Adweek
OCTOBER 23, 2024
Publicis agency Razorfish has widely opened up its suite of gen AI tools Beta Lab, to give all brand clients practical examples of how can be used to enhance content creation and improve customer experiences. Beta Lab has been open to over half of the agency's clients--including Samsung--since this summer. The lab has already featured.
Martech
OCTOBER 23, 2024
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration. Enhanced video creation capabilities.
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Adweek
OCTOBER 23, 2024
Food-delivery platform Grubhub is launching an ads business. The company is pitching ad products to its core restaurant merchants to acquire new diners and drive repeat sales. The company is partnering with adtech firm Koddi to power ads on its website. Ads will appear when people search for specific cuisines or when people are searching.
Martech
OCTOBER 23, 2024
Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 23, 2024
The Boston-based startup Vizit, which uses AI to score brand visual performance, announced a $25 million Series B funding round recently, led by Industry Ventures and participation from eGateway Capital and Highmount Capital, among others. To date, Vizit has raised over $40 million, its CEO Jehan Hamedi told ADWEEK. As large retailers increasingly turn to.
AdExchanger
OCTOBER 23, 2024
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad. PAAPI – a proposal for retargeting on Chrome without third-party cookies – could be nearly as effective as retargeting with third-party cookies, according to a new paper by researchers at Boston University’s Questrom […] The post PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds appeared first on AdExchanger.
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The Ad Tech Blog
OCTOBER 23, 2024
Introduction Color plays a pivotal role in shaping brand identity, influencing consumer perceptions, and driving marketing success. Understanding the impact of color branding can significantly enhance your brand’s visibility and emotional connection with your audience. In the advertising and marketing industry, where competition is fierce, leveraging the right colors can set your brand apart and foster a deeper connection with your target market.
Adweek
OCTOBER 23, 2024
As the period underwear category continues to grow, Hanes aims to make the menstrual product more accessible with a no-nonsense ad campaign. "Comfort, Period" addresses misconceptions about period underwear and comes two years after Hanes launched its first range of the product. It is the first work for the brand from Special U.S., which won.
AdExchanger
OCTOBER 23, 2024
In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In this generations-old approach, media channels (like TV, radio and print – now joined by the likes of Google, Meta and Amazon) are attributed for their sales contributions over the course of a months-long campaign. But […] The post Learning To Love And Let Go Of Attribution Models appeared first on AdExchanger.
Adweek
OCTOBER 23, 2024
The numbers WPP reports third-quarter growth of 0.5% in like-for-like organic revenue, while less pass-through costs decreased by 2.6% to $3.5 billion (GBP2.7 billion). Its performance trails Publicis and Omnicom, which reported 5.8% and 6.5% organic revenue growth last week for the quarter, respectively. Interpublic Group saw a 2.9% decline in third-quarter net revenue.
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Seth Godin
OCTOBER 23, 2024
In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a professor at HBS, wrote the most popular article in the Review’s history. Called Marketing Myopia, it described a different way of thinking about change and marketing. I was a (very) young MBA student at Stanford and somehow got an interview for a summer job working as the assistant to Jim Levy, the CEO of Activision.
Adweek
OCTOBER 23, 2024
Brands looking to connect with Gen Z often don't know how to connect with them. Talent agency giant United Talent Agency hopes to change that. In February, UTA acquired Gen Z consulting firm JUV Consulting for an undisclosed amount to form a practice called Next Gen focused on helping marketers reach younger consumers.
Ad Tech Daily
OCTOBER 23, 2024
NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology and Analytics. Jensen’s addition comes as the company continues to prioritize efforts to bolster its cross-platform media measurement standards and compliance. “I’m so excited to begin this new journey with the […] The post VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Effor
Adweek
OCTOBER 23, 2024
The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
OCTOBER 23, 2024
MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization LOS ANGELES — Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization at a time of rapid change on the open web. MGID+ presents monetization, […] The post MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Prem
Adweek
OCTOBER 23, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Ad Tech Daily
OCTOBER 23, 2024
Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to go-to-market SAN FRANCISCO — Landbase, the world’s first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M in seed funding. The funding was co-led by A*, 8VC, and […] The post Landbase Raises $12.5M to Automate Go-To-Market appeared first on Ad Tech Daily.
Adweek
OCTOBER 23, 2024
For Alia Kemet, chief marketing officer (CMO) of Shipt, sponsoring and participating in Blackweek was a no-brainer. Kemet, who is on Blackweek's steering committee and spoke at the event last week, said the conference speaks to Shipt's values. "It's really important to us, as a company, to think about all people from all walks of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
OCTOBER 23, 2024
David Strauss, the new VP of Revenue Operations at The Guardian US, champions free access to news while focusing on strategies like a pure auction system, PMP growth, and high-quality ads to drive revenue without compromising the site’s mission of journalistic integrity. Paywalls and subscription models increasingly dominate news sites, but David Strauss, newly hired Vice President of Revenue Operations and Strategy, North America at The Guardian US, champions free access to information, e
Adweek
OCTOBER 23, 2024
Top of the Ticker: CNN's chief international correspondent Clarissa Ward and her crew were briefly detained by a rebel militia in the Darfur region of Sudan earlier this month. Ward wrote about her harrowing 48-hour experience in a post on CNN's website recounting why they were in that area, how they were captured, and how.
Exchange Wire
OCTOBER 23, 2024
In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026. News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [.] The post Digest: News Corp Sues Perplexity appeared first on ExchangeWire.com.
Adweek
OCTOBER 23, 2024
Winnie Dortch is out of the Intensive Care Unit and continues to make a "miraculous" recovery, according to Cleveland CBS affiliate WOIO. Dortch was shot in a domestic incident earlier this month. WOIO said Dortch still has months of therapy ahead of her, but is "doing well and can't wait to get back to work!".
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
OCTOBER 23, 2024
As the National Basketball Association (NBA) opens another season, the league is expanding the way it works with creators to grow and popularize basketball. It’s brought on top influencers such as Twitch streamer Kai Cenat and TikTokker Drew Afualo to mark the start of the 2024-25 season in a glossy trailer , running another edition of its five-versus-five celebrity creator tournament, the Creator Cup Series — and crucially, granting a coterie of creators access to tens of thousands of hours of
Adweek
OCTOBER 23, 2024
Diapers, laundry, soap, toothpaste, body wash, and toilet paper may not be the first products people turn to for inspiration, but according to Procter & Gamble (P&G) chief brand officer Marc Pritchard, such ordinary things can hold creative opportunities. "Everyday moments are full of inspiration potential," Pritchard said during his presentation at the ANA Masters.
AdExchanger
OCTOBER 23, 2024
A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent. The post X Marks The Spot; Is It A Black Box Or Slippery Slope? appeared first on AdExchanger.
Adweek
OCTOBER 23, 2024
Fox wants to reimagine its ad sales approach. Today, Jeff Collins, Fox's president of advertising, sales, marketing, and brand partnerships, announced the company is implementing a strategic ad sales team restructure to strengthen its advertiser relationships and drive innovation. "The new structure reimagines a modern-day sales organization," Collins said in a statement.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 23, 2024
AI search company Perplexity is facing new legal challenges from publishers even as it readies a red carpet for advertisers. The startup finds itself a defendant in a new lawsuit alleging it violated copyright and trademark laws by misusing content from The Wall Street Journal and The New York Post. The lawsuit, filed on Oct. 21 by Dow Jones and NYP Holdings, claims Perplexity scraped content from the News Corp subsidiaries without permission.
Adweek
OCTOBER 23, 2024
"We have to look for women's histories in unexpected places," said Aurora James, subject of the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. "One of those places is fashion." James is the founder and creative director of luxury lifestyle and accessories brand Brother Vellies and founder of The.
Digiday
OCTOBER 23, 2024
Marketers are getting back to basics. Throughout the year, there’s been a simmering debate for marketers: brand building versus performance marketing. But, in reality, it’s not an either-or equation. Marketers need both brand building and performance marketing to be successful. The problem, of course, is that in in a world that’s obsessed with short-term thinking, the brand building efforts take time to prove while the performance marketing efforts seem like they deliver a clear ROI (or la
Adweek
OCTOBER 23, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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