Adweek
DECEMBER 11, 2024
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time.
AdExchanger
DECEMBER 11, 2024
Its the most wonderful time of the year and also one of the most expensive from an advertising standpoint. But just because its pricey to acquire new customers during the holiday season doesnt mean brands should pull back, said Scott Kramer, VP of growth at AS Beauty, a holding company for luxury cosmetics and […] The post How AS Beauty Keeps Hitting Its CAC Targets Even During The Holidays appeared first on AdExchanger.
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Adweek
DECEMBER 11, 2024
Friday, Dec. 6 The Five ends the week as the most-watched show with over four million total viewers. Deadline: White House with Nicole Wallace finished as MSNBC's most-watched program and OutFront with Erin Burnett was first for CNN. Those three shows repeated their victories in the Adults 25-54 demo. 25-54 Demographic (Live+SD x 1,000) Total.
Martech
DECEMBER 11, 2024
Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 11, 2024
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. The new company will be called Omnicom, and leadership anticipates it.
Digital Remedy
DECEMBER 11, 2024
As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In fact, the American Medical Association reports that the average individual wellness spend in the U.S. is now $13.4k with 82% of respondents saying they prioritize wellness in their everyday life. So, as this increasing number of individuals prioritize their physical, mental, and emotional health, digital marketers must understand and leverage these wellness
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
DECEMBER 11, 2024
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at[link] Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […] The post New AdTech Report Shows the Impact of AI on Creative Ad Production appeared first on
Adweek
DECEMBER 11, 2024
Oklahoma City NBC affiliate KFOR will be given full access to state education meetings and officials after settling a lawsuit brought against the state department of education. The lawsuit came about after Oklahoma Superintendent of Public Instruction Ryan Walters and Press Secretary Dan Isett repeatedly denied the Nexstar owned station access to board meetings and.
Ad Monsters
DECEMBER 11, 2024
From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. From Google’s rollercoaster cookie deprecation plans to the rise of AI-powered tools that promise to revolutionize ad ops, the articles we’ve written this year have kept us on ou
Adweek
DECEMBER 11, 2024
Publicis Groupe is taking boutique agency network LePub global, including its initial foray into the U.S. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo, and Singapore, starting with its first U.S. hub in New York. Offices in Bogota, Dubai, and London will follow in 2025. Barilla and Heineken.
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Digiday
DECEMBER 11, 2024
Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, its fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed. In this debate, as in many others in the advertising industry, the truth typically lies somewhere in between.
Adweek
DECEMBER 11, 2024
Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of some of the best work that happened throughout 2024. We asked numerous creatives to tell us their favorite work of the.
illumin
DECEMBER 11, 2024
The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didnt. The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year. The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season.
Adweek
DECEMBER 11, 2024
On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of Burnett had taken a small project from Anheuser-Busch, and Miller was livid.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
DECEMBER 11, 2024
Canal+ is heading for a separate listing in London as part of the break-up of the Bollor media empire (including Havas) although the family will still own dominant stakes. Here’s a timely ‘trailer’ showing the growth of the broadcaster cum streamer over 40 pretty interesting years, from Havas-owned BETC. Shows the downs (not too many) … The post Long-serving BETC prepares Canal+ for a new era first appeared on More About Advertising.
Adweek
DECEMBER 11, 2024
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers.
More About Advertising
DECEMBER 11, 2024
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare to measure up to the social media giants with their pooled data resources. But there’s been a timely reminder of what they’re up against. Industry data source WARC has produced its latest look at Facebook … The post Facebook races ahead in ad revenue even though share is falling first appeared on More About Advertising.
Adweek
DECEMBER 11, 2024
It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the NBCUniversal-owned business network to a streaming menu near you. According to Brian Steinberg, CNBC+ will launch without any original programming, instead offering a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
DECEMBER 11, 2024
It’s AI for breakfast, lunch and dinner now: here’s a new effort for Still G.I.N (wish they’d stop this) featuring remastered Frank Sinatra and Sammy Davis Jnr with brand owners Dre and Snoop Dogg. By Rosewood Creative with director Dave Meyers and generative AI company Metaphysic. All in ‘gangsta’ mode. It’s well done but, once … The post Rat pack denizens exhumed by AI for Still G.I.N first appeared on More About Advertising.
Adweek
DECEMBER 11, 2024
The money experts NerdWallet--who have built a brand synonymous with penny pinching--see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a 30-second commercial, from agency of record Deutsch, during the third quarter. Fox has already sold out its inventory for the marquee event, pulling.
More About Advertising
DECEMBER 11, 2024
Britain’s new Labour government seems to like banning things but, so far, it’s kept its mitts off gambling ads on TV. Shame as they’re an infestation. Worth 230m a year to the TV companies it seems. Paddy Power and BBH are doing their best to keep the banners at bay by making quite funny, proper … The post Paddy Powers love letter to football caveat emptor first appeared on More About Advertising.
Adweek
DECEMBER 11, 2024
Major League Baseball's chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the initial announcement on her LinkedIn page. "Thanks [to] my league and club colleagues for many seasons of excitement --.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdvertiseMint
DECEMBER 11, 2024
In today’s digital advertising age, establishing a strong presence on Instagram is essential for business success. With Instagram being one of the leading social media platforms, businesses have the opportunity to reach millions of potential customers by utilizing effective strategies. From creating visually appealing content to understanding Instagram’s analytics, business owners are taking actionable steps to enhance their Instagram following.
Adweek
DECEMBER 11, 2024
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any less excellent. For the second consecutive year, ADWEEK shines a light on those campaigns that may not have.
AdvertiseMint
DECEMBER 11, 2024
Short-form video content is revolutionizing the way consumers interact with products on Amazon. By offering succinct, engaging snippets of product demonstrations with your amazon advertising , these videos significantly impact buyer behavior, driving higher engagement and improved decision-making. Understanding the role of short-form videos can be an invaluable asset for sellers aiming to boost their sales performance.
Adweek
DECEMBER 11, 2024
There are more changes happening at Monroe, Louisiana ABC and Fox affiliate KTVE-KARD. On Monday, we told you Jadyn Maloney was named morning news co-anchor at the station while still in college. Now we learn Mya Holloway has been named weekend anchor for the station. Holloway joined the station as a production assistant in 2023.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
DECEMBER 11, 2024
Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. Undergoing rapid international expansion, the ad tech company continues to win over French [.] The post ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital’s Solution appeared first on ExchangeWire.com.
Adweek
DECEMBER 11, 2024
Omnicom's Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, it'll create the largest ad shop in the world and one that, to quote the joint press release, will "bring together the industry's deepest bench of marketing.
More About Advertising
DECEMBER 11, 2024
One of the industry’s more hotly contested gongs, we’ll be announcing this tomorrow. In an ad world seemingly in the process of being redrawn by the merger of Omnicom and IPG it may shed some light on the prospects for the ad holding companies and the agencies that have (so far) escaped their clutches. Who … The post MAA UK Agency of the Year first appeared on More About Advertising.
Exchange Wire
DECEMBER 11, 2024
OpenX Technologies, Inc., one of the worlds leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today (December 11th, 2024) announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and [.] The post ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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