Adweek
NOVEMBER 5, 2024
Brian Williams didn't travel over the rainbow to return to the anchor's chair--just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news programming on Tuesday when Election Night Live with Brian Williams debuted on Prime Video at 5 p.m. ET. And Williams was well-aware.
Ad Rants
NOVEMBER 5, 2024
In the highly competitive world of e-commerce, building a recognizable and trustworthy brand is crucial for success. With an overwhelming number of online stores vying for attention, businesses need innovative strategies to stand out. Guest posting is a highly effective approach that has proven its worth over time. This method involves contributing content to other websites in your niche, and it offers tremendous potential for boosting your brand's visibility, authority, and reach.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 5, 2024
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data.
Ad Rants
NOVEMBER 5, 2024
The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. The modern consumer demands more than just a product or service; instead, they value experiences that resonate with their personal values and needs.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 5, 2024
Ogilvy One has been named the new CRM agency for tax preparation and financial services company H&R Block. Ogilvy One will be responsible for creating valuable customer relationships by design for H&R Block. The Lacek Group, an Ogilvy One company based in Minneapolis, will lead the efforts, working in partnership with a team at Ogilvy.
Seth Godin
NOVEMBER 5, 2024
There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things down. Resilient power builds things up.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
IAB Tech Lab
NOVEMBER 5, 2024
Finalizing the Accountability Platform, which is designed to foster transparency and trust within the digital advertising ecosystem. The post Announcing the finalized Accountability Platform appeared first on.
Adweek
NOVEMBER 5, 2024
A janitor's coworkers give him the chance to show off his secret talent in Amazon's heartwarming holiday ad, which emphasizes the joy that a simple act of thoughtfulness can bring. "Midnight Opus" follows a janitor at a theater, who often sings the classic 1965 Burt Bacharach and Hal David song "What the World Needs Now.
Exchange Wire
NOVEMBER 5, 2024
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [.] The post IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends appeared first on ExchangeWire.com.
Adweek
NOVEMBER 5, 2024
It's the most wonderful time of the (election) year. Steve Kornacki is bringing his much-loved state-by-state breakdown prowess to Election Night coverage on MSNBC and NBC News. And if you somehow still doubt Kornacki's popularity with news junkies, TVNewser saw his rock star status cemented at an MSNBC Live event in Brooklyn in early September.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
NOVEMBER 5, 2024
Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.
Adweek
NOVEMBER 5, 2024
I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. LinkedIn then made a significant monetization move by introducing.
AdExchanger
NOVEMBER 5, 2024
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for […] The post Programmatic Audio Is A Tough Market.
Adweek
NOVEMBER 5, 2024
Embarc, a fast-growing dispensary chain based in California, has launched a parody website that takes its cues from The Onion, aiming to diffuse some of the tension around today's divisive presidential election. Fake news stories on the platform called Potlitico include: "Candidates blaze their way onto popular podcasts, prove just how 'chill' they really are,".
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 5, 2024
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place. On Monday, Google and the Department of Justice submitted their respective findings of fact (FOF), which is a legal document that clearly outlines the material […] The post Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments appeared first on AdExchanger.
Adweek
NOVEMBER 5, 2024
Deliveroo's chief global marketing and product officer, Adam Bishop, has left the business, ADWEEK has confirmed. The exec arrived at the London-headquartered food delivery app in 2021 as vp of its media, e-commerce, and global partnerships division. By 2022, he had been named vp of advertising, responsible for expanding its growing retail media network.
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.
Adweek
NOVEMBER 5, 2024
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they're missing big opportunities. Digital Turbine sponsored a panel at ADWEEK's Mediaweek event in New York.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 5, 2024
In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time.
Adweek
NOVEMBER 5, 2024
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data.
AdExchanger
NOVEMBER 5, 2024
With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though. The post How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers appeared first on AdExchanger.
Adweek
NOVEMBER 5, 2024
The erosion of identity over the past couple of years--spurred by Apple's move to allow iPhone users to opt out of having their internet usage tracked--brought with it a whole host of challenges, said Alex Boras, president of advertising platform Blis. "We are accessible all the time," Boras said. "We always have a screen, whether.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
NOVEMBER 5, 2024
Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns. With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning. While AI has posed new dangers for election misinformation — something companies and governments have been all sought to detect and prevent — LLMs and ML were put to u
Adweek
NOVEMBER 5, 2024
When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number has since ballooned to over 200. McGahee sat down with WPP-owned Wavemaker's U.S. head of commerce, Briana Finelli, and ADWEEK deputy editor of retail media and commerce, Lauren Johnson, for a.
Exchange Wire
NOVEMBER 5, 2024
Teads, the global media platform, today (November 5th, 2024) introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — [.] The post Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner appeared first on ExchangeWire.com.
Adweek
NOVEMBER 5, 2024
Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue. Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
NOVEMBER 5, 2024
Picnic, the leading quality media platform, recently announced the launch of its inaugural Media Quality Report, an annual report aimed at defining and measuring media quality in the digital advertising ecosystem. As part of this report, Picnic today (November 5th, [.] The post Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic – Yahoo Top the List appeared first on ExchangeWire.com.
Adweek
NOVEMBER 5, 2024
McCann Worldgroup has promoted Emiliano Gonzalez De Pietri to global creative partner, global brands, up from McCann Spain chief creative officer. De Pietri will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Both are based in the network's Madrid office, which is becoming a major global hub, led by CEO.
Digiday
NOVEMBER 5, 2024
Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be even more if its ad tech were better positioned. Amazon’s ads business has flourished in spite of its ad tech over the years — not because of it. However, that could soon change. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Adweek
NOVEMBER 5, 2024
On Friday, Scott Jones at FTVLive reported that Gray cut staff at some of its smaller stations. We asked Gray about it, but got the "we don't talk about personnel matters" line. However, at KEYC in Mankato, Minnesota, which reportedly lost nearly half its news staff, the station is letting viewers know they will now.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
322 
Let's personalize your content