Adweek
OCTOBER 17, 2024
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy--it's inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the.
VideoWeek
OCTOBER 17, 2024
The debate around principal media trading , a practice whereby agencies buy inventory from media owners at discounted rates, then sell the media onto their clients at a markup, has flared up again over the past year. Part of this resurgence stemmed from a report released by advertiser trade association the ANA, which found that many marketers don’t really understand what it is, and don’t know whether it’s part of their media activity or not.
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Adweek
OCTOBER 17, 2024
The independent news publisher 1440 said that it surpassed four million free subscribers on Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 Topics. The newsletter curates news coverage from across a variety of topics like politics, business, and science and is on track to record its third.
Exchange Wire
OCTOBER 17, 2024
News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [.] The post Digest: Uber in for Expedia? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 17, 2024
"God, it is insane that I have a career," Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. "It is borderline nuts." Ohanian is known to most as co-founder of Reddit, founder of venture capital firm Seven Seven Six, founder of big-bucks women's.
AdExchanger
OCTOBER 17, 2024
Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call. The post Netflix Predicts Ad Revenue Will Double Next Year appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
OCTOBER 17, 2024
Why are we more likely to get tasks done than to take on new initiatives? Checking something off a to-do list requires far less emotional energy than adding something to the list was in the first place. As is often the case, “resistance” is the answer. It’s easy to type a book, hard to write one. That’s because writing one involves making choices.
Adweek
OCTOBER 17, 2024
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of new clients and partnerships. BarkleyOKRP Independent BarkleyOKRP was named agency of record for global aviation company Signature Aviation.
AdExchanger
OCTOBER 17, 2024
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025? The post Curation Critics Cry Foul; Hot Ad Market Trends For 2025 appeared first on AdExchanger.
Adweek
OCTOBER 17, 2024
Milwaukee ABC affiliate WISN has announced a new weekday evening anchor lineup that starts November 11, 2024. Blake Eason will be the co-anchor of the station's 5 and 10 p.m. newscasts, alongside current WISN 12 co-anchors Kristin Pierce and Diana Gutierrez. "Blake is an accomplished journalist and talented storyteller with a wide breadth of experience.
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Martech
OCTOBER 17, 2024
Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way to treat people, but the alternatives are scary — either not collecting the data, or letting people know what we’re doing. Egads. They’ll freak out, won’t they?
Adweek
OCTOBER 17, 2024
A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and placed alongside sister agency Grey within the AKQA Group in 2020. WPP said it will reveal its plans.
Ad Tech Daily
OCTOBER 17, 2024
Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals. GFR Media has integrated not only better ad management solutions but also more efficient formats for advertisers with the help of Caroda, a company […] The post GFR Media Uses Caroda to Better Video Ad Management appeared first on Ad Tech Daily.
Adweek
OCTOBER 17, 2024
The epiphany of the 2010s technological era was that people are streams of data. Likes, dislikes, families, friends, hobbies, jobs--everything that makes up a full life is just data awaiting capture, now amenable to all kinds of sophisticated techniques to maximize the likelihood of a desired action. In 2024, it's rare that a corporation isn't.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
PubMatic
OCTOBER 17, 2024
The connected TV (CTV) space continues to grow with no signs of stopping. According to MAGNA, global open internet CTV spend is expected to grow by 14% annually between 2023-2027. As consumers continue to cut the cord and gravitate toward streaming, publishers must adapt and optimize their strategies to fully capitalize on the momentum we’re seeing in CTV advertising.
Adweek
OCTOBER 17, 2024
Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with independent agency BarkleyOKRP on an artificial-intelligence-powered campaign. The campaign, "Unfinished Legacies," uses AI and deepfake technology to re-create the images, voices.
AdExchanger
OCTOBER 17, 2024
You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk. The post What Would Local TV Broadcasters Do If It Weren’t For Political Advertising Revenue?
Adweek
OCTOBER 17, 2024
Unrivaled, the new three-on-three basketball league co-founded by Women's National Basketball Association stars Napheesa Collier and Breanna Stewart, has a TV rights deal. It reached a multiyear deal with TNT Sports, and the league will have its games broadcast on TNT and TruTV and streamed on Max, the network announced Wednesday. (The Athletic) Six teams.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 17, 2024
Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical tools for programmatic publishers. And as the Google ad tech antitrust trial showed, tweaking price floors can raise the ire of publishers. But many publishers don’t know how best to revamp their auction strategies to […] The post What Publishers Need To Know About Floor Pricing appeared first on AdExchanger.
Adweek
OCTOBER 17, 2024
Former Las Vegas county politician Robert Telles was sentenced Wednesday to serve at least 28 years in Nevada state prison for the murder of Jeff German, a local journalist who had written critically about him. (Axios) A judge invoked sentencing enhancements for use of a deadly weapon and the age of the reporter to add.
Digiday
OCTOBER 17, 2024
AI is center stage across plenty of marketing-related discussions, but it was only a supporting actor at the fall Digiday Media Buying Summit, which wrapped on Thursday in Palm Springs, Calif. Onstage and off- at the three-day event, media agency execs discussed the potential of machine learning and generative AI. However, they also confessed to plenty of healthy skepticism.
Adweek
OCTOBER 17, 2024
Vox Media publisher Eater launched its first mobile application Wednesday, adding another surface area to the rapidly expanding universe of the nearly 20-year-old publisher.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
OCTOBER 17, 2024
UK marketing budgets have been largely frozen during Q3 2024, according the the latest IPA Bellwether Report, as marketers cautiously await the Government’s autumn budget on 30th October. There was good news for the main media category however, with advertisers increasing their budgets for big-ticket video campaigns. The report paints a chilly picture for UK marketing activity in the latest quarter.
Adweek
OCTOBER 17, 2024
For the past several years, The Washington Post sat out the deal fervor that swept through much of the media industry. New CEO Will Lewis appears interested in changing that.
Martech
OCTOBER 17, 2024
Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach. A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product.
Adweek
OCTOBER 17, 2024
The promise of hope came through the endorphin-boosting rush of modern-day correspondence--Twitter direct messages, Facebook Messenger--with no hint of the pain and disappointment to come.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Badger
OCTOBER 17, 2024
ASIN stands for Amazon Standard Identification Number — a unique 10-character code used to identify products on Amazon and keep. Read More What is ASIN? Understanding and Using Amazon’s Unique Identifier The post What is ASIN? Understanding and Using Amazon’s Unique Identifier appeared first on Ad Badger.
Adweek
OCTOBER 17, 2024
Boston Celtics and Philadelphia Phillies fans will soon be able to watch their teams' games on NBCUniversal's Peacock streaming service. The entertainment company plans to add its regional sports channels to Peacock as soon as early 2025, according to people familiar with the plans. (WSJ) The four NBC Sports networks that will be added have.
More About Advertising
OCTOBER 17, 2024
Ajaz Ahmed (below) is stepping down as CEO of WPP’s AKQA Group, which now includes Grey. Ahmed founded AKQA, arguably the world’s best and most creative big digital agency, 30 years ago. WPP bought AKQA, then an international network, for a reported £300m in 2012. WPP chief technology officer Stephen Pretorious takes over in the … The post Founder Ajaz Ahmed steps down at WPP’s AKQA first appeared on More About Advertising.
Adweek
OCTOBER 17, 2024
The extreme weather event that was Hurricane Milton could not match the draw of a vice presidential debate. Unlike the morning and evening news broadcasts, the three major cable networks all experienced week-to-week declines in total viewers and the adults 25-through-54 demographic during primetime. (TVNewser) ABC News' Good Morning America widened its total viewer gap.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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