Adweek
FEBRUARY 10, 2025
Super Bowl 59 delivered more than just a lopsided game--it also became a meme goldmine. From Kendrick Lamar's headline-grabbing halftime performance to surprise celebrity appearances, both the action on the field and in the commercials provided endless fodder for the internet to feast on. Here's a roundup of the most meme-able moments from Sunday's Super.
Digiday
FEBRUARY 10, 2025
Podcast orgs and publishers arent using videos of their audio shows to try to grow listenership. Well, they are trying to do that but theres not really a good way to measure if that strategy actually works well. Instead, podcasters are framing their video production efforts as a way to attract incremental audiences, by producing more video from their audio shows to grow viewership and measure audience growth holistically a prime example of the convergence between audio and video podcasts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
FEBRUARY 10, 2025
Raise a glass to the young Clydesdale foal who starred in "First Delivery," the 90-second Super Bowl spot from Budweiser, as the iconic beer brand rode him to victory in the 37th USA Today Ad Meter competition. The annual initiative by the Gannett property helps gauge public sentiment about national Big Game spots, and more.
Digiday
FEBRUARY 10, 2025
As U.S. creators looked to diversify their online presences following the Jan. 19 TikTok outage, creators in the United Kingdom increased their posting activity in a bid to fill the potential void. In the week following the United States Jan. 19 TikTok outage the seven days between Jan. 19 and Jan. 25 video creators in the U.K. posted 15 percent more content than they did during the seven days leading up to the ban, according to figures shared with Digiday by influencer marketing agency Billion
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 10, 2025
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount's.
Exchange Wire
FEBRUARY 10, 2025
News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV Investors Back M&A Talks ITVs major shareholders are in support of efforts to explore a potential [.] The post ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
FEBRUARY 10, 2025
Subscribe: Apple Podcasts • Spotify Googles long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant’s cookie phase-out plans still remain unclear. Seemingly, Google’s plan to ask Chrome users to opt in to cookie-based tracking is reflective of Apples App Tracking Transparency (ATT) move a few years back.
Adweek
FEBRUARY 10, 2025
The ads from Super Bowl 59 are an eclectic bunch: lots of laughs, some absurdity, a few doses of body horror, aliens, cute animals, cute kids, bros, women's empowerment, and a couple that made us reach for tissues. Some triggered debate and many built buzz far beyond the game. As the sun sets on advertising's.
Digiday
FEBRUARY 10, 2025
For marketers, the stakes of the Super Bowl are clear. Its the one night of the year when people eagerly await the advertising with high expectations. It should be the venue where marketers find a grand or silly or audacious or inspiring or whatever adjective fits way to say the thing that they want to say to people and make the (at least) $8 million media spend worth it.
Adweek
FEBRUARY 10, 2025
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike's logo appeared 819 times across 521.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digiday
FEBRUARY 10, 2025
Barely two months into the year, and here we are with yet another expose on the cesspool of content that programmatic ads bankroll. A decade into these recurring scandals, the reaction cycle is predictable: outrage, disbelief and a flood of finger-wagging this time, even from U.S. senators. Usually, this would be the part where someone unpacks the convoluted mechanics of ad tech to explain why it keeps happening.
Adweek
FEBRUARY 10, 2025
To watch Kendrick Lamar's Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities uniting in the name of civility. Watching the dancers and K-Dot strut, two-step, and squabble up across the stage was like seeing poetry.
AdExchanger
FEBRUARY 10, 2025
Hyundai's latest campaign, titled The Road, debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl. The post Hyundai Is In Hot Pursuit Of Incremental Reach appeared first on AdExchanger.
Adweek
FEBRUARY 10, 2025
Once upon a time, movie stars only made Super Bowl ad appearances in Big Game trailers. These days, they're too busy hawking commercial products to advertise, you know. movies. That's why the movie studios that did fork over $8 million for Super Bowl airtime put the focus on characters and franchises that had a track.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdvertiseMint
FEBRUARY 10, 2025
Becoming Fluent with Trends: Duolingos Brilliant Social Media Marketing Duolingo has adeptly navigated the dynamic landscape of social media marketing, leveraging cultural trends and technological shifts to enhance its brand presence. A notable instance is its response to the U.S. Supreme Court’s ruling against TikTok, which led to a surge in users turning to RedNote, a Mandarin-language social app.
Adweek
FEBRUARY 10, 2025
The round of performance-based layoffs announced by Meta CEO Mark Zuckerberg last month is underway. Business Insider reported that affected employees in Asia, Europe, and the U.S. began receiving notifications today. Vice president of people Janelle Gale said in an internal company post viewed by Business Insider that affected workers will receive emails on both.
Playwire
FEBRUARY 10, 2025
2025 Supply Path Optimization (SPO) Trends There are several key trends in defining what should be included in any publishers supply path optimization strategy this year:
Adweek
FEBRUARY 10, 2025
For anyone wanting the final say on which Super Bowl 59 advertiser performed the best, look no further than ADWEEK's Ultimate Super Bowl Ad Ranker. Here's how it works: Hootsuite tracked the volume of mentions a Super Bowl advertiser received across the internet. EDO measured how effective a Super Bowl commercial was at generating online.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
FEBRUARY 10, 2025
Our ATS events series is back for 2025, landing in three global hubs: Singapore, London, and Tokyo. Heres what to expect, and where to get your tickets. The events bring together industry leaders to discuss the latest trends and innovations in [.] The post ATS Singapore, London and Tokyo 2025: What to Expect appeared first on ExchangeWire.com.
Adweek
FEBRUARY 10, 2025
CBS affiliate KMOV has been accused of false and misleading coverage that "breaks the tenets of journalism" after it cut and pasted a story together out of context. Here's how it all started: Last week, KMOV aired a story where it interviewed state auditor Scott Fitzpatrick on his preliminary investigation into how SLDC awarded COVID.
Relevant-Digital
FEBRUARY 10, 2025
Relevant Digital introduces Relevant AI. This AI-powered tool provides digital advertising sales professionals and operation teams with a fast and intelligent way to analyse sales data and technical performance and identify new business opportunities.
Adweek
FEBRUARY 10, 2025
MSNBC's The Rachel Maddow Show and The Last Word with Lawrence O'Donnell were the network's only primetime shows to break the million mark in total viewers on Friday. Jesse Watters Primetime was on top for Fox with over four million total viewers, while CNN's biggest primetime show was Anderson Cooper 360 with 554,000 total viewers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
FEBRUARY 10, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets.
Adweek
FEBRUARY 10, 2025
The best part of the Super Bowl isn't the wings, the nachos, the halftime show, or even the football itself--it's talking about the commercials. Well, advertising professionals think so, anyway. The day after the Big Game, ADWEEK asked creative leaders to weigh in on their favorite ads. We share their picks below. Budweiser Budweiser's Clydesdale.
Seth Godin
FEBRUARY 10, 2025
What’s the best speed to drive? I was caught in a snowstorm the other day. Visibility was low, so I was going about 25 mph. Someone passed me on the highway, doing 30. Not 55 or 75, but fast enough to take a risk and pass the rest of traffic. Do that often enough and you’ll end up in a snowbank. Our velocity through life is always relative.
Adweek
FEBRUARY 10, 2025
Super Bowl 59 is over and the Philadelphia Eagles are back at the top of the NFL summit. The team's 40-22 victory against the Kansas City Chiefs came and went, but -- like all big pop culture moments -- it didn't leave the internet unscathed. As ever, brands were quick to rattle off jokes in.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
FEBRUARY 10, 2025
Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data. The CDP Institute quickly proclaimed Signals Gateway to be a customer data platform (CDP). If thats the case, its an interesting time to enter the CDP market. Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ.
Adweek
FEBRUARY 10, 2025
Novartis wanted viewer attention on Super Bowl night, and that's exactly what it got it. During Sunday's game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, "Your Attention, Please," that focused on breast health by featuring--what else--breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in.
Ad Monsters
FEBRUARY 10, 2025
Googles move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns regulators call fingerprinting. Mateusz Jedrocha, Chief Product Officer at Adlook, examines how this strategy impacts user autonomy, regulatory scrutiny, and the future of the ad tech ecosystem. Googles move to enable IP-based tracking for CTV targeting marks a significant shift for the company and digital advertising.
Adweek
FEBRUARY 10, 2025
At ADWEEK, it's sometimes hard to remember that there's an entire sports contest going on during advertising's biggest night of the year. But from our vantage point, the football team from Kansas City wasn't the only group of losers--there were ads that flopped, celebs that just weren't funny, and longstanding trends that dropped off this.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
191 
Let's personalize your content