Adweek
DECEMBER 11, 2024
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. The new company will be called Omnicom, and leadership anticipates it.
AdExchanger
DECEMBER 11, 2024
Its the most wonderful time of the year and also one of the most expensive from an advertising standpoint. But just because its pricey to acquire new customers during the holiday season doesnt mean brands should pull back, said Scott Kramer, VP of growth at AS Beauty, a holding company for luxury cosmetics and […] The post How AS Beauty Keeps Hitting Its CAC Targets Even During The Holidays appeared first on AdExchanger.
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Adweek
DECEMBER 11, 2024
Friday, Dec. 6 The Five ends the week as the most-watched show with over four million total viewers. Deadline: White House with Nicole Wallace finished as MSNBC's most-watched program and OutFront with Erin Burnett was first for CNN. Those three shows repeated their victories in the Adults 25-54 demo. 25-54 Demographic (Live+SD x 1,000) Total.
AdExchanger
DECEMBER 11, 2024
The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as Curated Audiences, its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like curation captures the ad industrys imagination, it only makes sense for a marketing trade org to lean into that branding. And the Tech Lab has been […] The post IAB Tech Lab Is Redefining Seller Defined Audiences appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 11, 2024
Publicis Groupe is taking boutique agency network LePub global, including its initial foray into the U.S. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo, and Singapore, starting with its first U.S. hub in New York. Offices in Bogota, Dubai, and London will follow in 2025. Barilla and Heineken.
Martech
DECEMBER 11, 2024
Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Understanding these moments is critical for businesses aiming to deliver personalized experiences, foster loyalty, and stay competitive. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 11, 2024
Mondays news of the proposed plans to combine Omnicom and IPG has already revealed what will surely be the biggest advertising story heading into 2025 although surprises do seem to happen often in this industry. While the deal’s official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, its still worth charting out who the winners and losers may be if all goes according to plan.
Adweek
DECEMBER 11, 2024
On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of Burnett had taken a small project from Anheuser-Busch, and Miller was livid.
Digiday
DECEMBER 11, 2024
Ever since whispers surfaced about Omnicom making moves to snap up rival IPG Ryan Kangissers phone has been practically vibrating off his desk for clarity on what this means for the industry. As chief strategy officer at Mediasense, the media advisory firm tasked with untangling this industrys endless plot twists, hes someone marketers call when they need answers.
Adweek
DECEMBER 11, 2024
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any less excellent. For the second consecutive year, ADWEEK shines a light on those campaigns that may not have.
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Ad Monsters
DECEMBER 11, 2024
From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. From Google’s rollercoaster cookie deprecation plans to the rise of AI-powered tools that promise to revolutionize ad ops, the articles we’ve written this year have kept us on ou
Adweek
DECEMBER 11, 2024
There are more changes happening at Monroe, Louisiana ABC and Fox affiliate KTVE-KARD. On Monday, we told you Jadyn Maloney was named morning news co-anchor at the station while still in college. Now we learn Mya Holloway has been named weekend anchor for the station. Holloway joined the station as a production assistant in 2023.
Martech
DECEMBER 11, 2024
Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.
Adweek
DECEMBER 11, 2024
Oklahoma City NBC affiliate KFOR will be given full access to state education meetings and officials after settling a lawsuit brought against the state department of education. The lawsuit came about after Oklahoma Superintendent of Public Instruction Ryan Walters and Press Secretary Dan Isett repeatedly denied the Nexstar owned station access to board meetings and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
DECEMBER 11, 2024
The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didnt. The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year. The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season.
Adweek
DECEMBER 11, 2024
Major League Baseball's chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the initial announcement on her LinkedIn page. "Thanks [to] my league and club colleagues for many seasons of excitement --.
Digiday
DECEMBER 11, 2024
Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, its fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed. In this debate, as in many others in the advertising industry, the truth typically lies somewhere in between.
Adweek
DECEMBER 11, 2024
It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the NBCUniversal-owned business network to a streaming menu near you. According to Brian Steinberg, CNBC+ will launch without any original programming, instead offering a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 11, 2024
Antitrust regulation has counterintuitively favored the biggest ad industry players.Plus, another streaming service, anyone? The post The Kroger-Albertsons Merger Is No More; Say Hello To CNBC+ appeared first on AdExchanger.
Adweek
DECEMBER 11, 2024
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time.
AdExchanger
DECEMBER 11, 2024
Antitrust regulation has counterintuitively favored the biggest ad industry players.Plus, another streaming service, anyone? The post The Kroger-Albertsons Merger Is No More; Say Hello To CNBC+ appeared first on AdExchanger.
Adweek
DECEMBER 11, 2024
Omnicom's Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, it'll create the largest ad shop in the world and one that, to quote the joint press release, will "bring together the industry's deepest bench of marketing.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 11, 2024
Canal+ is heading for a separate listing in London as part of the break-up of the Bollor media empire (including Havas) although the family will still own dominant stakes. Here’s a timely ‘trailer’ showing the growth of the broadcaster cum streamer over 40 pretty interesting years, from Havas-owned BETC. Shows the downs (not too many) … The post Long-serving BETC prepares Canal+ for a new era first appeared on More About Advertising.
Adweek
DECEMBER 11, 2024
PepsiCo brand Mountain Dew will return to the Super Bowl for the second year in a row. The soft drink brand is no stranger to the Big Game, as this marks Mountain Dew's seventh time as an advertiser. While no details of the spot have been shared yet, the brand said in a statement that.
Ad Tech Daily
DECEMBER 11, 2024
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at[link] Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […] The post New AdTech Report Shows the Impact of AI on Creative Ad Production appeared first on
Adweek
DECEMBER 11, 2024
The money experts NerdWallet--who have built a brand synonymous with penny pinching--see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a 30-second commercial, from agency of record Deutsch, during the third quarter. Fox has already sold out its inventory for the marquee event, pulling.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
DECEMBER 11, 2024
“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. Every few seconds that an agent saves in documenting the results of the call and every minute saved in gathering data about the customer and bringing it to the agent represents value. Domingos is CTO at Mitel, a half century-old Canadian communications business.
Adweek
DECEMBER 11, 2024
Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of some of the best work that happened throughout 2024. We asked numerous creatives to tell us their favorite work of the.
More About Advertising
DECEMBER 11, 2024
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare to measure up to the social media giants with their pooled data resources. But there’s been a timely reminder of what they’re up against. Industry data source WARC has produced its latest look at Facebook … The post Facebook races ahead in ad revenue even though share is falling first appeared on More About Advertising.
Adweek
DECEMBER 11, 2024
As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers, U.S. AI startups are raking in billions from investors eager to bet on the next money-making technological revolution. In Q3 2024, venture capitalists poured $3.9 billion.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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