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Exactly two years ago today (Oct. 28), billionaire Elon Musk bought then-Twitter. As the platform transformed into a hotbed of divisive content, many marketers swiftly pulled their ad dollars , anxious about their brands being tied to either controversial topics or Musk himself. Now, as the dust settles, the answer to the question of whether advertisers will reconsider their stance has never been more complex.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poison Apple Disney+ and Hulu are free. Not free to subscribe, mind. Free of Apple’s 30% cut, at least for new sign-ups. Starting last week, Disney’s streaming services began diverting iOS users to an external site to create an account and subscribe. Then […] The post The iOS Escape; The Tech IPO Freeze appeared first on AdExchanger.
It’s festive season in India and Diwali themed ads are everywhere. Several categories are natural fit for this season: fashion, jewellery, food and more. In this week’s compilation of clutter-breaking creative ads both feel-good and quirky, funny ads across categories. NPCI BHIM: Meethi Diwali ‘Spend more with us and we will donate a portion of [.
In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved Having spent the majority of my career on the agency side, [.] The post The Modern Media Planner Buyer – From Old School to Future Resilient appeared first on ExchangeWire.com.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The embers of social commerce and live shopping seem to be relit thanks to TikTok Shop. Users seem hooked, considering TikTok Shop’s gross sales have topped $1 billion monthly since July, according to The Information. And where users go, brands are sure to follow close behind. Over the last three months, CPG clients have come off the fence, ready to take a second look and invest marketing dollars in TikTok’s in-app shopping feature, said Zubin Mowlavi, evp of commerce at VaynerX.
Someone I’ve worked with over the years happened to be driving down my street. I called out and said hello… They ignored me. So I repeated myself. “Oh,” they said, recognizing me. “It’s you.” We’re more likely to see, hear and care if the person over there is actually a person. A person we know, or admire, or recognize.
Though fans have always been fascinated by the people who made up their chosen team, few outlets have put personality on a pedestal like The Player’s Tribune. Launched in 2014 by baseball legend Derek Jeter and his business partner Jaymee Messler, The Player’s Tribune was an early herald of a key, long-term shift within sports media — as sports fans focused on individuals over teams.
Though fans have always been fascinated by the people who made up their chosen team, few outlets have put personality on a pedestal like The Player’s Tribune. Launched in 2014 by baseball legend Derek Jeter and his business partner Jaymee Messler, The Player’s Tribune was an early herald of a key, long-term shift within sports media — as sports fans focused on individuals over teams.
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the topic of transparency […] The post Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges appeared first on AdExchanger.
At the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to deliver on brand safety. What was once done manually by teams of people — reviewing online history and social media content or identifying sentiment and misinformation — now can move faster and more thoroughly with artificial intelligence.
French-Italian agency 777 is a joint venture between Armando Testa and Herezie, named to mark the number of kilometres between Paris and Turin. Established earlier this year with Fiat’s Lancia and Spoticar (its second-hand vehicles platform) as founding clients, the agency is now launching a campaign for a special edition Fiat 500, designed with Giorgio … The post Fiat and Armani join forces for ‘Don’t drive it.
This story was first published by Digiday sibling Glossy Ulta Beauty is taking its retail media network to the next level. Since its retail media network, UB Media, launched in May 2022, it has secured 300 brand partners and experienced a 35% annual increase in brand investment. Now, the beauty giant is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads, allowing companies like Hulu and PayPal to present relevant offers to Ulta’s 44 million loyalty members while they ar
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a […] The post VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabi
Last week, Google Deepmind expanded the availability of its SynthID tool for watermarking text generated by AI. After implementing SynthID text in Google Gemini earlier this year, it’s making the tool open-source to help improve transparency of AI-generated text from other large language models. Watermarking AI content has been a high priority since AI-generated content began to proliferate over the last two years.
So I’m back. I won’t ask if you missed me as I don’t want to acknowledge reality. Now you’d think having been away for 2 weeks I’d be back with all guns blazing. Bursting with inspiration and ready to drop some blog gold. Well, let me burst that bubble because I need to start this return to blogging with the news that this week features a series of posts that scrape the absolute bottom of the blog posting barrel.
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