Adweek

MARCH 26, 2025

AI agents have increased campaign performance by 30% across several clients.

Agency 343

Agency 343

AdExchanger

MARCH 26, 2025

The UKs Information Commissioners Office has three strategic priorities in 2025 and, you guessed it, online tracking is one of them. The other two are childrens privacy and updating the commissions guidance on AI and automated decision making. But “it’s a really big year for online tracking at the ICO, said Florence Greatrix, the data […] The post The UKs Data Protection Authority Has Its Eye On Ad Tech This Year appeared first on AdExchanger.

Ad Tech 113

Ad Tech 113

Adweek

MARCH 26, 2025

KFCs recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies cults.

Food 305

Food 305

Martech

MARCH 26, 2025

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.

ROI 103

ROI Marketing Conversion Brand Awareness 103

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MARCH 26, 2025

National Vision Holdings chose VML as its agency of record.

Agency 272

Agency Retail 272

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.

Conversion Rate 83

Conversion Rate Conversion MarTech Marketing 83

AdExchanger

MARCH 26, 2025

The astounding pace of retail media growth has taken over industry headlines in recent years. And theres still plenty of untapped potential to be realized. However, the next wave of the boom isnt going to come from the same online corners as it has over the past five years. To continue delivering value to advertisers […] The post The Retail Media Boom Is About To Shift Gears appeared first on AdExchanger.

Retail 76

Retail Media Advertising 76

Adweek

MARCH 26, 2025

Passion Pictures and Echelle Studios give Shohei Ohtani and Aaron Judge the One Piece treatment as players embrace the culture.

Marketing 267

Marketing 267

Rob Campbell

MARCH 26, 2025

Following on from yesterdays post , this is about the value of transparency. Years ago, I wrote a post about a [ then ] new Police interrogation technique, which basically centered around empathetic transparency. In essence, rather than use traditional tactics such as intimidation or half-truths to obtain the information they wanted, they found transparency without judgment achieved much more positive results.

Impressions 67

Impressions Communications Marketing Agency 67

Adweek

MARCH 26, 2025

Apple releases a behind-the-scenes peek into its latest Spike Jonze-directed ad starring Pedro Pascal.

Advertising 261

Advertising 261

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. In this edition of the Sell-Side View, Teddy Tepavicharova, Director for Programmatic Strategy (UK) at Cond Nast, discusses this shift away from business as usual (BAU) planning, the rise of curated

Education 59

Education Cookies Ad Tech Media 59

Adweek

MARCH 26, 2025

YouTube is back in upfront week, essentially completing the lineup of major publishers.

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Brid.tv

MARCH 26, 2025

The popularity of CTV among users has been on a steady rise for years now. Naturally, this was followed by a growing interest in CTV among advertisers. However, the industry has been slow to adapt, an issue that IAB recognized and moved to solve in 2024. Last November, I wrote about IAB Tech Labs CTV Ad Format Idol , an initiative to standardize ad formats in connected TV environments.

Banner 52

Banner Advertising Ad Tech 52

Adweek

MARCH 26, 2025

From a $17.5M private jet to buying diamonds for Wiz Khalifa, these are the most outlandish revelations of a multi-week ADWEEK investigation into the beleaguered ad agency.

Agency 246

Agency 246

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

MARCH 26, 2025

Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind the wheel for this pleasingly bonkers effort for Twix, telling us that “two is more than one” (there are two bars in a pack.) Mars says: At Mars our teams work every day to build … The post Adam&eveDDB behind the wheel as Twix goes abundant first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Adweek

MARCH 26, 2025

MSNBC's gains came in the advertiser-coveted Adults 25-54 demo.

Advertising 236

Advertising 236

More About Advertising

MARCH 26, 2025

Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing and now Lloyds has said its long-term relationship with adam&eveDDB is no more. The infamous black horses seem to have been put out to grass. Presumably sister brand Halifax will follow. Lloyds says: … The post Lloyds quits adam&eveDDB joins list of UK banks looking for a new creative agency first appeared on More About Advertising.

Agency 59

Agency Advertising 59

Adweek

MARCH 26, 2025

Retailers are looking for more creative and traditional marketing.

Retail 234

Retail Marketing Media 234

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MARCH 26, 2025

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [.] The post MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory appeared first on ExchangeWire.com.

Ad Exchange 52

Ad Exchange Advertising 52

Adweek

MARCH 26, 2025

The brand will be featured prominently in AppleTV+'s upcoming movie F1

Advertising 230

Advertising Retail Media 230

VideoWeek

MARCH 26, 2025

Some of the early products designed to enable sophisticated data usage in CTV required a fair amount of technical work on all sides. But the first one is always the hardest says LiveRamp’s Tim Norris-Wiles, and technology has moved on a lot even just over the past year. So perceptions that some advertisers have around the difficulty of using data for targeting and measurement in CTV are just that: perceptions.

Advertising 52

Advertising Ad Tech 52

Adweek

MARCH 26, 2025

The luxury car marque is the latest in its category to get artsy

Advertising 221

Advertising 221

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

MARCH 26, 2025

The convergence of TV trading and programmatic is democratising TV advertising says Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, bringing small and medium-sized businesses on to TV. As well as introducing new advertisers into the space, this is also enabling streaming services to go after search budgets and social budgets. In this interview, Gubbins explains Tubi’s positioning and programmatic strategy, and discusses the platform’s recent successful stream of the S

Advertising 52

Advertising Ad Tech 52

Adweek

MARCH 26, 2025

iOS 19 is expected to be previewed at WWDC 2025, which might be the companys most significant software overhaul.

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Martech

MARCH 26, 2025

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Research by SAP Emarsys and Deloitte found email was the preferred channel for consumers to interact with brands (chosen by 40% of respondents), well ahead of brand websites (28%), mobile apps (24%) and SMS (21%).

Click Through Rate 49

Click Through Rate A/B Testing MarTech Mobile Ads 49

Adweek

MARCH 26, 2025

Men's Wearhouse and newly named AOR Party Land break the category norm with a cheeky campaign.

Fashion 211

Fashion Retail Advertising 211

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

MARCH 26, 2025

In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws. Outsmart Calls on [.] The post Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups? appeared first on ExchangeWire.com.

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52

Adweek

MARCH 26, 2025

Mahaney was the Scripps' Emerging Talent Leader for the station group

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Exchange Wire

MARCH 26, 2025

Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager Hub, previously an in-house management tool, is now available globally as a powerful SaaS platform [.] The post Opti Digital Launches Ad Manager Hub:The Next-Gen SaaS Platform for Publishers appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech 52

Adweek

MARCH 26, 2025

Julies merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company.

Pharmaceuticals 205

Pharmaceuticals Marketing 205

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing