Adweek

MARCH 30, 2025

The campaign kicked off at last year's CinemaCon.

Marketing 258

Marketing 258

AdExchanger

MARCH 30, 2025

Privacy lawyers and ad tech folks often dont speak the same language. But at least now theyve got an acronym in common: MSCA. It stands for Multistate Substantial Compliance Assessment, and its a new tool developed by privacy compliance startup SafeGuard Privacy that businesses can use to do vendor due diligence and manage their compliance […] The post SafeGuard Privacys MSCA Tool Aims To Simplify The Chaos Of Compliance appeared first on AdExchanger.

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Ad Tech 118

Adweek

MARCH 30, 2025

While SXSW has star-studded panel stages, film screenings, and flashy brand activations for the masses, Luck Reunion offers brands a way to test the waters in Central Texas before making a bigger investment.

Marketing 238

Marketing 238

AdExchanger

MARCH 30, 2025

Fridays Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions. But they mainly boil down to this: How could so many different verification providers and ad tech platforms miss something so simple? AdExchanger discussed the report and its findings with more than a dozen industry sources. The majority […] The post Verification Providers Missed Easy-To-Spot Bots, Says Adalytics.

Ad Tech 91

Ad Tech 91

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

MARCH 30, 2025

Despite there being a sea of more than 250 retail media networks, the reality is that it works out to be Amazon, Walmart and everybody else. Everybody else in other words, the smaller players like Best Buy Ads and DoorDash has spent Q1 of this year working to step out of Amazon and Walmart’s shadows and take in more ad spend. While media buyers and retail media agency executives say theres a chance for these smaller competitors to achieve their goal and actually take in more ad spend, it

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Retail Media Agency Marketing 74

Rob Campbell

MARCH 30, 2025

Back in 2017, I spoke to the man with the golden honey voice also known as Fergus, the founder and host of the rather brilliant OnStrategy. Since then, Ive had the pleasure of listening to him and his podcasts on a regular basis. Learning from them … sometimes, vehemently disagreeing with them … occasionally, being proud-as-punch of them when it features the clever ramblings of people in my team , or people in my life. [ There’s too many of them to put links for them, haha ]

Marketing 57

Marketing 57

Digiday

MARCH 30, 2025

Curations biggest problem might be its name. Everyone has a different version of it. Ask an ad tech vendor, and curation is about packaging high-quality inventory for better performance. Ask a data broker, and it’s a vehicle for layering on proprietary audiences. Ask a publisher, and it is a rare chance to reassert some control in an ecosystem thats spent the last decade pulling power away from them.

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Ad Tech Audience Media Marketing 58

Seth Godin

MARCH 30, 2025

Really? Which self? The self you were when you were two years old, almost out of diapers? The self you were when you were screaming with the fans at the big game? The self you were after a long night? How about this: Become the self you’d be proud to be. Hang out with people and ideas that help you become that self. Act like that self every chance you get.

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Digiday

MARCH 30, 2025

Its been a tough three months for publishers, according to executives who spoke during a closed-door town hall session at the Digiday Publishing Summit in Vail, Colorado, last week. Not a great quarter. Traffic’s down. Advertisers are very timid in spending. They’re in a wait-and-see mode. So this is definitely the downslope. We expect it to come back, but definitely not a great quarter, said one publishing exec.

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Marketing Media Advertising 56

AdExchanger

MARCH 30, 2025

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company. The post A Braze(n) Deal; AppLovin Responds To The Shorts And The Haters appeared first on AdExchanger.

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Advertising

Digiday

MARCH 30, 2025

The creator platform Spotter last Friday hosted the Spotter Showcase, an upfront-style event featuring top YouTube creators. Both the events organizers and participants took to the stage to broadcast a clear message: that YouTube is most definitely TV. Spotters creator upfront in NYC , which was hosted by YouTubers Colin and Samir and showcased talent such as Kinigra Deon , MrBeast and Jordan Matter , took place just over a month after YouTube CEO Neal Mohan published an open letter announcing t

Entertainment 56

Entertainment Media Marketing 56

AdExchanger

MARCH 30, 2025

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company. The post A Braze(n) Deal; AppLovin Responds To The Shorts And The Haters appeared first on AdExchanger.

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Digiday

MARCH 30, 2025

Subscribe: Apple Podcasts • Spotify Working moms constantly juggle two nonstop ticker tapes one filled with work deadlines, the other carrying the endless mental load of motherhood. Its a daily reality that rarely gets the attention it deserves. In this episode of Mom’s at Work WorkLife’s limited edition podcast on the challenges working moms face today we discuss the daily dance that so many moms perform: the push and pull of balancing professional goals and financial stabi

Media 52

Media Marketing 52

Digiday

MARCH 30, 2025

Despite previously stating its an ad-free zone, Substack like many other platforms before it is no longer ruling out advertising. For us, advertising is an interesting business, Hamish McKenzie, Substack’s co-founder and chief writing officer, told Digiday. Maybe some way off in the distant future. Call it a reality check a realization that growing a platform is an expensive business, even one that takes a 10% cut of the money subscribers pay their favorite writers.

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Media Advertising Marketing 45

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

MARCH 30, 2025

President Trumps latest tariff proposal is creating headaches for automotive marketers and media buyers, but theyre not slamming the brakes on media spend just yet. The uncertainty created by the mere threat of tariffs can often lead to marketplace confusion, consumer hesitancy and unnecessary pullbacks in media spend. This is a member-exclusive article from Digiday.

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Media Marketing 54