Adweek
FEBRUARY 6, 2025
The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. $17.3 billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 billion -- Amazon's run rate for its advertising business. $638 billion -- Overall net sales in 2024, a.
Martech
FEBRUARY 6, 2025
Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results. Here are some insights from B2B marketers and stats from the report to help guide your approach.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
FEBRUARY 6, 2025
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date. The.
Digiday
FEBRUARY 6, 2025
It took a while but Snap is finally jumping on the AI-powered ad bandwagon following in the footsteps of Google, Facebook and the rest, which have been launching such tools since 2021. The move is all about strengthening its appeal to the smaller advertisers it has spent years pursuing.As Snap’s CEO Evan Spiegel highlighted on the platform’s latest earnings call (Feb. 4), small to medium-sized businesses (SMBs) were the largest contributor to ad revenue growth in 2024, having been a
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 6, 2025
If you're watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public's understanding of climate change and its impacts. The ad comes on the heels of Los Angeles' devastating wildfires last month. Wildfires.
Digiday
FEBRUARY 6, 2025
Andy Warhol predicted that ordinary people would each someday experience 15 minutes of fame. At this years Super Bowl, Fox is offering advertisers a quicker route to nationwide recognition 15 seconds, for half a million dollars. As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game ad space into increasingly smaller parcels of airtime.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 6, 2025
Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. We remain pleased with the steady double-digit growth of the ad business, now coming off a very large base, as CEO Andy Jassy put it to investors during the […] The post Amazon Advertising Raked In $17 Billion During Q4, And Its Still Speeding Up appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2025
VML's Beth Ann Kaminkow is joining Dentsu North America as CEO. She replaces Michael Komasinski, who left in January to join Criteo as CEO. She takes the position effective June 16. Kaminkow has been global chief commerce officer at VML for the past year, a role she assumed after VMLY&R and Wunderman Thompson merged in.
Digiday
FEBRUARY 6, 2025
As Roblox continues to grow, in-game item designers and world builders are cashing in and forming a new class of content creator in the process. During Robloxs fourth financial quarter of 2024, which encompassed the period between Oct. 31, 2024, and Jan. 5, 2025, creators on the platform made more money than ever before. In Q4, Roblox creators cashed in on the sales of in-game items to the tune of $280 million, a 27 percent increase year over year, said CEO Dave Baszucki during Roblox’s q
Adweek
FEBRUARY 6, 2025
Google today unveiled its national Super Bowl 59 ad, which showcases a moving story of a father's love for his daughter--and how Google AI tools help him translate the lessons he learned as a parent into a new job opportunity. Developed by Google's in-house creative team, the campaign, helmed by a hero spot titled "Dream.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digiday
FEBRUARY 6, 2025
Krakowsky caught Omnicoms Wren with his trousers down: S4 Capitals Martin Sorrell casts further doubt on IPGs $13B price tag S4 Capital CEO Martin Sorrell is treating the Omnicom-IPG deal like a piata and hes not short on swings. Ever since the deal was announced, hes been relentless in picking it apart, repeatedly questioning Omnicoms rationale. His latest swing came at the Ad Tech Economic Forum in London yesterday (Feb. 6) where he once again questioned whether Omnicom CEO John Wren would ev
Adweek
FEBRUARY 6, 2025
When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world's biggest stage, proving that the Super Bowl isn't just for B2C. With a captive audience of over 100 million viewers, the Super Bowl.
AdExchanger
FEBRUARY 6, 2025
Pinterest has been reshaping itself as a performance marketing platform for the past few years, CEO Bill Ready told investors during the companys Q4 earnings call Thursday. That transformation is starting to pay off. Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase and its first-ever billion-dollar quarter. Its full-year […] The post Pinterests Performance Play Pays Off appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2025
CNN Departures: CNN This Morning Weekend co-anchor Amara Walker is leaving the network. Walker has been with the network since 2013, first as a CNN International anchor followed by a move to CNN in 2022 taking over from Christi Paul. In addition to her weekend duties, she also anchors the weekday edition of CNN Newsroom.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
FEBRUARY 6, 2025
HexClad, a direct-to-consumer cookware brand, is running its first Super Bowl spot this Sunday. The DTC brand is one of several new-comers, including Hagen-Dazs, Duracell and MSC Cruises , shelling out significant ad dollars to secure a 30- or 60-second spot in the Big Game. Its a risk, says Daniel Winer, co-founder and CEO of HexClad. It’s frighteningly expensive, even for big companies, said Winer, referring to the whopping $8 million price tag for a 30-second spot.
Adweek
FEBRUARY 6, 2025
It is a truth universally acknowledged that a very meta TV comedy requires very meta marketing. And that's why Tubi is taking so much pride in the ad campaign for its ad world satire, The Z-Suite. Premiering Feb. 6, the show stars Lauren Graham as the head of a fictional advertising agency that gets into.
AdExchanger
FEBRUARY 6, 2025
This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million. The post Fetch Is Playing The Super Bowl With A $1.2 Million Live Giveaway appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2025
The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles. But 2025 might usher in a very different kind of buzz--or, more accurately, a lack thereof. We're seeing a decline in alcohol sales, new findings from the U.S.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 6, 2025
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with … The post What you get from MAA and how you can contribute first appeared on More About Advertising.
Adweek
FEBRUARY 6, 2025
A Super Bowl overtime may be intense on the field, but it's got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are more coveted than ever, with Fox selling several ads over the $8 million mark for the first time this year. And that.
Seth Godin
FEBRUARY 6, 2025
I won’t walk away. I won’t ease any of the constraints. I won’t forgive. I won’t get a coach. It’s personal. I don’t want to talk about it. I will think about this often. I can add another problem just like this one. I can do this. Persistent perfect problems are a great way to hide from what’s possible.
Adweek
FEBRUARY 6, 2025
Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine. Steve Battista, CMO of Cirkul, said the concept of the ad was created by founders Andy Gay and Garrett Waggoner. "It seemed like it's the right time to go.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 6, 2025
Meta quietly launched a product and loudly updated another. Plus, DeepSee.ios naming and shaming which sellers it found monetizing stolen content. The post Everyone Has A CDP; Metas All In On AI Ad Automation appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2025
If the Super Bowl were a human being, it could join the AARP, snag early bird dinners, and nearly qualify for Social Security benefits. It may be fitting, then, that the 59-year-old marquee sporting event--and one of America's most potent marketing extravaganzas--will feature a high-wattage horde of modern elders in its commercial lineup on Feb.
AdExchanger
FEBRUARY 6, 2025
Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: Conversion! appeared first on AdExchanger.
Adweek
FEBRUARY 6, 2025
Nate Bargatze is convinced he's saving money. So much money, in fact, that he can afford his own personal opera singer. His financial advisor, however, isn't so sure. That's the storyline for DoorDash's 2025 Super Bowl spot, which stars the comedian in a 30-second ad for the delivery app's membership program, DashPass--the key to Bargatze's.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
IAB Tech Lab
FEBRUARY 6, 2025
Learn why IAB Tech Lab is launching the "Women of Tech Lab" initiative The post Elevating the Profile and Leadership of Women in Advertising Technology appeared first on IAB Tech Lab.
Adweek
FEBRUARY 6, 2025
In addition to his career as a news anchor on KTVU in Oakland, California, Dennis Richmond, who died yesterday at the age of 81, was featured on wallpaper created by The Lonely Island, artist Matt Ritchie, and Flavor Paper. The Lonely Island is the comedy trio formed in Berkeley in 2001 featuring Jorma Taccone, Akiva.
AdvertiseMint
FEBRUARY 6, 2025
How Doritos Is Crunching the Competition with a Creator-Led Marketing Strategy Doritos has reignited its iconic “Crash the Super Bowl” campaign to commemorate 25 years of advertising during the Big Game. This time, the brand aims to deepen its engagement with the creator economy. A Surge in Creator Collaborations The recent contest attracted approximately 2,200 submissions, providing Doritos with a vast pool of creative talent.
Adweek
FEBRUARY 6, 2025
February marks the start of Black History Month, and the major news networks have special coverage plans in the weeks ahead. Here's TVNewser's guide to the programs and initiatives you can expect to see on various outlets. ABC News Black History Month will be honored on a range of daytime and primetime programs, including World.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
292 
Let's personalize your content