Adweek
OCTOBER 17, 2024
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy--it's inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the.
Martech
OCTOBER 17, 2024
Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults in the U.S. feel lonely and have a sense of disconnection from friends, family, and/or the world. Additionally, loneliness continues to rise across all age groups. This and the emergence of gen AI have resulted in a rapidly growing industry of AI-powered companions you can talk to.
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Adweek
OCTOBER 17, 2024
A 30-second Geico ad called "Horror Movie" needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain--a prototypical axe murderer--had to speak volumes without a single word of dialogue. It wasn't until the final moments of filming--and the final.
Martech
OCTOBER 17, 2024
Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach. A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 17, 2024
The independent news publisher 1440 said that it surpassed four million free subscribers on Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 Topics. The newsletter curates news coverage from across a variety of topics like politics, business, and science and is on track to record its third.
Seth Godin
OCTOBER 17, 2024
Why are we more likely to get tasks done than to take on new initiatives? Checking something off a to-do list requires far less emotional energy than adding something to the list was in the first place. As is often the case, “resistance” is the answer. It’s easy to type a book, hard to write one. That’s because writing one involves making choices.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 17, 2024
Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call. The post Netflix Predicts Ad Revenue Will Double Next Year appeared first on AdExchanger.
Adweek
OCTOBER 17, 2024
Emma Grede wants to build brands that solve problems. Part of her business savviness comes from her ties with celebrity-based brands. She is the CEO of Good American, an inclusive fashion brand she co-founded with Khloe Kardashian. She is also a founding partner of Kim Kardashian-backed Skims and co-founder of Kris Kardashian's Safely. The celebrity.
VideoWeek
OCTOBER 17, 2024
The debate around principal media trading , a practice whereby agencies buy inventory from media owners at discounted rates, then sell the media onto their clients at a markup, has flared up again over the past year. Part of this resurgence stemmed from a report released by advertiser trade association the ANA, which found that many marketers don’t really understand what it is, and don’t know whether it’s part of their media activity or not.
Adweek
OCTOBER 17, 2024
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of new clients and partnerships. BarkleyOKRP Independent BarkleyOKRP was named agency of record for global aviation company Signature Aviation.
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Ad Tech Daily
OCTOBER 17, 2024
Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals. GFR Media has integrated not only better ad management solutions but also more efficient formats for advertisers with the help of Caroda, a company […] The post GFR Media Uses Caroda to Better Video Ad Management appeared first on Ad Tech Daily.
Adweek
OCTOBER 17, 2024
"Curation" has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it's cracked up to be. Curation tech--from either buying and selling platforms like Index Exchange and The Trade Desk or third-party data-focused firms like Audigent and others--creates a package of publishers and data to execute.
AdExchanger
OCTOBER 17, 2024
You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk. The post What Would Local TV Broadcasters Do If It Weren’t For Political Advertising Revenue?
Adweek
OCTOBER 17, 2024
The epiphany of the 2010s technological era was that people are streams of data. Likes, dislikes, families, friends, hobbies, jobs--everything that makes up a full life is just data awaiting capture, now amenable to all kinds of sophisticated techniques to maximize the likelihood of a desired action. In 2024, it's rare that a corporation isn't.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 17, 2024
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025? The post Curation Critics Cry Foul; Hot Ad Market Trends For 2025 appeared first on AdExchanger.
Adweek
OCTOBER 17, 2024
Milwaukee ABC affiliate WISN has announced a new weekday evening anchor lineup that starts November 11, 2024. Blake Eason will be the co-anchor of the station's 5 and 10 p.m. newscasts, alongside current WISN 12 co-anchors Kristin Pierce and Diana Gutierrez. "Blake is an accomplished journalist and talented storyteller with a wide breadth of experience.
AdExchanger
OCTOBER 17, 2024
Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical tools for programmatic publishers. And as the Google ad tech antitrust trial showed, tweaking price floors can raise the ire of publishers. But many publishers don’t know how best to revamp their auction strategies to […] The post What Publishers Need To Know About Floor Pricing appeared first on AdExchanger.
Adweek
OCTOBER 17, 2024
A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and placed alongside sister agency Grey within the AKQA Group in 2020. WPP said it will reveal its plans.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
OCTOBER 17, 2024
News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [.] The post Digest: Uber in for Expedia? appeared first on ExchangeWire.com.
Adweek
OCTOBER 17, 2024
Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with independent agency BarkleyOKRP on an artificial-intelligence-powered campaign. The campaign, "Unfinished Legacies," uses AI and deepfake technology to re-create the images, voices.
Digiday
OCTOBER 17, 2024
AI is center stage across plenty of marketing-related discussions, but it was only a supporting actor at the fall Digiday Media Buying Summit, which wrapped on Thursday in Palm Springs, Calif. Onstage and off- at the three-day event, media agency execs discussed the potential of machine learning and generative AI. However, they also confessed to plenty of healthy skepticism.
Adweek
OCTOBER 17, 2024
Unrivaled, the new three-on-three basketball league co-founded by Women's National Basketball Association stars Napheesa Collier and Breanna Stewart, has a TV rights deal. It reached a multiyear deal with TNT Sports, and the league will have its games broadcast on TNT and TruTV and streamed on Max, the network announced Wednesday. (The Athletic) Six teams.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
PubMatic
OCTOBER 17, 2024
The connected TV (CTV) space continues to grow with no signs of stopping. According to MAGNA, global open internet CTV spend is expected to grow by 14% annually between 2023-2027. As consumers continue to cut the cord and gravitate toward streaming, publishers must adapt and optimize their strategies to fully capitalize on the momentum we’re seeing in CTV advertising.
Adweek
OCTOBER 17, 2024
The promise of hope came through the endorphin-boosting rush of modern-day correspondence--Twitter direct messages, Facebook Messenger--with no hint of the pain and disappointment to come.
Digiday
OCTOBER 17, 2024
Amit Nigam, svp, product, PebblePost In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge: finding more people who look like their most loyal customers. Prospecting is getting more difficult, and marketers know that going with the same approach isn’t efficiently growing their brand’s customer base.
Adweek
OCTOBER 17, 2024
The New York offices of Mediaite and Law & Crime Network were robbed over the weekend, the outlets reported Wednesday.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 17, 2024
This story was originally published on sister site, Modern Retail. Almost four years ago, Walmart started a new division called Walmart Data Ventures to capitalize on its customer and inventory data. Through this, it created the Walmart Luminate platform to assist both the retailer and its suppliers in understanding the ways people shop and how products move through its network.
Adweek
OCTOBER 17, 2024
Vox Media publisher Eater launched its first mobile application Wednesday, adding another surface area to the rapidly expanding universe of the nearly 20-year-old publisher.
VideoWeek
OCTOBER 17, 2024
UK marketing budgets have been largely frozen during Q3 2024, according the the latest IPA Bellwether Report, as marketers cautiously await the Government’s autumn budget on 30th October. There was good news for the main media category however, with advertisers increasing their budgets for big-ticket video campaigns. The report paints a chilly picture for UK marketing activity in the latest quarter.
Adweek
OCTOBER 17, 2024
Former Las Vegas county politician Robert Telles was sentenced Wednesday to serve at least 28 years in Nevada state prison for the murder of Jeff German, a local journalist who had written critically about him. (Axios) A judge invoked sentencing enhancements for use of a deadly weapon and the age of the reporter to add.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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