announcement that the company would not, in fact, deprecate.
The Ad Tech Blog
OCTOBER 9, 2024
Introduction Implementing federated learning in ad tech presents unique challenges that require innovative solutions. This article explores the key challenges and potential solutions for integrating federated learning into advertising technology platforms. Overview of Federated Learning Challenges Key Points Data Privacy: Ensuring user data remains private and secure.
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Adweek
OCTOBER 9, 2024
2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did.
AdExchanger
OCTOBER 9, 2024
CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I […] The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 9, 2024
Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores. The new technology is part of Walmart's broader "adaptive retail" strategy aimed at incorporating technology into the customer experience. The retail giant said the goal is to create "hyper-personalized, convenient, and engaging shopping experiences" across Walmart and Sam's Club.
AdExchanger
OCTOBER 9, 2024
End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored […] The post Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 9, 2024
In the manner of Dr Michael Mosley’s Just One Thing BBC series, The World Wildlife Fund and Uncommon are “prescribing” a daily dose of nature to the UK. The new campaign is based on the idea that just 20 minutes per day is enough to make a positive impact on our mental health. The instantly … The post Uncommon brings the ‘great outdoors’ into urban spaces for WWF first appeared on More About Advertising.
Adweek
OCTOBER 9, 2024
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers' pre-purchase actions and behavior.
Ad Monsters
OCTOBER 9, 2024
Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. Media entities are navigating a challenging landscape characterized by declining profits and the continuing phaseout of third-party cookies.
Adweek
OCTOBER 9, 2024
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an "innovation company" that uses artificial intelligence, spatial computing, and other immersive technologies to power its solutions for commerce, community, and digital media. Infinite Reality said its acquisition of Zappar better positions it to reshape.
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Martech
OCTOBER 9, 2024
Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.
Adweek
OCTOBER 9, 2024
KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth for Spurs games, filling the role previously held by longtime announcer Bill Land who recently announced his retirement. Tobey will.
Seth Godin
OCTOBER 9, 2024
But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to do something, we’re choosing not to do something else.
Adweek
OCTOBER 9, 2024
Qantas Airways has long called itself the "spirit of Australia," and its brand is intertwined with the nation's identity. Now it's hoping to translate that equity internationally through its most significant marketing push in North America in a decade. The airline launched its first brand campaign for the North American market in 10 years with.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 9, 2024
The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop […] The post HUMAN Raises $50 Million To Build A Deterministic ID For Attribution appeared first on AdExchanger.
Adweek
OCTOBER 9, 2024
The FCC has responded to the Florida State Department of Health after it sent a cease and desist letter to Tampa station WFLA and also WCJB in Gainesville demanding they stop airing an abortion rights ad. FCC chairwoman Jessica Rosenworcel issued a statement saying, in part, "Threats against broadcast stations for airing content that conflicts.
Ad Tech Daily
OCTOBER 9, 2024
Simplifies Workflow Efficiencies & Optimizes QR Code Performance NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimize QR codes across CTV, digital […] The post Innovid Launches In-Platform Solution for QR Code Creation, Delivery,
Adweek
OCTOBER 9, 2024
Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L'Oreal Groupe's Maybelline NY and CeraVe, and Capital One would be sponsors for the 50th season of SNL. And on Tuesday during a panel.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 9, 2024
There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, Walmart and Temu are fighting to be the most cost-effective manufacturers and distributors of relatively low-cost merchandise to people’s doorsteps within a day or two. Not to mention free returns. Consumers like this trend, because they’re getting cheap […] The post Mid-Tier Ecommerce Marketplaces Are Trying – And Failing – To Make The Numbers Work appeared first on AdExc
Adweek
OCTOBER 9, 2024
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Early in my career, I sat in a job interview for an entertainment writer position when the senior editor hit me with a question I'll never forget: "Do.
AdExchanger
OCTOBER 9, 2024
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith […] The post Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To appeared
Adweek
OCTOBER 9, 2024
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could bring. One such meteorologist is John Morales from WTVJ, NBC's local affiliate in Miami. On Monday, Morales visibly teared up while providing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 9, 2024
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million. The post It’s Grimace Versus Gritty; Zeta Global Strikes Again appeared first on AdExchanger.
Adweek
OCTOBER 9, 2024
With Hurricane Milton bearing down on Florida, former KWTV reporter Anjelicia Bruton spoke with her former station about what its like covering hurricanes. "This past week's been just like crazy preparations," Bruton said. She works for WTSP in Tampa where Milton is expected to hit hardest. She covered numerous tornadoes in her time with the.
PubMatic
OCTOBER 9, 2024
PubMatic is excited to announce leadership additions to its U.S. team, which will drive our strategic direction, capitalize on growth opportunities, and enhance our celebrated customer service. Publisher Solutions Team Alex Herguth joined PubMatic on October 2nd as VP of Publisher Development and is responsible for driving PubMatic’s publisher account acquisition efforts.
Adweek
OCTOBER 9, 2024
The work of celebrated artist Jeff Koons has spread to the far corners of the world, including a recent sports-themed group show pegged to the 2024 Summer Olympics in Paris and solo exhibits in Italy, Qatar, and Greece. But his inflatable sculptures and technicolor paintings have never been gathered in one place before, which had.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Tech Daily
OCTOBER 9, 2024
Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads. From Q1 2023 through Q2 2024, Emplifi’s data shows TikTok […] The post Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels appeared first o
Adweek
OCTOBER 9, 2024
The New York Times is making a bigger play into online gaming. On Tuesday, the paper began beta testing a new puzzle called Zorse, Semafor has learned. It will be a "phrase-guessing game where every puzzle is a mashup of two phrases," the company confirmed in a statement.
Digiday
OCTOBER 9, 2024
This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. ‘We can’t give away our content for free’ Publishers’ anti-crawler status, Hearst’s OpenAI deal, SearchGPT’s rev-share outlook and more ‘We can’t give away our content for free’ “It’s sort of like the Facebook days.
Adweek
OCTOBER 9, 2024
NBC News correspondent Blayne Alexander is returning from maternity leave this week for a full-time role on Dateline, the network's long-running and seemingly ubiquitous true crime program.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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